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We are all here to learn something. Lessons can come from anywhere, especially from the least expected places. Some of these sectors that give us great marketing teachings are online casinos. You have to give it up to these entities like for coming up with catchy phrases that are getting the attention of wager enthusiast. Here are a few of those marketing lessons that you can learn from gambling entities.


One thing that stands out in the messages delivered by casinos is the level of creativity. They strive to ensure that these texts are captivating to read. In addition to this, members are urged to join each betting site with a promise of major wins. If you want to lure your target audience, you have to appeal to them. In as much as you will have to touch on their weaknesses, you need to understand that this is the nature of the business. You will have to use every possible way to pass forth the message to them. While preparing the information you have to put into consideration a few aspects.

  • Make it as enjoyable as possible. This can be done using words, images, and videos if you have a big budget.
  • Think of both potential and old clients while creating anything.
  • Build up your message to the ultimate prize
  • Use numbers
  • Make a call to action appeal.

Incorporating all these into your marketing strategy will have clients flocking to your site.


Another lesson we can learn from the marketing strategies that casinos use is the need to always be versatile. You will notice that from time to time, each casino will change its software to adapt to the continually evolving technology. In addition to that, new games are always being added to the gaming catalog. This ensures that players always find something refreshingly new to engage in. Also, more and more money transfer options are being provided for members to use.

Each of these modifications causes an online betting place to become flexible. Considering that people who participate in wagering activities are usually looking for a new game to play or favorable methods of moving cash, this is a smart move. With so much competition for staking people, it would be foolish not to invest in such areas. Being versatile will keep your clients glued to you instead of moving from one site to the other trying to find more recent services.

Have a Leverage

You may have a desirable product or service to offer, but if you do not have leverage to use, all this is pointless. In the case of casinos, they know that they have something that gamblers are so interested in. However, to have these people coming back to wager even after they make losses, a few prizes are given to them every now and then to make the experience worthwhile.

This strategy is useful in that players will be attracted to the lucrative awards. In addition to this, a person will not feel as if they are wasting their money since they will get extra spins or double the amount they deposit, which can be used to wager multiple times. Each person consoles himself that it could have been more expensive if there were no incentives. Give something extra to your client on top of the standard service that they will access when they choose you.

Accommodate Everyone

Gambling is not legal in all the countries of the world. There are some states where people are not allowed to engage in staking activities, and when they are, all the money won is used up for charity purposes. This is such a bummer especially for people who would love to gamble, win, and use the money for their interests. For such cases, online casinos provide a platform for these people.

Some countries will go as far as making it illegal to use money transfer forums for wagering. Casinos have gone ahead and allocated Bitcoin gambling in their casinos. This becomes relatively easy for players to stake online because you cannot impose fines on such a banking entity, and tracking the transactions will be almost impossible. As an entrepreneur, you have to provide all legal options for your potential clients from all over the world.

Provide Personalized Care

Every casino has those high-roller members that just won’t stop spending. While this is a good thing, you need to understand that such clients do not like to wait in the line before they get access a manager who can solve an issue for them. Well, I am not insinuating that you provide a personal manager for each and every client of yours, but make every message personal. Provide several support crew members that will deal with the many incoming complaints. Keeping any customer waiting is a sign that you have had enough and you have no room to accommodate any more of them. Ensure that they all feel special by attending to them immediately. You will be surprised by the ripple effect.

You may not be such a fan of wagering activities, but you sure will learn one or two things from the providers of these services. Make your clients a priority, provide several options within your business, give them gifts every now and then, and see how positively they will respond. They will refer their friends, family, and foes alike to come look at what you have to offer. Be on top of your game, and the odds will fall in your favor.

Mirren Business Centres offer a WARM WELCOME to our offices at Mirren Court and Mirren Chambers in Paisley!

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derek mackay MSP

Renfrewshire’s schools will receive over £4.2million next year to help close the poverty-related attainment gap.

Pupil Equity Funding is being allocated to 62 Renfrewshire schools from the Scottish Government’s Attainment Scotland Fund in 2018/2019.

The money, totalling £4,272,240, will be spent as local teachers and school leaders wish, on initiatives and schemes to helps close the attainment gap.

SNP MSP Derek Mackay said:

“The SNP has put closing the attainment gap at the heart of our education plans in Government.

“I want every child in Scotland to have the best possible start in life. It is unacceptable for children from the poorest backgrounds to have their chances limited by circumstances completely out with their own control.

“The money I allocated in last year’s Scottish budget is already making a difference. This next lot of funding will allow teachers and schools to build on that progress.”

The centre of Paisley will be lively tomorrow night as the town waves off the cars and crews in this year’s start of the 2018 historic rally run to Monte Carlo.

But for 10 year old Primary 6 pupil Emilia Kozlowska, of St John Ogilvie Primary School in Paisley, it’ll be a really special occasion. She won a Renfrewshire-wide competition for a pupil to design the flag to be used to wave off the drivers and her winning flag will be the centrepiece of the start outside Paisley Abbey at 6pm.

It’s the fifth time the town – the sole shortlisted Scottish entry for the title UK City of Culture 2021 – will be the only British start point of six European cities.

Around 70 cars are expected to leave the start ramp – the largest number of entries so far with the first 24 of them setting off for the 1500-mile trip to the South of France.

There are three separate categories:

The Historique class is being run for the 21st year and is restricted to car models which competed in the Monte Carlo Rallies between 1955 and 1980. It will run over eight days on open public roads with the cars and crews having undertaken a series of fourteen demanding test stages in the mountains of southern France.

The Classique event is for older cars from as early as 1911 to 1969 and follows the same route to Monte Carlo but does not include any test stages, the goal simply being to finish in Monte Carlo after checking in at a series of control points on the way, including Dumfries in the south of Scotland, Barnby Moor in Nottinghamshire and Banbury in Oxfordshire.

Once again the event will feature the popular Monte Heritage Runs which will follow on from the full-scale events and motoring enthusiasts in a range of interesting cars from over the years will take in a series of short classic routes in Scotland, including Aberdeen, Dumfries and Stirling.

Last year a crowd of around 10,000 gathered in the centre of Paisley with the magnificent backdrop of the Abbey to wave off the crews in a party atmosphere with lights, music, street food and pyrotechnics…..and working with staff from Renfrewshire Council and volunteers from many motorsport clubs in Scotland, the organisers are confident of making the start even bigger and better next year.

At a preview of the event and looking over some of the entries, Renfrewshire’s Provost Lorraine Cameron said: “We are thrilled to be welcoming the Monte Carlo Classic Rally back to Paisley for a fifth year – the sight of the cars gathered outside Paisley Abbey always makes a fantastic spectacle, and brings a great turnout.

“This is the first event in Renfrewshire’s 2018 major events programme, which aims to bring footfall into our town centres and showcase our unique attractions to visitors.

“Paisley’s bid to be UK City of Culture 2021 had a hugely positive impact on the town’s profile and reputation and we will build on that with another great year of major events.”

Douglas Anderson, the UK co-ordinator and the man responsible for bringing the Monte back to Scotland in 2011, will be leading the cars off to Monte Carlo in his 1961 Triumph Herald Coupe.

He said: “Paisley’s mid-winter carnival – the Monte Carlo Rally Start – is back for a record fifth time with a record number of cars heading for the sunshine. It’s acknowledged to be the best of all the rally starts around Europe. Be part of the excitement by coming along to cheer them on their way on Wednesday evening. Share the magic of the Monte.”

Among the entrants who’ll be heading for Monte Carlo in the Historique Class and already in Paisley, are the French crew of Gerard Thill and Colette Roubaud. Their superb red 1971 Saab 96 V4 comes from Trollhattan in Sweden and was originally owned by an engineer who worked at the Saab factory. Gerard and Colette will be taking part in their ninth Historique Monte but it’s the first time they’ve started from Scotland. Previously they’ve set off from Reims, Bad Homburg, Monaco, Oslo, Barcelona and Marrakech.

It’s a slightly closer-to-home start for the three-man Angus-based crew of David Tindal, Alan Falconer and Stephen Woods who decided only recently they’d like to do the event. Fortunately David’s 18-year-old son just happened to have a 1956 Ford Prefect which he was working on in his garage. They rushed to complete the job and they’ll be competing in the Classique group under the team name ‘Kilts to Carlo’ to raise funds for Prostate Scotland.

Also taking on the challenge is husband and wife team Jim and Norma Watson from Dunfermline who are MG fans and have owned a number of different models over the years. They bought their current MGB GT just to take part in the

Classique event. Although both now retired, they are not taking it easy. When not rallying they sail and are currently restoring a wooden sailing yacht.

From Troon, Craig McGibbon has entered his Volvo 122S for the second time in the Historique category but this time he has a very experienced navigator in Karsten Brown sitting alongside. Before retirement they were both highly-trained professional drivers and are looking forward to showing the others how it’s done.

David Glen and Andrew Sturgess from Glasgow are a well-established crew who are competing in their 5th Monte. Their car is a rare 1978 Escort RS 2000 with equally rare X pack modifications. David and Andrew managed to finish the rally last year despite having a ‘coming together’ with an Alfa Romeo en route, but it is now back to its original condition and they are raring to go.

All the competing cars will assemble from around 4pm in the precincts of Paisley Abbey on the evening of Wednesday January 31st before setting off at 6pm for the long drive south. Families are encouraged to come along from 3pm – Paisley Town Hall will host a giant Scalextric set, a Sega Rally arcade machine, children’s workshops, face painting and refreshments for those wanting to gear themselves up before the send-off at 6pm.


More information can be found at

LEISURE boss Joyce McKellar wants to put the fun into going to local community libraries.
The chief executive of Renfrewshire Leisure says she aims to dispel the myth that libraries are dull and staff are continually telling people: “Shhh…keep quiet.”

Joyce was speaking after two libraries in Paisley – Foxbar and Glenburn – re-opened after a £65,000 refurbishment, which is part of a Renfrewshire Council £3 million capital investment in community facilities.

She said: “We’re creating libraries that are much more than just a place where you borrow books and then head out again.

“We’ve made libraries a brighter, vibrant, fun and exciting environment to come to and enjoy yourself.
“Renfrewshire is one if the few places in Scotland investing in our community libraries making them more modern and inviting.”

“It’s all about enjoying your local library as they provide something for everyone. We’ve created dedicated areas for people to have more privacy when they’re using our computers and other IT equipment and areas designed specifically for young people.”

The recent upgrade programme to the Foxbar and Glenburn libraries, which are operated by Renfrewshire Leisure, was delivered by the local authority.

The layout at Glenburn library has been reconfigured to create an improved space for children and young people as well as adult users.

The reception area has been renewed along with furniture, shelving and stands being replaced.  New seating areas have been created to allow library users to read or study in comfort within the new space.

At Foxbar Library, the layout has also been reconfigured with a complete fit-out of a new reception area, furniture, shelving and stands.

And new modern digital learning suites have been created at both Foxbar and Glenburn.
Joyce added: “Our libraries strive to inspire imagination, learning, creativity and social interaction.
“They offer a wide range of activities, including group sessions and individual IT support.

“These upgrades will enhance the services we are able to provide, including enclosed digital learning suites, which allow us to support training and activities such as Code Clubs, as well as a flexible study space for users.”

Renfrewshire Libraries sees around 800,000 users per year, with 32,000 children and adults attending Bookbug sessions and 138,000 individual digital support sessions.

The main phase of a major £2.25million investment in Renfrewshire’s parks and opens spaces has been completed.

Works to create a modern, family friendly environment has seen £2million invested in a number of improvements to the two main parks in the area.

Opening of new play park at Barshaw Park Paisley 31.8.17

Two wheelchair-accessible swings have been installed in Paisley’s Barshaw Park and Renfrew’s Robertson Park to ensure an inclusive setting for young people is available in the popular community spaces.

Brand-new, state-of-the-art playgrounds have also been created in each park with the aim of improving children’s health, learning and social inclusion by providing them with stimulating play equipment.

The first castle structure of its kind in the world has been constructed in Robertson Park, with the unique three-tower construction containing a rappelling wall, rung ladder, hand over hand monkey bars, vertical climbing net and two separate styles of rope traverse.

The investment has also seen a number of significant upgrades made to pathways, roads and drainage systems to improve the park’s resistance to inclement weather and provide a safe space for the public to enjoy all year round.

Councillor Cathy McEwan, Convener of Renfrewshire Council’s Infrastructure, Land and Environment Policy Board, said: “I’m delighted that the works to the facilities in both Barshaw Park and Robertson Park are complete and they have made a significant difference to our two main community parks.

“The new play equipment, including the wheelchair accessible swings, will provide a safe, positive environment for our young people of all ages and abilities to enjoy.

“This coupled with the improvements to the pathways and drainage means these parks will provide a fantastic space for the community to utilise for years to come.”

A further £250,000 is set to be invested in five neighbourhood parks to enhance the visitor experience and provide a fun, exciting environment for local residents to enjoy.

Planning is underway to identify which parks will receive part of the funding, with works expected to take place during 2018.

For further information, visit

paisley from drone

In the historic county of Renfrewshire, Paisley is known as the largest town in Scotland. This town is situated on the River White Cart, an offshoot of River Clyde. River Clyde is also, Scotland’s most famous rivers which discharges to the west of the Atlantic.

Paisley was developed as a clustered village around a Cluniac abbey in 1163. The original abbey was burned down in 1307, and the present building has been existent since the 15th century. This town is most famous for its weaving industry, and is where the famous Paisley shawl and pattern originate from. Initially, it is said that many cultures have used the paisley symbol and it can be considered to represent many other objects. The symbol’s shape varies in many different countries, like: a cashew nut, mango or a date fruit. This is the Indian symbol of fertility. In other countries, the Paisley symbol is taken from the form of a Russian cucumber.

Shawls were made in silk and cotton and later in wool. These were copies of Indian shawls that were sent by British soldiers who were serving in India at the time. The forefront of Paisley was the thread industry, and is what brought great wealth to the town. In modern day, the town’s industry includes; engineering, chemicals, microelectronics, food processing, and computer systems. These little industries help keep the town up to expectations.

Paisley is home to many fine buildings. For example: the town hall, public libraries and the Thomas Coats Memorial Church. See the vintage structures of the building live as you play Kingdom Cash slots at Booty Bingo! Many slots online have been built from historical artefacts, and they can all be found and played here! Enjoy the amazing and sharp graphics of the game that will level up your gameplay! Paisley is also popular for the breeding of Clydesdale horses, where they are intensively cultivated. Today, they are used for draught purposes like agriculture and carriage services. Clydesdale horses are the most popular horse breed, that are chosen to participate in parades because of their white feathery hooves.

Even though the shawls draw a connection to India, Paisley can be connected to France and Britain. In France, Joseph Marie Jacquard introduced the punch card system to Lyon in 1804, which resulted in the first programmable loom. Other advances of technology during the 19th century resulted in a reduction of child labour in the textile industry. As machinery became larger and more complicated, this made it unsuitable for children to use. This invention made weaving 25 times faster, with an increase if Paisley shawl outputs.

In Britain, the production of woven shawls began in 1790, in Norwich, England and extended and became more popular in Paisley Scotland. The same quantity of imported Kashmiri shawls was brought to Britain, where they maintained their popularity even at high prices. The reason the use of these shawls was retained was because the cashmere shawls were made from goat fur, and this maintained good insulation. Cashmere was always preferred to sheep’s wool because it is considered to be less luxurious.

Gavin Newlands, MP for Paisley and Renfrewshire North, has met with the local Members of the Scottish Youth Parliament, Josh Kennedy and Maria Alam, who have been campaigning hard over the recent decision by McGill’s Buses to scrap the Student Day Ticket.

McGill’s announced recently that the £3 Student Day Ticket wouldn’t be offered from 22nd January onwards, leaving students to either buy adult day tickets at £4.20, or Student Weekly tickets at £15.71, when they may only need to travel a couple of days a week.

The MSYPs Josh and Maria have so far collected over 5,000 signatures to their petition which calls on McGill’s Buses to reinstate the Student Day Ticket which is used by young people in Renfrewshire.

The large number of signatures collected in just a few days highlights how angry and disappointed people in the area are about the price hike.

Gavin Newlands, MP for Paisley and Renfrewshire North, said:

“Several constituents have contacted me about this issue since McGill’s announced the change a few weeks ago and I have contacted McGill’s to find out why the clearly very popular Student Day Ticket was scrapped, but am yet to hear back from them.

“This decision will hurt young people in Renfrewshire and forces those young people who can afford to do so to buy a weekly ticket, regardless of how frequently they use the service.  I recognise McGill’s have a new offer of 5 journeys for £10, which covers most of Renfrewshire but does not help students living in Bridge of Weir, Houston or Langbank. Given the context of regular large price rises that people using the bus have experienced in the recent years, many of them don’t trust that this offer is going to be available long-term.

“The petition calling for the Student Day Ticket to be saved is available at and I’d encourage you to support Josh and Maria’s efforts in trying to encourage McGill’s to reverse the decision to scrap the student daily ticket.”

Those lost to suicide were commemorated at a special ceremony at Renfrewshire House yesterday (Thursday 25 January).

Renfrewshire support group Survivors of Bereavement by Suicide (SOBS) hosted the annual service at the memorial tree which resides in the council grounds in Paisley.

SOBS Memorial tree 25.1.18

The service was attended by Renfrewshire’s Provost Lorraine Cameron, Reverend Alan Birss, Minister of Paisley Abbey, and Father John Eagers on behalf of the Diocese of Paisley, as well as members of the local community.

Reverend Birss and Father Eagers led a series of short readings, followed by a procession to the memorial tree at which Provost Cameron laid a wreath of remembrance.

Community members were then able to place a purple heart on the tree to commemorate the loved one they have lost.

Following the service all those attending were invited to join the Provost, the local SOBS support group and the Choose Life team for light refreshments in Paisley Abbey.

Provost Cameron said: “This service is an opportunity for those who have lost a loved one to come together and remember them – and the memorial tree also provides a place for them to visit throughout the year.

SOBS Memorial tree 25.1.18

“It is important that we offer the correct support to friends and family who have been affected by this issue and we must ensure that those who are dealing with suicidal thoughts are aware of the help that is available.

“I encourage anyone who is dealing with the heartache of losing a loved one to seek the help that is on offer – such as the local SOBS group or the Choose Life team.”

The memorial tree was first dedicated in 2010 as a permanent memorial to those who have died through suicide and is believed to have been the first of its kind in Scotland.

SOBS Memorial tree 25.1.18

The service aims to provide an opportunity to remember those who have been lost while providing an arm of support to the survivors. It is also an opportunity to connect with others who have faced a similar situation.

Rosemary Mullan, Choose Life Coordinator, said: “Our Renfrewshire SOBS group is there to prevent those bereaved by suicide from feeling isolated and alone with their grief.

“Our monthly meetings are friendly and informal and offer a safe place for people to share their experiences of loss. You can tell your story, or just listen to others’ experiences and our members say that this helps them to feel understood and supported.

“I would urge anyone grieving alone to consider coming along to our group and see if it helps to ease some of your heartache.”

Those unable to attend the service can still place a purple heart on the memorial tree – and these can be collected at the Customer Service Centre at Renfrewshire House.

The SOBS group meets on the last Wednesday of every month at Johnstone Day Care Centre, 21 Walkinshaw St, Johnstone, PA5 8AF, from 7pm-8:30pm, and new members are always welcome.

For more information contact the Choose Life Team on 0141 849 2200 or visit

If you are dealing with suicidal thoughts, or you know someone that might be, then please call one of the helpline numbers: Samaritan’s 116 123, Breathing Space 0800 83 85 87, RAMH First Crisis 0141 849 90 90 or 0500 829 093. If you are struggling to cope with the loss of a loved one to suicide you can call the SOBS helpline on 03001115065.

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Travelling has become one of the world’s most common hobbies. Most people travel long distances just to be in a different environment from their native one. People travel to see different tourist sites in the world. A lot of these people are travelling to Africa. Below are some top African tourist attractions.

Victoria Falls, Zimbabwe

It is one of the Seven Wonders of the World. It is a majestic water spectacle. It is commonly known as, Mosi-oa-Tunya, or the “The Smoke that Thunders”. Scotsman David Livingstone discovered this natural wonder in 1855.Thousands of tourists have visited Victoria Falls and enjoyed the water sprays which can go up to 108 meters high. Did you know that you can always play online casino games and stand a chance to win great prizes anywhere or anytime, for more information visit canadian online casinos and choose from the best casinos you would like to play at.

Sahara dunes of Morocco

This is the friendliest part of the Sahara desert. It is accessible from the northern edge of Morocco. You can camp out in Tizzarine where the week-long Marathon des Sable’s takes place. Runners from all over the world compete in this marathon. Visitors can also trek with Berkers from the town of Zagora.

Pyramids of Giza Egypt

The Pyramid of King Cheops was built around 2650 BC with about 2.5 million tons of limestone. These pyramids are one of the most famous structures in Gaza. Its sides are exactly oriented to the east, west and to the north and south. Cheops son built the Chephren pyramid. They contain the large granite Sarcophagus of King Chephren.

Mount Mulanje Malawi

The Mulanje Massif is the highest mountain in central Africa at around 3000 meters high. Broad eroded Phalombe and Sombani rivers split the mountain into two. A strenuous trek leads to magnificent viewpoints. Giant basins of rock and narrow gullies distinguish this mountain. A place that is as picturesque as the very best real money australian casinos                                                                                     

Lower Zambezi

Lower Zambezi offers Canoeing Safaris. These safaris offer good sightings of elephants, hippos and other drinking animals from the tributaries and rivers around the camps. Tourists and sports fisherman can be accommodated at various lodges and camps around the banks of the river.

ONE of Scotland’s most iconic paintings has been taken to a primary school so youngsters could get a close-up view of the artwork.

Shortly before The Monarch of the Glen (c.1851) by Sir Edwin Landseer went on display at Paisley Museum, Primary Six and Seven pupils at Arkleston Primary, in Renfrew got a sneak preview of the painting and spoke about it with staff from the National Galleries of Scotland.

The painting was brought to the school in a large van, which parked in the playground. Local police officers and other security staff were on hand to look after the valuable piece of art.

The painting was bought for the nation for £4 million from drinks giant Diageo last year, after a four-month fundraising campaign supported by the National Lottery, Art Fund, the Scottish Government, private trusts and public donations. Diageo had agreed to sell the famous painting for half the market value.

The painting is an iconic image associated with Scotland and Paisley is only one of four venues in the country chosen by the National Galleries of Scotland for it to go on show. People can view The Monarch of the Glen for free at Paisley Museum from until March 11.

Carolyn Crawford, head teacher at Arkleston Primary said: “We were lucky enough to be part of a very unique experience, when The Monarch of the Glen came to visit us.

“It was an honour and an experience I’m sure the children and adults will not forget.

“Pupils were impressed with the painting and even a little overwhelmed by the stature of the stag and this prompted some great discussion.

“We emphasise the importance of being creative at Arkleston and it’s one of the character strengths that we teach our children.

“Being creative allows you to see things differently, a skill which we hope all our children will put to good use in their lives.”

Joyce McKellar, chief executive of Renfrewshire Leisure, who operates Paisley Museum, said: “It was a great idea to take the painting to a local school so pupils could see such an iconic painting close up and then discus what it means to them.

“Now everyone can see the Monarch of the Glen, at Paisley Museum and it’s a great coup for Paisley to have been chosen as one of four places in Scotland to display the impressive painting.”

Renfrewshire’s Provost Lorraine Cameron is calling on local businesses to sign her up for a day’s work, all in the name of charity.

Aiming to raise as much money as possible during her time in office, Provost Cameron is offering her time to any organisation in Renfrewshire who wishes to bring her into their team for a day.

All the money raised will go towards the Provost’s chosen charity for 2018 which is MND Scotland, who provide care and support to people affected by Motor Neurone Disease as well as funding research into finding a cure.

Provost Cameron said: “I’m always up for a challenge and I’m looking forward to getting out to our local businesses and seeing the fantastic work they do first hand.

“The care and support that MND Scotland do for those who are diagnosed with the illness and their families is indescribable and I’m committed to helping them in any way I can.

“So I’m asking any Renfrewshire business who wishes to do something for the benefit of charity to get in touch and invite me along for a day.”

The Provost will be supporting two other charities during her time in office with Renfrewshire’s two hospices, St Vincent’s and ACCORD, being the beneficiaries in the following two years.

Businesses are asked to make a minimum donation of £200 for the Provost’s time and for their generosity, they will receive publicity in the local media, coverage on the council’s social media channels and on the Council website.

For further information or to register your interest, please visit