How to Grow Your Car Dealership

Growth is the key to a successful car dealership business, and as a result, car dealerships are constantly striving to find alternative ways to promote their brand so they can increase their profits every quarter. However, for a dealership to become successful, within the current climate, it’s important that the correct strategies are used to optimise the tools available. Without taking advantage of these available tools, many businesses will find themselves underperforming due to poor customer satisfaction and poor performance.

By understanding that adaptive and reactive strategies need to be used to improve customer relations and profit, you’ll quickly find that it doesn’t need to be complicated. You can teach yourself some useful methods on how to successfully grow your business. If you’re wondering what you can do to improve sales and bring more customers to your car dealership, here are some useful tips you should keep in mind:


Offer long-term deals

Many car dealers choose to use short-term deals to entice the customer to purchase a car over competitors. However, this isn’t the best format to use if you wish to build a loyal customer base. You need to think about how you can keep customers returning rather than making one-off sales, which is why long-term deals are better. You may wish to evaluate how you’re going to constantly give employees the best price, any add-ons you could throw in for free and the best insurance premiums.

Another option to consider is to allow customers to buy your cars on finance. Instead of purchasing the car outright, they will pay a monthly fee over three years. This ensures your customers are contracted to you and when time’s up, they then have the option of either giving back the car or purchasing another model from you.

Sign up to training programmes

If you’ve had no real experience in sales before, then that’s certainly something that needs to change. A car salesman needs to have ‘the gift of the gab’ to turn over a sale, and because it’s such a competitive industry, you need to be at the top of your game. There are several training programmes available if you wish to build on your sales skillset, in which you’ll learn the art of face-to-face selling, telephone sales, and conflict management, to name just a few. Find out more about how these programmes could benefit you by visiting whitetec.co.uk.

Understand car valuations

Before selling vehicles, it’s important you know how much you should be selling them for. The price is one of the biggest deal-breakers in car sales, so if you price yourself too high, you’re not going to get very far. Each car you sell should be marked against a tick box list to get the most precise car evaluation. Even the slightest mistake on price could negatively impact your car dealership in the very early stages, so always do your research.

Give good customer service

Customers desire good service when they purchase anything, but when parting with their hard-earned cash for a car which is such a huge expense, it’s often the customer service they receive that persuades them to shake on the deal. Try to be enthusiastic but not pushy in your technique, so you don’t come across as desperate. Also, refrain from forcing them to have add-ons they don’t need or encourage pricy insurance deals that don’t apply to them. If they feel they’ve had good customer service, it’s likely they will then spread the word to their friends and family and point them in your direction.