Affiliate marketing is a great career option for many individuals & has become a global trend. The term ” Affiliate marketing” refers to a type of marketing, where you, as an affiliate, get paid based on the number of visitors or customers you bring to the business. As an affiliate, you will earn a fixed percentage on recurring sales made through the leads acquired by you.
Where to find the Right Affiliate Partners for your Program?
Finding quality affiliates who are capable of pulling their weight is an important element in running a successful affiliate program as 5% of affiliates bring in 95% of a program’s income. There are numerous mediums through which you can find the best when it comes to hiring affiliate. Here are the 3 most effective ways :
1) Influencer Marketing
Influencer marketing is a type of marketing in which focus is placed on influential people rather than the target market as a whole. Influencers are usually found on different social media platforms. Influencers are also known as tastemakers who work within a particular niche. A tastemaker could be a very famous celebrity with a huge online followers, or they could also be a normal person with a lot of authority in your business industry.
Apart from these two, an influencer can also be someone with a famous blog or vlog with a wide reach. The commonness among all influencers is that their dedicated audiences look up to them for advice; which gives them the ability to influence people.
These so-called ‘influencers’ have a grasp over their audience which may include a large portion of your potential customer base. Offering a partnership to influencers to join your business affiliate program can turn out to be a very successful deal. It acts as a source of income for them & increases sales for your business. You can leverage the power of trust between an influencer & his/her audience to showcase your products. The sense of faith or trust between the tastemaker and his/her audience lends credibility to your products or services.
2) Affiliate Conferences
Affiliate Conferences are a great place to find talent who can work for you. Affiliate Summit, Affiliate World and other affiliate marketing events present great opportunities to meet & have direct conversations with prospects to find the right affiliate for your business.
These events constitute of both, the program owners & marketers who come to view speakers, take part in various activities and network. These conferences give you & your potential collaborators the chance to meet face-to-face to create a genuine connection. While attending an event, it is best to proceed by treating it like a networking opportunity. Spend time chatting, connecting & talking to people with a focus on individuals or businesses in the same industry or niche as yourself.
3) Social Media
Social media has taken over the world. Using the power of social media to find affiliates is a great strategy. It is an extremely useful tool which can help you get the word out about your affiliate program to a mass audience. A social media business account enables you to gather an audience that is invested in or interested in your brand. These people who follow you on social media can act as a source of potential affiliate marketers.
Keep a lookout for users who are engaging or are already engaged in topics related to your business. It would be a good idea to reach out to these people personally to see if they would be excited in joining your affiliate program. Since you can check out their content & online presence, it becomes easier to match your requirements with them.
Different social media types have different pros & cons. Facebook is great for finding groups of potential affiliates in various industries. Instagram is a great platform to find photography related affiliates. You can also find potential affiliates yourself by searching through hashtags on Twitter and Instagram.
CallHippo Affiliate Program
CallHippo is an on-demand Voice-over-Internet Protocol (VoIP) Service Provider. CallHippo allows startups and businesses to buy instant local virtual numbers from over 50+ countries around the world. A Voice-over-Internet Protocol (VoIP) Service is much better when compared to a normal telephone system. It does not have geographical limitations and is much cheaper & cost effective. Many VoIP services including CallHippo provide cloud computing, data recording, tracking and analysis tools.
VoIP provides you with online phone numbers/ virtual phone numbers. These are also known as Direct Inward Dialing numbers (DID number), which are telephone numbers that use a virtual phone system rather than a traditional PBX system. Virtual phone systems use the internet to make & receive calls, making the process of calling easier as it is compatible with multiple devices like laptops, computers, tablets & mobiles. Online phone numbers are useful for both parties, the individual using the system as well as the business.
The CallHippo Affiliate Program is an excellent way for affiliates to earn money & improve industry knowledge. The Call Hippo affiliate program pays you 20% recurring commissions, on every purchase of a plan made using your affiliate referral. Apart from the fact that the program provides a hefty commission for being an affiliate of CallHippo, the VoIP service that they provide can be used by you as an affiliate to carry out your tasks of calling & networking as well.