If you’re one of those people who are still skeptical about social media and believe that it won’t last, then you’re probably not on Instagram. As of August 2017, Instagram had over 700 million users. That’s a lot of people! And the number is only going to grow. So, if you’re not using Instagram yet, or if you’re not using it to its full potential, now is the time to start.
In this blog post, I’m going to give you some tips on how to gain followers on Instagram. Whether you’re a business or an individual, these tips will help you grow your account and reach more people. Let’s get started!
Automate the Process
The very first thing that you can do to gain followers on Instagram in 2022 is to automate the process. One of the things that many people struggle with the most on Instagram is the sheer amount of work that goes into gaining Instagram followers. You might be thinking that all you need to do is create content, but this isn’t the case.
For example, you need to go on follow campaigns, which means following accounts that are more likely to follow you back. More than this, you are also going to need to engage with your audience as well as other users. By using an automation tool, and you can find a list of automation tools for Instagram on WP Dev Shed, you will be able to focus exclusively on creating content, since what many of these tools do is like posts for you, follow users for you and more.
Create Entertaining Content
The next tip on this list for gaining Instagram followers in 2022 is to create engaging and entertaining content. One of the primary reasons why many people use Instagram, to begin with, is for entertainment purposes. In other words, if you aren’t creating entertaining content, no one is likely to follow you since you aren’t offering anything of interest.
What constitutes entertaining content? One way that you can find this out is by finding an account that is in the same niche as you are. What you are going to be looking for is the type of content that they create, how they diversify the content, and how often they post. This isn’t to say that you should copy and paste that account and do exactly everything that they do, but it would be good to use that account as a guideline or template.
Hashtags and Targeting an Audience
The next thing that you are going to have to do in 2022 to gain Instagram followers is to begin using hashtags and focus on targeting an audience. Why should you use hashtags? Because when a post has a hashtag, it is grouped with other posts that share the same hashtag and makes it easier for users to find.
In other words, by using hashtags, you are making it easier for your audience to find your content. As mentioned above, you can also go on the following campaign, which is an effective way of targeting an audience. The best way to do this is to find a popular account within your niche, see who their followers are, and follow them. If you are lucky, you will get follow backs from those people at around 30 to 50%.
Engagement Levels and How to Engage
Another important thing to consider for gaining followers on Instagram in 2022 is the levels of engagement that your account is receiving. This is because one of the most important metrics according to the Instagram algorithm is engagement. Why? Because this signals to Instagram that the content that you are creating is entertaining as well as engaging and is keeping people on their platform.
As such, Instagram will reward you by making your content more visible to more people, which in turn will allow you to grow faster. Now you might be wondering how exactly do you increase levels of engagement? One way to do this is to reply to comments that people make. Since this will make it more likely that people will post a comment in the future. In addition to this, you could use Instagram Stories for example, and create a poll, whereby your followers will engage. There are tons of guides on the Internet that instruct you on how exactly you can increase the levels of engagement that your account receives.