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May 10, 2019MAKE-UP fans flocked to the Boots store at intu Braehead yesterday (Friday) to be among the first to get their hands on pop icon Rihanna’s new Fenty Beauty range.
The beauty products went on sale at the Boots store for the first time when the centre opened at 10am and there was a constant stream of women of all ages at the counter to buy Rihanna’s make-up.
One young woman even came into the intu Braehead Boots store and filled her shopping basket to the brim with the Rihanna beauty products spending hundreds of pounds at the till.
Marketing manager at intu Braehead, David Lyon said: “Rihanna’s range of beauty products being sold in our Boots store has certainly caused a bit of a stir.
“The store has been extremely busy all day and even with such a massive celebrity name behind the products, sales have exceeded all expectations.
“Having this amazingly popular range of beauty products from Rihanna on sale at intu Braehead gives our customers an even bigger choice of make-up products.
“And we’re delighted that our Boots branch is one of the company’s flagship stores chosen to stock the big-name beauty brand.”
Earlier this month Rhianna announced to her 90 million Twitter followers that she had gone into partnership with Boots in the UK telling them:
“@fentybeauty is officially taking over the UK! I’m here to announce our brand new partnership with @BootsUK !!
“Look out for us at locations from May 10th!! I’m so excited, I love Boots and I love my UK fans!!! Get ready for #FENTYBEAUTYxBOOTS!!”.
