How to Attract Customers to Your Holiday Camp

5 Top Tips for Attracting Customers to Your Holiday Camp

As the owner of a holiday camp, you will know how important it is to maximise your appeal to customers in all seasons. Whilst the summer season may prove to be fruitful in attracting larger numbers to your holiday camp, the colder winter months can be difficult to get through, and require some serious business knowledge to maximise your profit margins for longer. 

If you want to create greater profits and attract more customers to your holiday camp, here are five top tips to get you started.

1. Use Excellent Online Marketing

Online marketing is one of the best ways to attract brand new customers to your business. By optimising content for social media marketing and search engine optimisation, you can ensure that more people than ever before will be able to view your company.

Whether you opt for PPC marketing, SEO, or social media marketing, using a digital marketing agency can be one of the best and most effective ways to create greater brand awareness for your business.

1. Build a Children’s Play Area

No holiday camp is complete without activities for children. You could create your play area close to your food outlets, or place it more centrally with access to all, but having a play area that is free and easy to use will help to occupy children for longer, giving the adults a well-needed break. 

Companies like Creative Play offer a huge array of options for your dream outdoor play area to allow you to create a memorable experience for every child on holiday.

2. Offer Exciting High Quality Food

Whether you have an onsite restaurant, or commission mobile food trucks to feed your guests, having an array of tasty food for your guests to sample will greatly benefit your business.

Mobile food trucks are often a popular choice if they offer outstanding customer service and produce. Many are small business owners, and can create some wonderful food creations. You could try waffles, fish and chips, smash burgers or wraps to name just a few ideas. 

You could even use trucks like The Haggis Box to supply customers with a taste of traditional Scottish cuisine!

Alternatively, a restaurant that provides a wide and varied menu could also provide an excellent environment for families to come together for meals.

3. Offer Deals and Discounts

If you want to attract more customers to your holiday camp all year round, you can offer deals and discounts to promote stays during different seasons.

During the colder months, you might need to lower your prices considerably, but this can attract other audiences. Holding events during occasions such as Christmas and Bonfire Night can lead families with children to book and revel in the celebrations.

4. Promote Sustainability

Now more than ever, families are looking for sustainable ways to holiday locally. By investing in extensive recycling policies, and installing items like solar panels or wind turbines from companies like Energian to generate your own electricity, you can save energy and earn a respectable reputation for helping the environment.

Promoting sustainability is also a great way to teach children the impact of global warming on the planet, and how to prevent it.

Do you have any tips for attracting customers to your holiday camp? Share your thoughts in the comments section below!