With how rapidly the digital marketing landscape evolves each year, keeping up is paramount to the success of your business. While it’s just as important to focus on the changing trends that marketing staples such as SEO (search engine optimization), PPC, content marketing and social media encompass, these essential components are only half of the picture.

For example, few businesses consider incorporating newer trends such as artificial intelligence and video marketing into their strategies. In doing so, they may be severely missing out. With this in mind, we’ve put together a list of what you should include in your digital marketing strategy for 2019 and beyond.  

Video

There’s a reason why video is such a prevalent component of every social media platform. Videos are a dependable way to engage with your audience, increase brand awareness and drive conversions. Experiment with video on your social profiles and consider including video advertising in your marketing strategy, as this trend is set to hold strong for a while.

SEO

Your search engine optimization efforts shouldn’t end upon the completion of your website; nor should you stick with a Winnipeg SEO service that isn’t keeping up. As you may already know, changes in search engine algorithms, trends, and the way your competitors optimize their websites mean that your SEO needs frequent maintenance from an SEO company like Art of War SEO.

Your SEO company should also provide a wide variety of services in addition to the standard on-page optimization. This Winnipeg SEO agency, for example, offers value pitches and exchanges, live dashboard reporting, keyword research, call tracking, conversion rate optimization, blogger outreach, and much more to provide a more comprehensive package.

Voice Search

According to SayonTech, half of all searches will be done through voice by 2020. It would be wise to leverage this as soon as possible to get the upper hand over your higher-ranking competitors. This can be done by including keyword phrases, using conversational language in your blog posts and emphasizing featured snippets.

AI

Understanding how your audience comes across your products and interacts with your business is key to developing an effective marketing strategy. Analytics tools can only do so much to achieve this. However, artificial intelligence takes the process much further by utilizing data from a variety of platforms to analyze search patterns and customer behaviour.

In addition to providing a more comprehensive analysis of your audience, AI can be used in a variety of other aspects of your business. For example, AI chatbots are becoming effective enough that you won’t need to spend as many resources on support staff and call center technology.

Content Marketing

It’s arguable that content will never not be an essential component of any digital marketing strategy. It’s the life fuel of just about every channel, from your website to social media to your newsletter. Put an emphasis on mastering your content marketing strategy this year and keep at it moving forward, as content will remain a strong element for a while.

Conclusion

While these trends are by no means the only elements of an effective marketing plan, they’ll go a long way in keeping your business on top. Keep an eye out for new trends, as being the first to adopt them has significant potential.