Many businesses, both local and nationwide, ignore the potential impact that they can have through a simple thing like their choice of envelope. Just think, for many people it’s the first interaction they may have with your business to receive mail from you. Thinking outside the box and using something different to the competition is a quick and easy way to make sure you’re giving your recipients the right message when you send them mail. Local businesses in Paisley should profit from this benefit to get their business know within the region.

The options are essentially endless; just spend a few minutes browsing around an online specialist website and you will see how easy and affordable it is to have something printed just for you. Square envelopes are available in many options and are a good way to be distinct and capture the attention. So what can you use these square envelopes for? Here are some ideas.

 

Be Different with a General Mailing

Using a square envelope is a great way to mark yourself out from the crowd and give a subtle cue to your recipients that you do things differently to the rest. After all, you’re even being different with something small like your choices of mailing stationary. Whether it be to your customers or business to business, you’re going to be sending a very subtle but no less poignant message, and it’s a great way for you to differentiate yourself without needing to spend much money.

 

Envelopes for Invoices

A square envelope can have a much more practical application too and can be easily used for more mundane business tasks such as accounting and invoicing. Thanks to their practical shape, a square envelope makes the job much easier. It can also serve as an easy way of keeping the process of keeping your books efficient – if you only use those envelopes for invoicing then it makes it much simpler to keep track of your paperwork.

 

Send Special Invitations

Using a square envelope is ideal for a more “special” purpose than your day to day mailings, if you want to help make sure your recipients don’t confuse what you have sent them for something more “mundane”. This becomes particularly useful for something like invitations to local events in Paisley and functions that you’re taking part in or organising. It´s allowing you to make sure that your recipients understand from the moment it comes through the letterbox that it’s something special, something different from the norm.

 

These are just some of the ways that a square envelope can be used to make your business stand out from the rest in mailings. Just remember that there are no rules, and anything you can do to enhance your business’ appeal economically and easily, has to be worth considering.

Author

Founder of Paisley.org.uk in 1998 and constantly strives to change peoples attitudes to the town, Brian is a self described Paisley Digital Champion who promotes Paisley via any means necessary. You can also follow me on X