Are you starting your first business? If so, you need to build a website to find potential clients. Even if you run a local or small business that’s been around a while, having a well-crafted, effective website is essential. Otherwise, you’ll miss out on tons of possible customers. Word-of-mouth isn’t enough anymore, regardless of whether you have a local company with a storefront or an online store shipping nationwide.
However, starting a new business website can be stressful if you’ve never done it before. Unless you have specific skills and experience in website creation, the process of setting up your first business site can feel daunting.
Luckily, you don’t have to figure it out on your own. To help you set up a new business website, here are some simple tips you can follow to help make a website for your company or brand. And if you’re looking for extra help, The Blog Starter is a great resource.
Budget For A Web Designer & Graphic Designer
While many smaller businesses don’t have huge budgets for marketing, it’s worth setting aside some money in your budget for website building. Even if you already made a website on your own, you can hire a website designer to make your site more usable.
Along with hiring a website developer to set up the website, you should also budget some money for a graphic designer if you end up with a new logo or other basic design services.
You’d be surprised at how affordable these services are, especially if you hire someone for one-time services or on a freelance basis. The cost is also worth it because your brand will look much more professional, and you’ll attract more clients.
Secure Your Domain
Before you finish making your website, you must ensure you have the domain name. While it may not be possible to get the exact domain name you’re looking for, you can find something that’s close. You want the domain to be as close to the name of your business as possible so your potential audience knows they are in the right place.
You’ll most likely have to pay for the domain, but it’s a necessary expense.
Use A Template
If hiring someone isn’t in your budget or you want to do some of the work yourself, the best way to build a website is to use an existing template. Trying to create and code a website from scratch isn’t an option for beginners.
Luckily, you’ll find many great-looking templates out there at various domain hosting sites, such as WordPress. You can pick a free template or spend a bit of money to get an upgraded option.
Learn The Basics Of SEO
After you create or hire someone to create your website, you want to ensure it remains up-to-date. A major component of finding your target audience is SEO or search engine organization.
This is the process of helping websites rank higher on the Google Search engine results page. One of the best ways to find potential clients when they search for services like yours is to regularly update your website through a blog.
If blog writing is new to you, check out this resource on how to write a blog.
Keep Your Website Updated
Finally, once you’ve built your website, remember to keep it updated. While you’ll have evergreen content, like the homepage, you should also have a blog that you post on at least a couple of times per month.
With these five tips, you’ll be able to start the website-building process and make a usable web page for your customers.