Looking to dominate your SEO efforts in 2022? Here are six things you need to do to make sure you’re ahead of the competition. Keep in mind that SEO is always evolving, so these tips may need to be updated as new tactics emerge. But for now, these strategies will help you stay ahead of the curve and rank higher in search results. So, get started today and see the results come through!
Don’t Underestimate Internal Links
One of the most important factors when it comes to getting your page ranked on Google is the amount of time people spend on your site. The duration of time that people spend on a page, or on your site in general, tells Google just how interesting or engaging your content is. Naturally, the longer users stay on the site, the better your ranking.
A great way to get visitors to stay on your site, given that the content you have created is good, is by making use of internal links. Why? Because by linking to another page on your site, visitors will stay for longer periods scrolling through your content.
Remember to Build Links
Another incredibly important thing that you need to begin doing is building links, specifically backlinks. Backlinks are links to your site or pages that are placed on other sites that send traffic back to your site. Sometimes link building might not be successful, but there are usually a variety of possible reasons as to why and what to do when links are not working, as Cozab explains in this post. There are two primary reasons you need to build links; the most important is that this helps to build authority since it’s accepting your link works sort of like a badge of credibility.
The other reason is that this can potentially help to increase the site traffic that you are receiving, especially if the sites you have placed links on have a higher domain rating than yours. One thing to keep in mind however is that the sites you link on and the links you accept need to come from high-quality websites.
Take Advantage of Long-Tail Keywords
If you are looking to dominate SEO in 2022, then you need to begin making use of keywords, using a well-thought-out keyword strategy, and begin implementing long-tail keywords. To explain it simply if you aren’t familiar with keywords; they are used to let search engines know what content can be found on the page, and are used to match content with the search queries of users.
What are long-tail keywords? They are keywords, but instead of using 2 or 3 words, they make use of between 6 to 8. There are two reasons to start taking advantage of long-tail keywords. The first is that users don’t just search for individual keywords, for example, no one just searches for “cars for sale”; they would most likely include a location, a price, a brand, and more. In addition to this, the longer the keyword the less competition you might have since the less likely your variation has been used.
Optimize Your Site for Traffic
When many websites are in the process of trying to get more traffic to their site, they often forget to optimize the site itself for traffic. If your site is not optimized for traffic, you might find that visitors don’t stay for very long, which can hurt your ranking.
The first thing you will need to do is ensure that the site loads quickly, since slow site speed is one thing that can cause visitors to leave. Another thing that you need to do is ensure that the interface is intuitive and everything is organized. Most importantly, your content should be organized into topic clusters.
Use Different Types of Media
Finally, if you want to rank higher on search engines, you are going to need to begin using different types of media, not just pictures. Did you know that Google is now recommending videos as answers to search queries? As such, you should begin a YouTube channel and embed your videos to your site so they display in the search results.
More importantly, using different types of media ensures that the users have something to engage with. Be it audio clips, video clips, GIFs, and more. The wider the variety of media, the higher the likelihood it will be engaged with.