Brochures are one of the most powerful marketing tools available to souvenir shop owners. They provide a low-cost, high-impact way for you to promote your business and tell people about your products. But if you want to use them effectively, there are some things you need to know first. Read on for 13 tips on how brochures can be used by souvenir shops.
1. What Is the Purpose of Your Brochure?
Make sure you know what exactly your brochure is supposed to achieve for you before you start creating it. For example, are you simply trying to provide potential customers with more information about your products or are you looking to turn prospective buyers into regular customers? The answer to this question will help you determine the overall tone and content of your brochure.
2. What Is the Tone of Your Brochure?
Once you know what the purpose of your brochure is, you need to decide on its tone. This will be largely based on who your target audience is. If you’re targeting tourists, then your brochure should be fun and exciting, while if you’re targeting locals, it should be more informational.
3. What’s the Format of Your Brochure?
There are a few different formats that brochures can take, so you need to decide which would work best for your business. The most common formats are tri-fold (which opens up like a book), bi-fold (which opens up like a letter), and z-fold (which folds in on itself).
4. What’s the Size of Your Brochure?
The size of your brochure will also dictate its format. Most tri-fold and bi-fold brochures are either 8.5 x 11 inches or 11 x 17 inches, while z-fold brochures are typically half the size of those.
5. What’s the Style of Your Brochure?
The style of your brochure should also reflect the tone you’ve chosen for it. It should be simple and easy to read, with clean lines and an uncluttered layout. You may also want to choose a specific font and color scheme that will help it stand out from the competition.
6. What’s the Content of Your Brochure?
Once you’ve decided on the format, size, and style of your brochure, you need to start thinking about its content. This should be based on the purpose you set for it in step one. Your brochure should include information about your products, your company history, and any awards or accolades you’ve received.
7. What’s the Length of Your Brochure?
There’s no right or wrong answer when it comes to how long your brochure should be, but you should try to keep it as short as possible. The more pages it features, the larger the production costs will be.
8. Do You Need to Include a Table of Contents?
A table of contents is useful for helping customers navigate your brochure and find the information they’re looking for easily. It should include an introduction that describes what you do, how long you’ve been in business, and what sets you apart from the competition.
9. What Type of Images Should You Include?
Images are an essential part of any brochure and should be used to help illustrate your points. However, not all images are created equal. You should choose high-quality, eye-catching photos that will help grab people’s attention.
10. What’s Your Target Audience?
You need to know who your target audience is in order to create an effective brochure. This will help you determine the tone, content, and style of your brochure.
11. How Much Does It Cost to Print a Brochure?
The cost of printing a brochure can vary depending on the number of pages it has, the size, and the type of paper you choose. You should budget for at least $0.25 per individual side.
12. How Long Will It Take to Complete My Brochure?
The amount of time it takes to complete a brochure largely depends on the type of business you have and what kind of information you want to include in it. You should allow yourself roughly two weeks before your deadline to make sure everything’s ready.
13. Do I Need to Hire a Professional Designer?
While you don’t need to hire a professional to create your brochure designs, it may be a good idea to do so. Professional designers have the experience and expertise necessary to create an attractive and effective brochure.
On the other hand, if you’d like to save money, we strongly recommend using Venngage — an online brochure maker that offers a wide range of brochure templates for everyone. Here are some brochure examples from their website!
14. How Can I Get My Brochure Printed?
There are a number of different places where you can have your brochure printed, including online printers, local print shops, and even your office printer.
15. How Can I Distribute My Brochure?
There are a number of ways to distribute your brochure, including mailing them out to potential customers, handing them out at trade shows, handing them out in person, and placing ads for it in industry publications.
No matter what you’re selling, whether it’s a physical product or an online service, the brochure is one of your most valuable marketing tools. With so many choices to consider when creating and distributing them — from their style to length to design elements — how do you know which ones will work best for your business? With these tips and a little help from Venngage, you’ll be able to promote your souvenir shop in no time. What are you waiting for? Draft a brochure now and get sales tomorrow!