There is no doubt that different generations have different viewpoints when it comes to food. For example, everyone has a grandparent that does not pay attention to use by dates on food or a parent that is going to eat anything from a tin without checking what ingredients are in it.

But, the younger generations are showing that buying habits are changing and people are becoming more conscious about what they are purchasing, as well as what they are consuming. In particular, individuals pay close attention to food labels when they go to the supermarket.


To Make Healthier Choices

Nowadays, people are more health conscious than ever before. There is more information available out there on the internet to allow consumers to learn about what they are eating on a daily basis. They are looking at the food labels to check out what the ingredients are, if there are any additives and even to look at how the food has been cooked before they buy. Products that are certified organic, as well as those that contain minimal ingredients, are noticing a significant increase in sales.

 It is now beneficial for businesses to invest in a quality traceability system. Knowing and keeping track of ingredients in the supply chain can help brands improve the quality of their end product. They can offer healthier options to consumers, as well as verify harvest dates and locations. What’s more, traceability can mean that you can improve food safety at a company, as well as have faster product recalls.


To Suit Dietary Needs

 People are more aware of dietary issues they may have than ever before. More has come to light about allergies and sensitivities to food. So, this means that people have to be more careful about what they are consuming if they want to feel well and avoid unpleasant side effects. This means that more people have to be checking the food labels on a regular basis. In fact, depending on the allergies, consumers have to check every label. In particular, they will want to look at the ingredients list and whether certain common allergies are used in the product. Thankfully, brands are aware of this and are being more transparent about what ingredients they are using and in what environments they are making products.


To Make Ethical Decisions

Over the years, customers have started to take more of an interest in what products they are purchasing. They are looking for more than just cheap food. They are searching for brands that represent their values and that follow ethical processes. For example, they might be looking for free range eggs because they do not like keeping chickens in cages. They may also not want to support a brand that is linked to animal cruelty or other unethical practices that they do not agree with. Therefore, looking at a label can allow consumers to gain value information on a company before they purchase something.



Founder of in 1998 and constantly strives to change peoples attitudes to the town, Brian is a self described Paisley Digital Champion who promotes Paisley via any means necessary. You can also follow me on X