Why is TikTok being used by brands?

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Are you feeling a bit left out because all of your brands competitors are using TikTok and you don’t even know what it is? Are you trying to find a way to drive more traffic to you brands website but have no idea where to start?

It is no secret that the almost brand new social media platform, TikTok, has very quickly become one of the most used and most popular social media platforms of the century. With an average of approximately 1 billion active users monthly, both making and watching videos, it is no surprise that brands and businesses have taken to using TikTok to promote their work, especially when considering it is so easy to use a TikTok growth service like Tok Upgrade. Combine that with the fact that the 68% of people have watched another accounts video, and that 63% of people follow another person, it makes sense why brands are now considering TikTok.

Brands have been quick to adopt the social media train and are already using platforms such as twitter and Instagram, but TikTok is taking the game to a whole new level. TikTok has massive potential and this is why it is slowly being used by more and more brands

What exactly is TikTok?

If you’ve been living in a cave for the last 3 years, you might not know exactly what TikTok is and how it came about. Much like vine, this social media platform is a place for users to post and watch endless amounts of short form videos with content ranging from comedic skits, viral dance trends, and food tutorials, to even small business promotions.

These short from videos can be anywhere from 5 to 60 seconds long and having been making waves when it comes the generation of viral memes and dance trends. TikToks algorithm can be thought of as revolutionary, much like that of YouTube. They show users pretty much exactly what they are interested in, comparable to the YouTube recommended tab.

Another brilliant strategy that TikTok has employed, is by opening up the directly on to the feed and playing the first video without any action needed. This entices users to continue watching and has, noticeably, made it hard for people to stop scrolling for hours on end.

Brand awareness

TikTok is a fantastic way to create brand awareness for your new, or established, business by being a sufficient balance of humour and brand promotion. This type of platform has a desire for entertaining content and comedy is just the thing to satisfy that need. By incorporating comedy into your brand content posting on TikTok, you appeal to a wider audience by making them giggle for a few seconds.

On top of all this, TikToks algorithm takes in to consideration the location of the users and allows small businesses to connect with the local community, helping them to grow and expand their business, and with so many growth services available, these small businesses really benefit from the exposure.

Better engagement with users

Approximately 90% of all TikTok users append time on the app more than once a day. This is not like other social media platforms where people might check it before going to bed at night or just as they wake up in the morning. This is because the short form video style allows users to see a whole lot of different content in a short space of time, making them feel as though they have perhaps done a whole lot more than they actually have.

By having access to users so often every day, it allows brands to engage with their followers through liking posts and replying to comments. This engagement is seemingly much less effort but also well worth the little effort that is put in. engagement with followers is crucial to creating a relationship with your audience and making them feel seen and appreciated. Everyone likes being noticed.

A massive untapped audience

Quickly gaining popularity, with hundreds, if not thousands, of new users downloading the app every day, it’s no wonder that brands are flocking to TikTok to promote their business. Although the app is relatively new, its size is incredible, with around 1 billion active users every month. These users are all at your disposal when it comes to business promotion. It’s all down to them and their preferences, whether they see your videos or not, because of the algorithm.

If you are looking for a new place to promote your brand, creating a TikTok account might just be exactly what you need to do.