The New Year affords all businesses in Paisley the opportunity to take a step forward and repair the damages that occurred as a result of COVID-19 over the past few months. If you are looking for strategic ways in which to give your business a bit of a boost, here are four ideas to keep in mind.

Up-skill your employees

There are so many benefits associated with up-skilling your employees. Firstly, employees who feel as though they are progressing in their careers and developing both personally and professionally will be more likely to remain at their current place of employment. Secondly, employees with a diversified skillset will add an endless amount of value to the business as a whole, boosting productivity and contributing to better quality products and/or services.

Luckily, there are many ways in which to up-skill your employees that do not have to cost a fortune. Enrolling them in Excel online courses as offered by Computergaga is a great example to explore.

Craft a comprehensive contingency plan

If 2020 taught business owners anything it is that nothing is ever guaranteed. This is why it always pays to be prepared for any eventuality – even those that may seem slightly far-fetched. Ultimately, just because business is thriving today, does not mean that your bottom line will look the same tomorrow or three months from now. Therefore, it is vital for all Paisley business owners to work on creating a comprehensive contingency plan that covers all of the possible ‘what ifs?’ and ‘what nows?’.

Update your website

People are encouraged to stay home as much as possible in an effort to reduce the spread of the virus. As such, many of your customers will be using your website to get what they need, as opposed to visiting your shop in-person. This is why an up-to-date, informative, and fully responsive website is so essential. Do not hesitate to spend a bit of money to fix it up, especially when it comes to ensuring mobile friendliness. The chances are good that you will be glad you did.

If you haven’t already, now is a great time to embrace e-commerce and to have a streamlined platform set up for quick and easy customer transactions.


It is vital to communicate regularly, openly, and honestly with your existing customer base, as well as with any potential customers who might come across your website or social media pages. This is particularly important in relation to the various COVID-19 protocols that your business is following in order to keep customers safe and healthy. If customers feel at ease regarding their safety, they will be far more inclined to utilise your products and/or services. Be sure to send out detailed emailers, pin a post on your social pages, and create an informative pop-up message on your website.

Take this information to heart and you will be well on your way to securing a successful year ahead for your business and, most importantly, your bottom line. All the best!