Over the past three years, Instagram has seen a growth in its user base.
Today, with over a billion users, it’s the second largest social media platform in the world.
Whether you want to grow your business, acquire more followers or drive marketing goals, promoting your account has become important than ever.
Brand promotion helps you reach your target audience, create brand awareness and generate conversions by exposing your content to people over various channels.
Today, we’ll discuss various ways to promote your Instagram account like a professional.
Prerequisites before promotion
Let’s discuss all the prerequisites you need before promoting your account.
Instagram doesn’t let you see your analytics with a personal account. To access it, you’ve to use a business account.
Instagram’s metrics are important because they provide valuable insights that help to identify which content is working and where you could improve.
Make sure your account has a professional look. Here are some boxes you need to check:
- Bio: Write bio that grabs attention and hooks people quickly. Keep it short and try to make an impression.
- Profile picture: Make sure your profile picture is a high-quality photograph because blurred or poor quality images create poor impressions.
- Link to your website: Adding the link to your website helps people find you outside Instagram. And if they like the products listed on your site, they might end up purchasing it.
Finally, make sure your content is world-class. People visiting your account will measure the quality of your content, and if they find it poor, it will create an unpleasant opinion.
How to promote your Instagram account like a professional?
Now, let’s discuss various channels of promotion.
Use your name tag
Instagram lets you create personalised name tags that you can share both online and offline.
To create one, go to your profile and click on the name tag icon. Now, you can save and share it across different platforms like WhatsApp, Twitter and LinkedIn.
Email- newsletters help in marketing products and keeping the audience updated.
You can include your IG handle in your newsletters with a call to action to follow you.
Collaborate with influencers
If you want to promote to a large audience, collaborate with influencers because they have huge fan following and people trust them when they promote brands.
You can also let influencers take over your stories and live sessions.
Tip: Before contacting anyone, make sure the Influencer applies to your niche and can converse with the same tone as your brand.
Say you’re a football equipment brand and use hashtags like #soccer or #shinguard in your content. When people will search for #soccer, they will see your post along with all the posts with the same hashtag.
Run contests and giveaways
The excitement of giveaways spreads like wildfire, which attracts tons of new audiences willing to try their luck.
Online contests provide an amazing opportunity to promote your Instagram handle.
You can set guidelines for the participants to like your posts, follow you or tag friends.
UGC or user-generated content is the content created by users of your products.
Nothing influences people to believe in the quality of a product more than positive experiences of other people who have used the same product. This is where UGC shines.
You can share user-generated content on your account or use it as an advertisement to show people the value of your products. This will build trust and help you grow as a brand on the platform.
Cross-platform promotion includes the likes of WhatsApp, Facebook, LinkedIn, Twitter, Pinterest, guest posts and blogs. You can add social icons to your website and ask for a call to action.
Instagram has a lot to offer in the advertisement department:
- Photo ads
- Story ads
- Video ads
- Carousel ads
- Slideshow ads
- Explore ads
- Collection ads
- IGTV ads
Each option provides you a different format to promote your content with actionable buttons and target audiences who might be interested in your brand.
There you go. These are the various ways in which you can promote your Instagram account. But make sure you have taken care of all the prerequisites including world-class content because at the end content provides value and engages the audience.