Marketers are now trying to find new and unique ways to market their services and products. One of these ways is video marketing. Well, this marketing technique is not new but it is an effective and powerful strategy. Moreover, people, these days do not like to read text. They prefer to watch a video versus reading the information. Nowadays, every marketer is producing video as their content marketing strategy. There are lots of benefits of this tactic and some of them are as follows:
Higher Conversion Rates
When we asked about the conversion rates of video vs text from the marketers. They said that video can increase conversion rates by 80%. The reason is that it is easy to explain the product or service through video than a piece of text. A compelling presenter can influence the visitor to become a customer. People mostly ignore the text or they do not read it fully.
Video Is Good for Your Email Marketing Campaigns
Email marketing is no doubt the best technique for marketing your new product and service. But It is becoming very difficult to provide information to the receiver through text. On the other hand, adding a video in the email can increase the CTR from 200-300%. The reason is that watching a video is way easier than sit and read the text.
Videos Are Good For SEO
Search Engines loves engaging content. If you want to keep a visitor on your website for a long time then a video is the best choice. That is the reason that YouTube is the second largest search engine after Google. People search on YouTube for finding a video for a solution. A video can explain a problem better than reading a text. Moreover, a video can improve the rankings of your website in the search engines. Moreover, video can also improve the chances of getting found on social media.
Builds Credibility and Trust
The videos are the best way to improve the personality of your brand and company. It enables you to engage with more viewers and build your trust. A recent study says that watching a video better helps people to make a decision. If you build more videos about your product or service, it will help you better inform your customers. Moreover, it will improve the trust among the customers which will lead to an increase in sales.
More Social Shares
Have you seen that most of the content shared on social media are videos? The chances of videos getting viral on social media is much higher than any media. It will provide you to explain to your customers about your company and products. Try to make more fun videos about your products or services. If people like it, they will share it on social media. A marketer is only limited by its imagination. The scope of video marketing is growing. There are lots of opportunities available; if you choose a video for your marketing strategy.