If you have a local business, then you may feel limited in terms of advertising. You might feel as though there is no point investing in SEO because you don’t need to seek out a global market. For this reason, you may feel as though you are constantly relying on billboards and signage. It doesn’t have to be this way, and there are many ways that you can help your business to get more customers.
Believe it or not, newspapers remain to be the best way for you to reach out to local customers. Bars, cafes and even restaurants can easily target the weekend entertainment section. You might also want to target classified ads too. These can be very cost-effective, and you would be surprised at how much it could help your small business to really take off.
If you want to help your small business then one thing that you can do is invest in local SEO packages. This will target your location, whether it’s in Paisley or anywhere else in the country. The best thing about local SEO is that it is usually much easier to rank, and you won’t ever be facing too much competition either. If you have no idea about local SEO or even how it works, then you can easily ask a professional SEO company to help you out. They will analyse your site and they will also help you to get the results that you are looking for. Local SEO doesn’t have to be expensive either!
Radio personalities are usually more than willing to set up shop at a local business premises. This is especially the case if you are hosting events or even a promotion. By doing this, you can get way more customers and you can also draw them in as the event is happening, which is always good for business.
My Business Page
Google will usually pull information about your business and list it under the Google my Business listing. If you want to capitalise on this opportunity then you have to make sure that you add your company name, your site, opening hours or anything else of the sort. When you do, you can then make your site look more legitimate which will help you to attract more local visitors. If you want to take things to that next level, then why not look into Google AdWords? This will help you to show up when your customers search for a particular item.
Sponsor a Local Team
Another thing that you can do is sponsor a local sports team. When you do, you can then get a great level of publicity and you can also hand out business cards on event days. A lot of local sports teams are usually very happy to wear your logo on their jersey in return for some sponsorship money, so take this into account and use it to your advantage. Things like this also show that you are supportive of the local community too, which is always a good thing.