If you are planning on organizing your current website a little more coherently, or you are working at a brand new site at the moment, you are, most likely, dealing with a series of issues. Namely, you are having trouble figuring out how to organize its contents as best as possible. You need smooth, easy and user-friendly navigation that looks and sounds logical to your visitors.
Think of yourself as the main landscaper or architect of your project – the way you or your business will present itself to your clients and prospects. Here are a few useful ideas on how to accomplish the best effects and results possible, no matter what kind of a website you might be working on. The recommended hosting providers are vitally important when setting up any website.
Use Your Logic and Common Sense
- Make sure you use logical thinking and compare the sites menu to your favorite restaurant menu. Picture different categories of content placed in distinct areas of the site. Use dividers for subcategories and make sure you do not mix in any categories that are not suitable to go one next to another.
- Organize your services pages using dropdown menu options and make sure you avoid listing all of your services in just one place, on the same page. Use several different landing pages that will open individually. Lots of people make the mistake of not respecting these instructions, which means they are taking off with a clear disadvantage from the very beginning. Search engines love this particular approach of using different landing pages, so make sure you or your SEO specialist do not forget it.
- Think in terms of real-life examples to have a clearer view of what a clearly organized website menu should look like and it doesn’t matter what niche your website is related to, it can be home gardening or even casinos – the concept is the same. Check out this link for example: https://www.australia-casino.org/new-online-casinos and notice what platforms that specialize in reviewing casinos online look like. Notice the way the most relevant information and website categories are organized and make sure your menu tells a clear and clever story. Let visitors find out what to expect to discover on your site and do not leave them guessing where to find all the necessary links they are interested in.
Include the Right Pages
Besides the home page, the about and the contact pages, there are other essential sections of your site that will need to be properly included in your site organization planning. Remember to use descriptive tags and meta tags and display some of your personality by telling your own story in a fun or funny and entertaining manner.
Add as many extra pages you need, promoting your services or work, adding portfolios and any client references you may have. There is no wrong or right answer when it comes to the ideal number of website pages you should add. Create as many as you need, talking about your services or products and adding any other relevant and useful information visitors might enjoy finding.
Create Several Entry Points
Namely, create many different landing pages so you can increase the chances of your leads finding you more easily. Optimize your website in such a way that it features several landing pages visitors will be able to use to reach your website. Keep in mind who your target audience is and mention all the possible solutions you can provide them with. Focus on their doubts, needs, pains, add their native language to your site and create matching content and do not forget about the call to action section of the site.
Encourage them to get in touch with you or order your products/services. “Call to action” paragraphs or website sections should be made clearly visible on all website pages, usually at the bottom of the page, but they can also be displayed in various other areas of high interest. Make sure to include your exact contact details and information along with your calls to action so potential buyers or clients can know exactly how to contact you straight away. Don’t make them waste their precious time trying to find your phone number or email address.
Use as many drop-down menus as needed and remember to use your common sense when organizing these menus. Do not overdo it, but remember not to miss out on any important sections or details in an attempt to use a more minimalist theme on your website.