There is no doubt that Scotland is quickly entering into the digital community with full force. In fact, a study conducted in 2017 illustrated that the presence of startup businesses increased by an incredible 77 per cent when compared to figures from 2016 (1). What motivations are behind such a paradigm shift? What types of opportunities can be leverage within the digital world? Are there any e-commerce platforms specifically designed to meet the needs of small- to medium-sized Scottish organisations? The answers to these questions may indeed come as a surprise, as we are currently in the midst of what can only be called a digital revolution. 

 

The Burgeoning Sector of Scottish Start-Up Firms 

 

Much like any developed country, Scotland fully appreciates the economic opportunities associated with the digital age. Traditional borders no longer present insurmountable obstacles. Many advanced cloud-based solutions require a low amount of overhead and yet, their associated tools would have represented the stuff of fiction only a few years ago. In the same respect, there are many other third-party solutions to be accessed. This provides entrepreneurs with a greater sense of flexibility in regards to pricing and implementation. 

 

Perhaps the most notable advantage with such methods is that they can be deployed within a very short period of time; even if the enterprise already has a tried-and-true IT platform. So, Glasgow firms will no longer be relegated to a specific region or demographic. This opens of a wealth of possibilities in terms of economic growth and prosperity. What other gaps are able to be bridged by these methods? 

 

Built by Professionals for Enterprise-Level Solutions 

 

In the not-so-distant past, this technology was very limited. Not only would owners be forced to work with with rather obtuse interfaces, but scalability was a very real issue. The main problem was that the majority of third-party providers were more concerned with offering a universal solution as opposed to catering to the needs of a specific business. This ultimately resulted in a fair amount of confusion and in some cases, these cloud-based bundles could hardly be dubbed effective “solutions”. Times have changed, and for the better. 

Shopify how has the ability to provide a targeted enterprise ecommerce solution that is solely moulded around the needs of the organisation. Stakeholders can choose which utilities and tools they wish to employ. Front-end interfaces are now capable of being customised to reflect bespoke branding and corporate identities. All of these solutions are scalable, so they can now grow with the company as opposed to hindering its progress. It therefore stands to reason that major international organisations such as Red Bull and Nestle have already employed such technology with a great deal of success. 

 

B2C and B2B e-commerce solutions must always be able to progress as the needs of the business and the Internet community evolve. Thanks to the innate flexibility of Shopify and its various components, Scottish businesses of all sizes can rise to the occasion and enjoy an unparalleled level of success. 

 

Sources: 

  1. https://www.bbc.com/news/uk-scotland-scotland-business-43647584