A postcard designed by a Renfrewshire schoolgirl will be used by a major car dealership to contact their customers.
Lucy Wight, of Ralston Primary, was chosen from hundreds of entries from across Renfrewshire after primary five pupils were set a design challenge by Infiniti Car Dealership, at Braehead.
The competition came about after Renfrewshire’s schools became members of the Renfrewshire Chamber of Commerce, of which Infiniti are also a member, earlier this year.
Infiniti centre manager Jason Blane set the challenge of asking local school pupils to design Infiniti a new customer postcard.
Another Chamber of Commerce member, Fission Creative, based in Paisley, also came on board by running a training session for staff to learn about the process of approaching a design for a business client. The staff were then able to use what they’d learned to support the pupils taking part.
A total of 244 primary five pupils entered the competition and all of their designs will all go on display on the front window of the showroom for two weeks.
Six finalists were selected and invited to an awards ceremony hosted by Infiniti at their showroom.
The finalists were:
- Lucy Wight, Ralston Primary
- Billy Todd, Bargarran Primary
- Rebecca Dolan, Ralston Primary
- Ruairidh Sutherland, Bishopton Primary
- Laura Nicole Eadie, Ralston Primary
- Ellie Little, St Fillan’s Primary
Each of their finalists and their families were driven to and from the event in cars sent out by Infiniti.
Renfrewshire Council Leader Brian Lawson, who was there on the night to help present the prizes, said: “This is a great example of how local schoolchildren are learning about the business world through their partnership with the Chamber of Commerce. The task they were set was to design a postcard that will be used by a major car dealership to contact their customers. They were given a real brief just as if they were a company commissioned by a client and they all took it seriously and approached it in a professional manner. I’d like to congratulate Lucy and all the finalists, as well as all those who took part.”
On the night Lucy was announced as the overall winner whose design will be on the postcard. She was also presented with a framed version on her design.
Bob Davidson from Renfrewshire Chamber of Commerce and Morag Malloy of Fission Creative were also there to meet all the finalists.
Jason Blane, Infiniti Centre Manager, said: “I wanted the postcard to have a real feeling and to have a picture of the centre on it so that people could visualise what we looked like. We are always looking to do things in the local market and thought that it would be great to involve the children in this project. I have to say the standard was incredibly high and so creative, we had a real task in choosing the six winners but with the help of Wilma, Morag and the staff at the centre we eventually did it. The prize giving was such a good night and it was fabulous to see all of the children and their families, they were all so excited, well done to everyone who took part.”
Renfrewshire’s schools became members of the Chamber of Commerce in March in order to build up contacts with local employers who may be able to contribute to the curriculum and support enterprise initiatives.