Paisley Halloween Festival presents Out of this World poster

Paisley’s award-winning Halloween celebrations return this week – but with a twist for 2021.

This year, Paisley Halloween Festival presents Out of this World – a free, spectacular trail featuring installations and light displays centred around Paisley Abbey, Town Hall and the White Cart River.

Paisley Halloween Festival presents Out of this World poster (1)

The town centre will be transformed into an immersive ‘otherworldly’ experience across five-days from Thursday 28 October until Monday 1 November – illuminated from 5pm-10pm for visitors to enjoy safely at a time that suits them.

Visitors will be able to marvel at a series of twelve installations and light shows, including an alien invasion, rockets and spacecrafts, creatures from the deep and a constellation of stars.

The family-friendly trail will take approximately an hour to walk around and is accessible for all abilities. Event goers can pick their own starting point, map their own journey and set their own pace round the intergalactic showcase.

Ursula Lassos the Moon EP (Topher McGrillis photo credit)Lucy McDonnell

There will be no parade at the event but this year’s Paisley Halloween Festival will be a journey that will take you out of this world!

Paisley Halloween Festival is supported by EventScotland through Scotland’s Year of Coasts and Waters 20/21 and Scotland’s Events Recovery Fund.

To celebrate the Year of Coasts and Waters 20/21 the area around the town’s White Cart River will be transformed into the centrepiece of the Out of this World experience. Talented artists have been commissioned to develop stunning installations that will shine a spotlight on the river that runs through the heart of the town – making it a must-visit spot on the trail for locals and visitors.

Spectacular displays which will dazzle visitors include ‘Nova’ and ‘Ursula Lassos the Moon’, created by Studio Vertigo. The ‘Nova’ sculpture is based on the mystical Star of the East, which astronomers now believe was actually a nova – while the mysterious and enchanting ‘Ursula Lassos the Moon’ structure will be found on the White Cart River itself, showcasing the divine beauty and spiritual power of the Moon.

Nova_Enchanted Parks (Topher McGrillis photo credit)Studio Vertigo_1080x1080

Mike Jones’ ‘Orionids’ installation will echo the breath-taking beauty of a meteor shower cascading across the White Cart River, creating an enchanting web of light on the water.

Inspired by the twin Voyager 1 and 2 spacecrafts launched into space by NASA in 1977, Mick Stephenson’s ‘Earthship1’ is a strong symbol of hope for a brighter, more sustainable future. The spacecraft will contain a special cargo of hopeful messages and artworks created by young people and community groups across Renfrewshire, who have imagined a positive future for the planet. The artworks, which take the form of colourful dioramas, will be on display in the body of the spacecraft for visitors to see.

The trail is being delivered by Renfrewshire Council and curated by sustainable, not-for-profit street theatre specialists, Cirque Bijou.

Pauline Allan, Events Manager for Renfrewshire Council, said: “We are looking forward to hosting our Halloween celebrations again in Paisley – and this immersive trail will offer a twist to our annual Halloween Festival.

“We’re delighted to be working with Cirque Bijou and so many acclaimed artists to transform the town centre with these spectacular installations and light displays – which will really come to life when it gets dark. The festival is taking a different shape this year, but we promise there will be lots of exciting and surprising elements that will be Out of this World!

“The trail will be available for everyone to enjoy across five days, with more opportunity for locals and visitors to experience the fun in a safe way and at a time that suits them. We encourage everyone visiting to share their stunning photos with us by using #paisleyhalloween or tagging @paisleyhalloweenfestival on Instagram.”

Paisley Halloween Festival is widely regarded as one of the best events of its kind in the UK – and was named Best Cultural Event or Festival at the 2019/20 Scottish Thistle Awards West Scotland regional finals, organised by VisitScotland.

To find out more about Paisley Halloween Festival presents Out of this World, please visit https://paisley.is/featured_event/halloween/

Free Covid-19 testing will soon be coming to a location near you, with Renfrewshire’s Covid-19 community testing bus now on the road.

The bus – which has been kitted out as a mobile Covid-19 testing centre for asymptomatic people – made its first appearance in Paisley’s County Square today (Wednesday).

It will be in West College Scotland’s campus just off the town’s Renfrew Road tomorrow (Thursday) from 10am to 4pm.

The bus offers free lateral flow tests – for people without symptoms of the virus – and people can also pick up packs of tests to take home. It will run on a drop-in basis – no booking is needed.

It does not offer PCR tests – anyone who does have symptoms or who needs a PCR test should book at one of the government-run centres, such as Glasgow Airport, Bridge Street in Paisley, or the new site opening later this week at Charles Avenue in Renfrew.

The community testing bus is operated by the council as part of the wider community testing programme overseen by the NHS and Scottish Government. It will tour the area over the weeks ahead and provides an extra option for people to access testing wherever they live. Dates and venues will be on www.renfrewshire.gov.uk/coronavirus-testing

There to see inside the bus on its first appearance was Renfrewshire Council leader Ian Nicolson and NHS Greater Glasgow and Clyde’s lead nurse Janet Campbell.

Cllr Nicolson said:   “Unfortunately Covid is not going away – rates remain high across the whole country, and we know people can spread the virus without knowing they have it.“

Asymptomatic testing helps protect you and those around you and I would urge everyone to follow the expert advice, which is to test twice a week even if you feel fine.

“The bus makes that easier for people to do by adding an extra option to those already there and will mean people across all communities in Renfrewshire will get the chance to be tested in person.”

Janet Campbell said: “I would like to thank everyone in Renfrewshire, who has already come forward to be tested, for doing so.“

Regular testing, even if you do not have symptoms of COVID-19, is really important as if you do have the virus, but are not aware, it means you can take action to help stop the spread.

“We all have a part to play in protecting our families, loved ones and our local communities and I would encourage Renfrewshire residents to please drop in to one of your local test facilities, where the team will be happy to help you.”

Nathan Tyler, Director of Communications and Engagement at West College Scotland, said: “The safety of our students, our staff and the communities we serve are of the upmost importance to West College Scotland.

“We’re delighted to be involved in and support any initiative that encourages and enables people to regularly test for Covid-19 and in doing so help reduce the spread of the virus.”

paisley from drone

The town of Paisley is not shy of character and history, with stunning architecture located on every corner. Bordering the city of Glasgow whilst sitting on the bank of the White Cart Water, the area offers everything you could need, making it a popular choice for those looking to relocate. Combining the hustle and bustle of the town centre with stunning views of the surrounding countryside, the growing town is flourishing into one not to miss.

A group of experienced architects in London have delved into some of the most stunning architectural buildings located in the city centre, brimming with history and creating a breath-taking skyline which can be admired by locals on the daily. With an abundance of unique style and historic edge, getting lost in Paisley is bound to take you to a new architectural sight that you could have otherwise missed out on.

Greenlaw Church

Nowadays, the Greenlaw Church in Paisley is a category B listed building which you can’t help but look at in awe as you pass by. With an established history, the unique appearance is one that gets people talking and will continue to be one of the most noticeable pieces of architecture in the town. The architect behind the building was Thomas Graham Abercrombie, a well-loved designer in the local area who was involved in various commissions. The Greenlaw Church was some of his most memorable work as it combined various historical styles, creating a gothic aesthetic which was unlike anything the area had seen before.

Paisley Liberal Club

Dating back to the late 1800’s, the Liberal Club is still a major focal point of the town centre, standing on the corner of the high street where it cannot be missed. The building was designed by James Donald, who was son of a local farmer in the area and spent his life working in the town. Being both a talented architect and an active member of the liberal party, the large scale commission was a major project for Donald who also went on to design various other buildings across Paisley. The Liberal Club is renowned for its stunning windows, letting the light flood in and complimenting the stunning attention to detail on the ceilings within.

Russell Institute

Originally built as a memorial to the Russell Brothers, the building was initially a welfare clinic which specialised in the care of children. Nowadays, the Russell Institute is a category A listed building which is used as a council training facility, but the iconic appearance is one that is widely known of across the local area. The bronze sculptures and stone clad finish create an eye-catching appearance which welcome visitors inside, opening up the marble hall and grand staircases. The talented architect behind the Russell Institute was James Steel Maitland, who spent many years working overseas and even serving in the war before returning back to Paisley, his mother’s home town. His strong interest in Art Deco makes his work easy to spot, with various buildings across Paisley having his unique stamp that add an element of creativity wherever he has been.

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What is brow lamination?

Brow lamination is a two-step eyebrow perming treatment that involves correcting the brow shape by setting the hairs in place using a chemical solution. In the first step, a cream is applied that breaks down bonds in the eyebrow hairs so they can be manipulated into a new position. In the second step, another cream is applied to rebuild these bonds and set the brows in their new uniform position.

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If you have unruly, flat or downward growing hairs, eyebrow lamination can change the direction of growth to create a more uniform look with a higher arch and a more desirable brow shape. Brow lamination lasts 4 to 6 weeks generally, with proper care allowing the brow treatment to last as long as 8 weeks.

If this new on-trend & in-demand technique isn’t enough, eyebrow lamination forms just part of our full BrowSculpt treatment (see what the full treatment entails here). Our corrective eyebrow treatment realigns your brow hairs into your desired position, making them much easier to manipulate. It can also help to achieve instantly fuller looking eyebrows using your existing hair. Whether you want to correct your shape, lift the hairs, or both of these options, here are the benefits of our bespoke take on the brow lamination treatment.

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Correct

The results using our BrowsSculpt product technology can dramatically enhance the shape of your eyebrows, helping you to achieve your dream brows in as little as one treatment. It’s ideal if you want to change your full brow shape, but did you know that our treatment can be tailored to correct smaller targeted unruly areas? Our stylists are trained to offer brow lamination in specific areas that suit your brow needs, perfect if you just want to add symmetry.

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Lift

From an extreme brushed up look to a subtle lift (and everything in between), your brows will appear fuller in an instant using your existing brow hair, making it a great microblading alternative. In order to achieve this lift, brow lamination relaxes and reforms the hairs, which also makes them easier to manipulate in to your desired position – another bonus if you have unruly hairs! Your morning beauty routine just got a whole lot easier.

How long does brow lamination last?

Brow lamination results last up to 6 weeks following treatment. Your stylist will provide aftercare advice, to help you maintain your fresh brows.

How much does brow lamination cost?

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The RRP of HD Brows BrowSculpt treatment is £40. This includes the brow lamination process as part of the full treatment.

How long does a brow lamination take?

The brow lamination process can take up to 12 minutes, however, other tinting and hair removal techniques are incorporated into the treatment. When brow lamination is incorporated into the HD Brows treatment, it should take roughly 55 minutes.

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Nowadays, there are so many activities and fun things that it can be hard to pick one and settle on it. However, there are certainly some that stand out from the crowd, and these are the ones that you should try at least once.

Whether it is something you can play on the go or something you can make a night of, these are the most entertaining activities replacing businesses.

Paintball

Paintball has been a fan-favourite amongst young guys and team-builders for years now. It is exciting, high-speed, and while getting hit by a paintball does sting and will leave a bruise, there will be too much adrenaline to notice.

 

While you should be slightly fit and not be too scared of getting hit, paintball can be fun for most ages. Much younger people shouldn’t play, but it is a great activity to get the blood going and let off some steam.

Miniature Golf

If you want something a bit more relaxed but still very competitive, miniature golf is easily one of the best activities you can do. The courses and individual holes can be complex or straightforward, and it is a game for the whole family.

 

You also don’t need any golf experience to play; you don’t have to know how to swing a club. Miniature golf is an excellent activity for the family, friends, or as part of a date night with your loved one.

Bingo

Another relaxed but enjoyable activity is bingo. While bingo has been famously popular with older people, it is still a game that people of any age can enjoy. The excitement that comes with getting the numbers you need or shouting Bingo is hard to match.

 

Bingo is also very easy to play, and you just need to pay attention to what numbers are being called and mark them off. A lot of bingo halls also sell food and drinks, meaning it’s a brilliant way to spend a few hours.

Batting Cages

Batting cages are becoming more and more popular in the world. While baseball hasn’t spread too far apart from a few countries, smashing a ball into a cage is becoming popular everywhere.

 

Batting cages allow you to grab a bat and just hit some baseballs. They are thrown to you by a machine, and you can choose how hard or soft you want them thrown. Hitting a baseball is one of the hardest things you can do, but people of all abilities can give it a go, as having the ball thrown softer makes it much easier to hit.

Karaoke

Karaoke has been a popular past-time in Asia for years now, and more and more karaoke bars and clubs are springing up every day. It allows you to live out your rockstar dreams, even if you can’t sing.

 

What makes karaoke so much fun is that you don’t have to worry about being bad at singing because most people are. You can let loose and sing your favourite track before stepping off the stage and carrying on with your night.

Bowling

Bowling has been a brilliant activity for birthdays, date nights, office outings and everything in between for decades now. It isn’t hard to see why either; it is fun for all ages, can be easy or challenging to play, and has a competitive aspect.

 

Most bowling alleys allow you to raise the barricades down the side of the lane, meaning you never throw a gutter ball. This enables the game to be enjoyed by people of any skill level, and no one is severely outplayed.

Arcade

The arcade is something that has been dying out for a few years now. Most people remember going with their friends and playing some games of Pac Man or Street Fighter. However, some businesses are bringing them back.

 

If you look around, you will find many adult arcades now. You can have dinner, a few drinks, and play some games, air hockey, and pinball. These arcades are just as fun as you remember and are probably better now that you can play the games properly.

Axe Throwing

While this is undoubtedly an activity for adults only. Axe throwing is something that has exploded in popularity over the past few years. Simply put, you have a massive, wooden target that you throw axes at.

 

You are in a range-type environment, meaning there is little to no chance of your axe going off target. There are professionals to help you, and after a while, you will get the hang of it and become an axe-throwing master.

Driving Range

The humble driving range was once seen as a place where golf addicts go hit hundreds of balls for a few hours. Nowadays, with the help of technology, the driving range has gone from a practice area to something far more competitive.

 

Each flag has a target around it, with each ring having a score attached, and a computer keeps track of where the ball lands and how many points you score. While knowing how to swing a golf club will come in handy, this is still something for your family and friends to all enjoy.

Pottery Cafe’s

On the other side of the action spectrum are pottery cafes. This is where you can create something out of clay, get it baked, and then paint and decorate what you’ve created however you want.

 

Many of these cafes offer food and drinks, and you can take as long or as little time as you need to create your masterpiece. If you are artsy, or want to try being artsy, this is the place for you.

 

These are some of the best activities you can do. Whether you want something exciting that gets the adrenaline going, compete against friends, live out some nostalgia, or just pain the new cup you made. There is something for everything, of any change, to enjoy

Whether you are permanently employed, a part-time worker, or unemployed, side hustles are excellent for upping your earnings.

The advancement of the internet has helped people turn their humble side hustles into full-time jobs.

We’ve all heard about people creating massive passive income streams using the online community to fuel their side hustles. How, exactly, do they do it?

A quick Google search will return a virtual plethora of well-meaning bloggers offering list upon list of things to do to earn a little extra. These solutions are usually very time consuming and require a lot of effort for minimal return.

In this article, we’ll take a look at three side hustles that allow you to automate income-generating systems that require minimal time and effort:

  • Data scraping
  • Link building sites
  • Mobile phone farming

These side hustles all have robust online communities. There is easy access to information, advice, and tips and tricks on making the most of your hustle. Though some of these activities may not seem to be above board, they are all legal. With the implementation of technology like residential proxies and automation apps, you can run these side hustles remotely, continuing to earn from anywhere in the world.

A residential proxy acts as an intermediary between two devices on the internet. To a website, it looks like any other mobile or desktop device. It allows you to automate online processes, avoid geo-restrictions and get around firewalls and bans. You’ll need to get a residential proxy if you’d like to go ahead and start earning passively with these side hustles. However, if this is your first time hearing about residential proxy, check out Smartproxy for more information.

Data Scraping

What is data scraping?

Data scraping is online information gathering. It’s the process of getting information from a website and importing it into a file or spreadsheet saved locally on your computer. It is a very efficient way to gather data from the internet.

How is this data useful?

The information that you gather using data scraping can have many uses. The data can be used to generate leads for sales, find price comparisons, do web content research and business intelligence, and much more. There are a multitude of applications for data scraping.

How will having a proxy help?

Using a proxy will hide your identity and make your traffic look like regular web traffic, allowing your scraper to continue working without being stopped by IP bans. A proxy will give you access to information that has been blocked for your region.

Link building sites

What are backlinks?

Backlinks link to a website via another website; they are a virtual referral, if you will.

If you picture the internet as an information highway, backlinks are the signboards that tell the traffic which way to go.

Why would someone buy backlinks?

It all comes back to search engine optimization (SEO).

Search engines like Google take many different factors into account when calculating a website’s SEO. According to Andrey Lippastev (Search Quality Senior Strategist at Google), the highest-ranking factors are content and links.

Creating quality content and sharing it is vital to getting a website into the top search results of a search engine. This process can be arduous and takes time.

If you could get links from other sites to point to yours without much effort, why not?

Why do I need a proxy for this?

Proxies allow you to use automated link building software to generate many backlinks without your IP address being banned. Search engines are continuously checking to see whether links are being built organically. Too many from one IP will set off red flags.

It is also important to note that while you will have the capability to build thousands of links daily, actually doing it would be foolish because search engines monitor these things.

Mobile phone farming

Unfortunately, due to cuts in earning rates in recent years, phone farming has become the less lucrative of these three side hustles.

What is mobile phone farming?

Phone farming involves using video watching apps to earn points to exchange for cash, cryptocurrencies, or gift cards.

You don’t typically get paid to watch ads on the internet. However, due to the rise of incentivized traffic, app developers now pay users to interact with the ads placed within their apps.

Phone farmers take advantage of this incentivized system by automating the process. Instead of watching the ads themselves, they have “farms” of phones using software to do the job for them and make it appear that a person is watching the ads.

Why use a proxy?

Using a proxy server will allow you to route your phones’ traffic through multiple IP addresses, thereby avoiding being banned for having too many devices on one IP.

charles st car park

Renfrewshire will from this week host two new Covid-19 testing options as the ongoing campaign to keep rates of the virus down continues.

Renfrew town centre has been chosen to host a UK Government-run Local Test Site – offering PCR tests for people with symptoms, or who have been required to get a PCR test.

charles st car park

The site will be in the car park at Charles Avenue (just off the High Street) and will help make testing more accessible for anyone without a car.

It is expected the site will be built from Wednesday of this week and will be open by Friday.

The site will work in the same way as the existing one at Bridge Street in Paisley or the regional test site at Glasgow Airport, with tests bookable via the UK Government website.

It will see a small reduction in spaces and electric vehicle charging points in the car park – but around 80 spaces will still be in use and two charging points will still be available.

Meanwhile, Renfrewshire Council is expanding the options available for community testing, with a new bus set to hit the road offering lateral flow tests to people without symptoms.

The Renfrewshire Community Covid-19 testing bus will be appearing at various sites across the area in the weeks ahead.

Anyone can drop-in for a test or to take away a pack of lateral-flow tests for home use. The bus is only for those without symptoms – anyone with symptoms should book a PCR test instead.

The schedule for this week will see the bus at the following, with further dates to be confirmed:

Wednesday 27 October – County Square, Paisley – 10.30am to 4pm

Thursday 28 October – West College Scotland campus, Renfrew Road, Paisley – 10am to 4pm

Renfrewshire Council leader Iain Nicolson said: “With rates of Covid-19 remaining high across Scotland, testing remains as important as ever.

“The new government-run site in Renfrew town centre will help make it easier for those who need a PCR test to get one.

“And with one in three people who have the virus not showing symptoms, it remains vital the rest of us do our bit to stop the spread by taking lateral flow tests, even if we feel fine.

“The council’s new community testing bus will make that easier and it will be travelling round Renfrewshire to a venue near you in the weeks to come.”

For more information, see www.renfrewshire.gov.uk/coronavirus-testing-centres

paisley from drone

Today almost all businesses need a website if they don’t want to get behind the competition. But before you rush to hire IT specialists and ask them to create a stunning website for your company, let’s first understand the skills required for building a good website. 

So, without further adieu, let’s jump straight to the: 

 

5 Essential Skills Required For Building a Website 

 

1) Graphic Design Skills 

 

Of course, you don’t have to be a graphic designer to build a website. In fact, you don’t have to be a designer at all: all required for developing a good page is just some basic HTML, CSS, and JavaScript. However, having the mindset and eye of a designer will certainly help.  

There is a list of elements that go into the making of a website, and if you’re not able to understand how to position them on the page, it will turn into a big mess. 

However, when you can understand what makes the webpage visually appealing, you know exactly how much white space to leave between different elements, what type of color and font to use, and how to arrange it all in the best manner.

So if you don’t plan to hire a separate UI/UX specialist, at least make sure your developer has some basic design skills and good taste. 

 

2) Platform-specific skills 

 

There are different platforms you can choose to create your website in. Among the most popular ones is WordPress, the CMS with the largest market share at the moment. So depending on which one you choose, you should also make sure your developer has the skills of working with that specific platform. For instance, if you ended up working with WordPress, it would be better to hire a WordPress developer because he would develop your website faster and more efficiently. 

3) SEO 

 

The main goal of all business websites is to attract more traffic. Only after having a decent number of website visitors can you start thinking about conversions or purchases. But how do you exactly make people know about your website? 

Well, of course, you could send the link of your page to all of your existing customers one by one, but you would still miss hundreds of your potential customers. And who wants to miss a large group of potential buyers, right? 

So, to get your website out there on the SERPs, search engine result pages, and appear on your customers’ search results, you need to make the most out of SEO. In other words, you’ll have to create quality content, full of specific key phrases and links, and patiently wait until your work pays off. Although the right content is your key SEO weapon, there are a bunch of other factors that influence your page’s searchability, so make sure you pay attention to those too. 

Again, ideally, you need to have an SEO specialist who will optimize your website according to the best SEO practices. However, if you can’t afford one, at least hire a developer who is SEO-savvy 

 

4) HTML & CSS 

 

It’s not really a skill, it’s a must. Any website developer should be proficient in HTML and CSS, the main languages for building a website. HTML and CSS really are the languages of the Internet, and if your developer does not know them, that’s a red flag. By the way, these two languages are also pretty easy to learn. You could even figure them out yourself, by following some good free online courses. 

 

5) JavaScript 

 

And finally, JavaScript! JavaScript is the language needed to spice up your website and make it juicier. If you want to add some fun interactive elements to your page, then your developer should also know JavaScript. 

JavaScript is responsible for interactive maps, website animations, scrolling video jukeboxes, 2D/3D animated graphs: ugh, the list is endless! In fact, if you want to meet today’s Internet user’s expectations, then using JavaScript in your website development is mandatory. 

That was it! Make sure your developer has all the five skills listed in the blog, and you’ll get a good, competitive website for your business! If there is any vital skill we missed, let us know in the comments section. 

 

It’s not easy to get your customer’s attention in this digital age. There are so many options for entertainment, and if you want them to take the time out of their day to give attention to your brand, then your content better be good. However, getting your audience focused on what you want them to see is no small feat. Fortunately, some ways can help draw people in with clever tactics like the ones listed below.

Include images that correlate with your brand in your eCommerce site

One of the primary things that you can do to gain customer attention is to include images on your site that will draw people in and keep them entertained. This can be anything from a picture of the product itself, or another image relating to your brand. 

 

In this case, make sure to implement photography techniques such as the rule of thirds, leading lines, and patterns to capture your images. These are some of the best tips for e-commerce photography because the images you will capture will tend to draw people in. Thus, they will stay on your site for a longer period.

Incorporate videos as well

While images are a great way to catch attention on their own, you can also go a step further by including video in the mix as well. Videos provide another level for consumers to get invested in while they’re shopping online because videos allow them to see exactly what they’re purchasing. In fact, including videos on your site can increase sales by as much as 80%.

 

A good example of a company that uses video to its advantage is GoPro. Their products have been filmed in so many different scenarios because the brand has become synonymous with adventure and action sports. This makes it easier for them to market their products because they do not have to go through as much of a hassle in convincing consumers that the product is useful.

Keep your content short and sweet

Another way that you can keep customers’ attention is by making sure that all of your online content is kept as brief as possible. This means being concise with the information you provide so it’s easier for consumers to understand what it is that you’re providing them. This method works in e-commerce because if your content isn’t concise, then people are more likely to not read the information they need which means they will miss out on important things like shipping times, product specifications, or even necessary return policies.

Use storytelling to increase customer interest

You can also keep your customers’ attention by including stories with your products or services. There are many ways that you can achieve this such as adding user-generated content onto social media sites like Instagram, YouTube, and Twitter. You can also do this by using the influencer marketing method to brand your products or services as well. This works because it allows people who are interested in what they’re seeing or reading to share their thoughts on social media sites such as Facebook and Instagram with their friends which gives more exposure for your brand.

Have a sense of urgency or scarcity on your site

People tend to be drawn in by anything scarce, and this can include online content as well. Scarcity can convince people into buying products not only because they want the items themselves but also because there are limited quantities available for purchase which means that if they don’t buy now, they may not be able to get it later. 

 

An example of this technique working is when the app Hipster came out and only allowed users to download 20 pictures for free per day which meant that people were less likely to wait until tomorrow because chances are their desired photos would already be taken by then.

Give people what they need, but not necessarily what they want

There is also the option for you to use this technique by giving your customers something that they may be looking for which is the opposite of scarcity. Instead of having limited quantities available on a product or service, you give them unlimited access to whatever it is that they’re shopping for so there is less of a chance that they will miss out on whatever it is that they’re looking for. 

 

One example of this method working in e-commerce is with Amazon which has made the one-click purchase button available to their customers so they don’t have to go through as many steps when making purchases online. This means that people can make purchases faster which saves them time and increases the chance of them returning to buy more products.

The tips listed above are some clever ways to draw your customer’s attention online. These tips will help you create an irresistible online presence that is sure to make waves on the internet, so put these ideas into action today.

paisley from drone

Paisley has a big personality. This town with a population of around 76,000 is a vibrant place and a great location for travellers. Majestic architecture, a bustling town center, scenic nature spots and a unique lifestyle make it more than a commuter town on the outskirts of Glasgow. If you have never visited Paisley, here are the top 10 reasons to do it.

1.  Plenty of Things to Do

This town has a rich history, impressive cultural heritage and a lot of outdoor areas. You will never feel bored here as there is so much choice. The architecture, the diverse music scene, theatrical performances, national parks and recreational centers are some of the things Paisley is praised for.

2.  Paisley Abbey

In the very heart of town, you will find this magnificent Gothic building erected in the 12th century. Its history has been quite tumultuous. In 1307, it was torched in by the Scots during the Wars of Independence. William Wallace was educated by the monks in this building, which has since been restored many times. It is a serene and fascinating place.

3.  Paisley Museum

The town museum, which is being restored, has a focus on the textile industry. The Persian style ‘Paisley Pattern’ and the weaving past of the town are its important cultural assets. This pattern has been popularized throughout the centuries. It was worn by the Beatles and Queen Victoria. In the museum, you can observe the intricate process in action and be amazed by the dexterity of the manual machines.

4.  Thomas Coats Memorial Baptist Church

The town center is very walkable, and the architecture is majestic. The scale and beauty of this church, which was built in the 19th century, is bound to impress. It has a crown steeple and an entrance one could expect to see in a cathedral in Paris or Madrid.

5.  Celebrities

Quite a few famous people were born or raised in this town — Paulo Nutini, Gerard Butler, Steven Moffat and David Tennant, to name just a few.

6.  Thrilling Lifestyle

Although the town is quite relaxed and laid back, it is also fascinating. The center is dominated by churches and other iconic structures, pubs and terraces. This is a great place to explore during the UK bank holidays.

7.  Shopping

You will not have to visit the local mall for shopping sprees and entertainment. All the hot spots are concentrated in High Street. Here, you will find an incredible density of national shops, services, and eateries, from fast food outlets to luxury restaurants. There is something for everyone, including travellers on a budget.

8.  Nature Spots

Paisley is not just a town of period structures. It is situated right next to the Gleniffer Braes Country Park. You can also visit the Clyde Muirshiel Regional Park, which is not far from the town center.

9.  Proximity to Glasgow

Whenever you feel like switching to a more urban environment, you can ride to Glasgow. The journey by train takes just 10 minutes, and it will take you only half an hour to drive there.

10.  Getting to Paisley Is Easy

You can get to Paisley by car, by rail, or by air. The town has plenty of railway stations, which all go to Glasgow Central. You can also get to cities like Wemyss Bay, Ardrossan Harbour, Ayr and Gourock. Glasgow Airport is just 10 minutes away by car!

paisley from drone

We have all heard numerous success stories about how people have become super rich over a short period of time with trading or at least how some people are making more than what they do on their day job from trading even after only spending a fraction of time on it.

But when we try our hand at it, we do not see any sort of magic happening that makes us rich. And we are therefore left to wonder whether we are not doing something right or maybe all of those success stories are just a myth. In reality, it is a bit of both.

When it comes to success stories, always make sure you take them with a grain of salt. While these stories are not necessarily outright lies, there is often some context missing. For example, when you read a headline that says someone becomes a millionaire overnight after investing in a certain coin, this may as well be true. But when you move past the headline, you will find out that this person has invested a few hundred thousand in the first place and that tripled and turned him into a millionaire. You could have been in that person’s position but if you had only invested 100 dollars in the same coin, you would come with the same percentage of profit and now have 300 dollars but that hardly qualifies as a success story.

One you have a handle on this perception, you will be able to think clearly and focus on improving your own best automated trading platform uk because this is the second aspect. While you might not be doing something wrong, there is certainly much more you can do to improve your portfolio. Here are a few things that you can consider in this regard.

What is your strategy?

We are assuming that if you have been trading for a while now, you must have a trading strategy that you follow. If that assumption is incorrect and you make trades randomly, this is a bigger problem that needs to be addressed more urgently. No doubt that you can make profits from a random trade, but you can also sustain heavy losses, especially if you do not have a system. So, make sure you come up with a system to manage those risk factors.

If you are already functioning on a strategy, do not forget that your strategy might need some polishing and refinement. If you are too cautious about your risk appetite and pull out of every trade even at the slightest loss, then you must acknowledge that you are restricting your potential for making profits at the same time. If you increase your risk appetite, the potential for profits increases but you will also open yourself up to the possibility of bigger losses.

We cannot prescribe you a particular strategy because this has to be bespoke to every person and you have to figure this out yourself. However, striking a balance between your potential for profit and risk appetite is what you should be aiming towards. Another helpful tip is to make sure that you are aware of the actual value of the money that you have invested. If you are playing with the money that you are willing to lose, you can be more liberal with your trades but if the money amounts to a sum that you may need in the near future, it is best to be a little more conservative with your approach.

Do You Have the Best Platform?

The platform you are using for trading can make a huge impact on your portfolio. This does not just mean that you will have to look for the best trading fee but also about the kind of service that they are offering. Most reliable platforms have now started offering bot trading, which means that their powerful algorithms will do the trading for you once you have set the necessary parameters. This means that your trades will be happening in the background while you continue with your routine life. It would be prudent to put a small portion of your portfolio in these bots and then monitor results for a while before you trust them with a larger sum. 

Conclusion

So yes, the success stories might be misleading but also, there is much you can do to improve your own trading. It is therefore highly recommended that instead of getting too carried away with the stories of other people, you should focus on improving your own portfolio because that is the only thing that will benefit you.