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February 5, 2026One of the most notable things about the online entertainment era is the way that content is presented to people. Users of streaming sites like Netflix have grown used to having everything at their fingertips in an accessible fashion, with user-friendliness at its core.
The people behind Scotland’s tourism industry should learn from this and use it as inspiration for how they present the country’s main attractions. Instead of fragmented marketing of key sites around Scotland, it would make sense to have a centralised platform that makes tourism more accessible.
Online Entertainment Users Are Accustomed to Scrolling Through Lists of Thumbnails
No matter where you look now in the entertainment industry, pages of thumbnails reign supreme. This has become the most popular way to present a vast array of content, with people finding it easy to browse and choose what they want to watch or play. Netflix was one of the pioneers of this, with the platform known for its exceptional user experience. Users can scroll through different options and hover over them to get more information. If they are interested, they can click to be taken to the content itself.
The same concept can be seen in all of Netflix’s rivals, with no service offering a different approach. YouTube is also famous for presenting content in this way, especially on users’ home pages. The online casino sector is another place in which players are faced with countless options, and thumbnails have been highly useful there. Slots online come in different themes, and their rich and diverse thumbnails reflect what players are going to find when they click on them.
Scottish Attractions Could Be Listed in a Similar User-Friendly Way
With so many internet users accustomed to searching for entertainment through endless lists of thumbnails, why not give them a chance to do it when learning about what Scotland has to offer? Scotland has some of the most incredible attractions and scenery in the world, and this deserves greater attention online. A Scotland-dedicated tourism page where people can find out everything they need to know about the country could be a brilliant way to boost tourism.
This could be arranged in a similar way to Netflix’s platform, with well-known sites like Edinburgh Castle, the National Museum of Scotland and Arthur’s Seat listed alongside one another. Viewers would be able to hover over them to get a taster of what they’re about or click on them to find more detailed information. This could include videos, documentaries, articles, and even live-streamed footage. These pages could even include fictional dramas set in key Scottish locations to stir up even more interest in them.
In today’s age of online consumption via long lists of thumbnails, it’s not out of the question to promote Scotland’s tourist attractions in a similar manner. Making these places easily accessible and giving detailed information could encourage more people to book holidays and tours around the country. It’s time for Scotland to leverage the Netflix effect and lean into it, with a view to boosting tourism in the modern age.
