How to Attract Business Patronage in Paisley

While Paisley might not be as well-known as other locations in Scotland, it has a healthy population and is becoming quite the tourist attraction. As such, businesses in the area are stepping up their game to attract both local and incoming customers.

With this competition on the rise, how do you make sure that your business comes out on top and gets healthy profits? The good news is that there are many ways to attract business patronage in Paisley, some of which don’t require a huge financial investment on your part. In this article, we’ll touch on some of them. 

One of the first is raffles. These have been a popular way to promote businesses for hundreds of years, partially because they are so simple. You sell tickets to customers hoping to win a certain prize, and in return, you can raise both money and awareness for your business. 

Running a raffle is generally cost-effective as you can choose a prize that doesn’t require too much from your business while also making money from ticket sales. And in the age of the internet, you don’t have to print paper tickets and sell them to run a raffle. Instead, you can use platforms like realraffle.com that handle everything from the ticketing to the picking of the winners, all from one platform. By doing this, you can raise awareness about your business in Paisley and stand out from the crowd. 

You should also look into collaborations with content creators and influencers. In this day and age, influencer marketing is one of the most powerful ways to spread the word about a business, especially if it’s a hidden gem or very unique. There’s an entire sub-genre of influencers posting content about Scotland and the UK in general. By collaborating with them, you can make your business a hot spot for both tourists visiting Paisley and those in the area who haven’t heard of it. This is especially true if you choose an influencer with good brand synergy whose audience would be interested in your business.

You can also look into offering deals and promotions at various times of the week. We’ve all seen the meal deals, lunch specials, and other promotions done by restaurants. But even if your business is not in the food industry, you can offer periodic sales, pop-up events, and other such deals to create a financial incentive for customers to visit. Eventually, you could even make this a periodic thing that both locals and tourists alike look forward to.

In all of this, make sure not to neglect having an active digital presence. A collaboration with an influencer is nice, but unless you plan to have those every other day, you need to have a well-established digital presence. This means a website that is easy to navigate and attractive, social media platforms that are regularly updated with the latest developments in your business, profiles on platforms like Google Business and Yelp, and so on. These signal to the wider world that your business is forward-thinking and ready to receive customers.

Making a name for yourself in a place like Paisley can be challenging, but luckily, there are many ways to attract patronage both in the short and long term. By using things like raffles, collaborations with social media influencers, creating custom promotions, and even just having a digital presence, you can secure a loyal customer base that will support you now and in the future and help to contribute to Paisley’s bustling local economy.