With Instagram now the preferred social media platform for more than a billion users around the world today, this social media giant has grown into a whole new platform for money-making in modern society. However, to get the most of this platform, promoting your page is more of a must than an option.
To get more people to visit your page, they have to be drawn by something interesting. Below are some ways of getting more views and followers on your page:
Commenting on viral posts of other users
Dropping creative comments on the posts of other users will earn you more likes and this will eventually move your comment to the top of the comment section. This way, your account becomes easily accessed.
Using a business account
Switching to a business account is a good step to take into account promotion. This comes with some features not available on the normal account like detailed analytics and the ability to run ads.
Using the right hashtags
Using hashtags is a good way of categorizing your post. Generally, hashtags help a lot in pushing the post to a target audience. Interestingly, hashtags will make your target audience find you
Using other social platforms to woo followers
You can attract followers from other platforms like TikTok and Likee by sharing short but creative videos there, and giving your viewers the option of seeing the most interesting part of the clip on your Instagram page.
Posting very engaging contents
Posting interesting content like fun facts, humor, questions, games, quizzes, polls, and surveys is a good way of attracting followers to your page.
Study the time your followers are likely to be active and utilize it by posting frequently. Posting the right content at the right time increases your chances of such posts being engaged by your audience.
Running targeted ads is a good way of drawing followers of particular interest to your page. If you are into music and you would love to have an audience who also love music, a creative ad about music will definitely attract music lovers.
Launching giveaways will of course attract followers as people are easily driven to free stuff. To make it even more interesting, the item to be given can be your product or service, or one you work with. With this, you gain followers and also customers
Engage with your audience
Engaging with your followers is extremely important in growing an audience. Asking about something in a post is a good start. Using polls and stickers to ask questions and get suggestions gives very good results. Try as much as possible to reply to as many comments as you can. In summary, make your followers your friends.
Use video content
Video content gets about 34% more attention and interactions than static image content. Instagram reels, IGTV, and Instagram Live are great ways to engage your audience
XInstagram has the highest average engagement rate of all the social media platforms, beating both Twitter and Facebook. With the right strategy, your business or brand will thrive comfortably.