Whether you’ve just started a new business or want to expand your existing one, here are four ways you can boost your brand’s recognition.
You might not think social media has much to offer your business. But no matter what type of product or service you provide, there is always a place on at least one social channel to find your audience (think your business is too professional and corporate for Facebook? Don’t forget about LinkedIn!). And, with so many options available, social media is the perfect place to use a free platform to sell your brand and create more awareness.
That said, if you are going to take to the channels, you need to make sure your pages are consistent, accessible, and active. Thanks to social media algorithms, if you’re not posting regularly, you could easily disappear off of people’s feeds entirely. Encouraging people to share, like, and engage with your content will increase your chances of appearing on their feed again.
But you’ve got plenty of other things to do when it comes to running your business, so try a social media automation tool and schedule posts in advance so you don’t have to constantly be checking in.
The most recognised brands all used consistency. Keeping colour schemes the same throughout everything you publish, using the same logo and tagline on everything that leaves your office, and even creating branded packaging helps customers build recognition of your brand.
And while this is all well and good, you need to make sure your customer service and product offer a high-quality experience for your clients. Otherwise, your brand may become instantly recognisable for all the wrong reasons…
Prepare for PR & Advertising
PR campaigns aren’t just for corporate businesses and famous people. They’re actually a great tool for improving the credibility of your business, raising awareness, and portraying the message you want to get across.
But, for PR to really work, you need to find a killer angle. Maybe you’ve just launched a new product, or perhaps your charitable event was super successful? Start your campaign off locally – with TV, radio, and print to test the waters before taking the national stage.
In terms of advertising, you’ll need a little more than organic social media if you really want to create awareness. After all, your social feeds will only be shown to those that already follow your brand. Offline marketing is still incredibly important for businesses who want to build recognition. At PrintProgress, you can print out your own designs for flyers, posters, signs, and more to get your message across in a creative and fun way. Visit their site at printingprogress.co.uk. You can also hand out flyers at local events or do a mail campaign to attract new customers.
One of the easiest ways to get your brand out there is to partner up with other businesses or even influencers. Collaborating with a better-known brand with a larger audience will help create an association for your business.
There are a huge number of ways you can increase your brand recognition, and it’s all about getting creative and providing a great unique service for your customers.