How to Utilise Insights from Instagram to Boost Marketing in Four Steps

Instagram has grown in leaps and bounds, and the number of active accounts on this platform indicates its success rate. However, businesses should post relevant content to impress existing followers and get new followers. Do you know what contributes to the success of Instagram? 

Using Instagram Insights to evaluate your posts and stories is a popular option.

Know Instagram Insights

Before you know how to utilise Instagram Insights, you need to know what it is. Typically, Instagram Insights is a tool that provides the data you need on demographics and your content. With the help of the information you get through Insights, it becomes easy to compare content and evaluate marketing campaigns. If you are keen to use Insights, you should have a business account. 

Finding Insights Data

You will come across Instagram Insights data in different places of the app. While accessing the data from the account page, you have to tap the bar graph present on the top right of the screen. If you want to check the analytics for an individual post, try to move to the post and tap View Insights on the bottom left. Now, you also get the opportunity to buy Instagram followers from reliable sources. 

Exploring the Demographics of Followers 

You need to reach the Followers section on the homepage of Insights and check the report of follower demographics. From the age group, gender, and location, you can view everything but only when you have about a hundred followers. With the help of this information, you can learn more about your followers and their origin to know if they are your target audience.

Viewing Data about Posts

Instagram Insights allow you to view data related to varied or single posts. The data you can measure multiple posts include the following.

• Rate of engagement through comments or likes
• Studying the ratio of engagement to reach
• Reach and impressions
• Content and their performances

Similarly, you can also measure date from individual posts such as.

• The accounts that follow your profile 
• Number of times people view your profile
• Number of clicks to your link present on the business profile description

Tracking Instagram Stories

You can also obtain data from Instagram Stories from the homepage or directly from the story post. When collecting data about stories from Insights homepage, you can view the stories for a couple of weeks in the past. You can get comprehensive data on this page and not the individual posts to find out what resonates with the audience and the things that make them exit.

Paid advertisements and promotions

One of the most significant aspects to track through Instagram Insights is measuring your expenses for Instagram ads and promotions. The good news is that you can get this date from the home page of Insights. Precisely, you can check the promotions that are still active. Besides, you can also create new ad campaigns. 

When looking at the previous paid promotions and advertisements, you can track the kind of promotions that synchronise with your business. Through Insights, you can become familiar with how they received likes or comments. Apart from this, you can also learn more about those ads that increase engagement, and you can plan how to spend money on advertisements. 

The final thoughts

Instagram Insights helps in analysing your content and allow you to understand your audience better. While companies today buy likes from reputed websites, the Insights data helps businesses know the types of contents engaging them and the strategy to choose for spending money on advertisements. Therefore, you can go ahead and get data from Insights to revamp your Instagram account.