This was the first time that Reid Kerr’s HNC students had been given the task of working with ‘real’ clients. Importantly, it was also the first piece of radio most of these students had ever done. So it was quite a challenge for them to meet with their assigned clients and negotiate the creative. A big part of what they had to do was take their own brief to help them assess the client’s needs. This differs from other subjects where clients are told to give the students a brief that has already been worked out.