ICELANDAIR TO INCREASE GLASGOW SERVICE IN 2014
– Introduction of fifth weekly service
– Increase in seat capacity of 25%
One of Glasgow Airport’s longest serving airlines has responded to an increase in demand by announcing it will increase seat capacity by 25% with the introduction of an additional weekly service in 2014.
Icelandair will add a fifth weekly flight to its Glasgow to Reykjavik service commencing Monday 7 April 2014. In doing so, the airline will strengthen Glasgow’s connections to Iceland and Icelandair’s extensive list of North American destinations.
It will be the second consecutive year the airline has added capacity at Glasgow and the fifth weekly flight will increase Icelandair’s seat capacity from Glasgow by an extra 7,500 departing seats per year.
The US and Canada are Glasgow’s second and third largest international markets. Collectively, they account for almost 100,000 visitors to the city each year; generating around £37 million for the local economy.
Events such as the 2014 Commonwealth Games, the Ryder Cup and Homecoming Scotland are expected to provide a further boost to what is already a popular service, particularly with the North American market.
Hjorvar Saeberg Hognason, Icelandair general manager UK & Ireland, said: “Our Glasgow route has always performed well, which is no surprise when you consider the size of the catchment area and breadth of industry. We are very excited about 2014 and the extra capacity will allow us to offer even more seamless connections to our growing number of destinations in North America. It will also make it easier for people to travel from Glasgow to Iceland, which was recently voted the world’s friendliest country by the World Economic Forum.
“With the introduction of both Edmonton and Vancouver to our network, we expect strong demand from both business and leisure travellers looking to travel to Canada. The Commonwealth Games and Ryder Cup will also prove a huge draw for our North American customers.”
Amanda McMillan, managing director of Glasgow Airport, said: “Icelandair has been serving Scotland since the 1940s, providing important links to the United States and Canada via Reykjavik. The decision to enhance this historic route is a welcome one as not only does it demonstrate the airline’s commitment to the Scottish market, it further strengthens Glasgow’s extensive long haul network.
“With a series of world class events, including the Commonwealth Games, 2014 promises to be an exciting year. Icelandair’s expansion is no coincidence and it will ensure even more people from Iceland and beyond, can come and enjoy the best of Scotland.”
Councillor Gordon Matheson, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau (GCMB), added: “The addition of a fifth weekly flight between Reykjavik and Glasgow is a reflection of the popularity of Icelandair’s service and is a major boost for the city ahead of the Commonwealth Games.
“It presents us with even greater scope to grow short-break leisure tourism from Iceland and it opens the door to new opportunities within the US and Canada, both of which are key markets for Glasgow.
“Specifically, over the coming months GCMB will be working closely with Icelandair and Glasgow Airport to implement joint marketing campaigns in Boston and Halifax aimed at highlighting the ease of access to Glasgow and Scotland for visitors from the eastern seaboard and North America.”
Information from www.glasgowairport.com