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With the changing seasons, you will need to adapt your wardrobe and prepare your style for the different climate, and there is no time which is more crucial for you to do this that during winter.

With the colder weather on its way, men who want to be stylish still can often find that the colder climate inhibits their ability to keep on trend, but things don’t have to be this way. By making sure that you are grooming for the season and putting real thought into the essentials you need for these months, you will be able to maintain your style and look fantastic no matter what the weather is doing outside.

By the end of this ultimate guide, you will easily be able to look your best all year long.

First impressions

Style needs to have a strong foundation, and this begins not with clothes but with grooming. As an already fashion-conscious man, the chances are that you have followed the facial hair trend and are rocking a stylish beard and moustache already.

The way you look after your beard will change with the seasons if you want it to stay in tip-top condition, so it is vital that you learn how to groom your facial hair this winter. The best ways of doing this are:

  • Shampoo and condition your beard using lukewarm water rather than hot. This is to help prevent damage to the hair and put less stress upon your skin.
  • The winter brings with it high winds and rain, so investing in some of the best brands for you to try is essential, especially when it comes to wax. Moustache and beard wax will help your facial hair to keep its form and look tidy with the added bonus of being slightly waterproof and smelling great.

Sorting out your outerwear

When it comes to winter, the one item you need to put the most thought into is your winter coat. Your coat needs to have the functionality of keeping your warm and dry as the season changes while also being an on-trend statement.

The best way to ensure that you hit the mark with this is to shop with a reputable brand such as Gloverall, who have an outstanding reputation for creating some of the best coats for men on the market. This brand will allow you to choose from a wide range of jackets so that you can keep your individual style, with the assurance that you are getting the needed warmth.

Back to basics

The final thing you need to know about staying in style is what essentials you need for winter. The key to this is to invest in neutral colours and items that can be paired with shirts and outfits from your summer wardrobe.

To adapt the clothes that you have from summer and autumn, you will need:

  • Thermal boot socks
  • Vests to wear undeath your shirts
  • To invest in at least one good cashmere sweater, which can be dressed up or down depending on the occasion

With these three essential items in your wardrobe, you will be able to rock any look you want without getting chilly.


If there is one time of year where it is okay to indulge yourself, it’s Christmas. The holiday seasons means treat galore and not a care in the world as you spend some quality time with your family. However, this can’t go on all year, and at some point, you will need to get back on the bandwagon and make an effort to be healthy once again.

As you start to think about how you might go about doing this with your family, this quick and easy guide will give you some starting points so that you are able to begin as soon as the holiday period is over.

Being healthy as a family doesn’t mean you have to be making radical changes but rather that you take the time to really think about what is going to be best for your health and making smart decisions.

Think about what you are eating

When you first begin thinking about getting on top of your health, your diet is most likely the first thing that comes to mind, and for good reason. What you put into your body has a huge effect on how you look and feel, so it is of paramount importance that you and your family are eating the right things.

A good way to start with this is by looking into the services offered by Result Plan, who can deliver diet food to your family home with a plan tailored just for you. This takes a lot of the hard work and hassle out of food preparation and is perfect in a household where the parents are both working.

TOP TIP: It might sound a little bit obvious but drinking plenty of water is a must when it comes to a healthy diet. The more water you drink, the better your metabolism will be, meaning you are getting the most out of all the nutrients and vitamins the food your eating has to offer.

Look after you and your family but adding some additional lunchbox snack ideas for when at work or school is a great way to get some additional goodness. For example, sending the kids into school with carrot sticks and low-fat hummus is a great alternative to a chocolate bar.

Make a commitment to getting more active

A huge way to benefit your family’s overall health is to get some ideas on how to get more active together and make a proactive effort to stick to them.

Exercise helps you process food, sleep better, and feel stronger, so it is beneficial for everyone you love. Some good ideas include:

  • Walking to and from work and school
  • Riding your bikes at the weekend
  • Playing a game of football or catch in the park
  • Taking your dog for a walk
  • Joining some sports clubs that run simultaneously
  • Going for a jog

Once you know where to begin, being a healthier family is a breeze, and you can get your new year off to the right start.


Ahead of the festive period, revellers are being advised to take care when using taxis and private hire vehicles on their Christmas nights out.


Renfrewshire Council and Police Scotland have teamed up to give passengers some important safety tips as the festivities get set to begin.

Party-goers should ensure they plan how to get home from their night out in advance and, where possible, pre-book their taxi home.

They should also only use licensed taxis or private hire vehicles to make any journeys and never be tempted to accept the offer of a lift from a passing car.

Councillor John MacNaughtan, Convener of Renfrewshire Council’s Regulatory Functions Board, said:  “We have lots of fantastic venues for an evening out in Renfrewshire and we want to ensure that everyone has a great time, but remains safe while doing so.

“All licensed taxi companies or private hire vehicles will have Renfrewshire Council plates which display the licence details, and the driver’s badge should be displayed within the vehicle.

“If this is not the case, then don’t accept the lift and call your taxi company to confirm that it is the correct vehicle.”

Police Scotland will have additional patrols in Renfrewshire across the festive period to ensure that revellers are safe at one of the busiest times of the year.

Chief Inspector Simon Wright, Area Commander for Paisley, said: ” The festive period is an exceptionally busy time of year, with large numbers of people out enjoying themselves across Renfrewshire.

“My message would be to have a fantastic, but safe time while out across Renfrewshire. Always plan ahead and make arrangements to ensure you can get home, preferably in the company of friends.

“Never get into a private hire, you have not phoned for and booked in advance and always ensure that the driver is displaying their drivers badge. If you are in any doubt, seek alternative transport.”

Should you enter a vehicle which you believe to be a taxi or private hire vehicle and become aware it is not, or if you feel unsafe in any way you should contact Police Scotland using 101 or 999 in an emergency.

For more information on taxis in Renfrewshire, visit: www.renfrewshire.gov.uk/taxisandprivatehires

Since the dawn of mankind, humans have interacted using verbal and non-verbal types of communication. Sometimes, the words we utter contradict the signals our bodies send, and a person with sufficient knowledge of body language may easily detect the lie. There are many ways to say “I love you” without using words. Indeed, love is more than words. Love is in the little things and gestures. What better moment you can choose to show your love than Valentine’s Day. A unique gift from the site valentinesideasforher.com dedicated to her will speak more than thousand words. Along with the body language of love, you will unambiguously show your intentions.”

Nowadays, finding a soulmate is facilitated by online dating. No longer do you have to think of pick-up lines for strangers in a bar. Go online, upload some nice photos, create a profile that sparks conversation – and you are instantly contacted by potential partners willing to chat. Read more on https://www.hookupgeek.com/wellhello-review/. However, once you arrive on your first date, knowledge of the nonverbal language comes in handy.

You can tell a lot by studying the other person’s behavior. If they maintain eye contact and copy your gestures, you know that you are on the right track. When their knees are pointing at the door, you are in trouble: they might be looking for a way to escape from your dull company. If you have watched the popular “Lie to me” TV series, you may already be familiar with a few of such clues.

Female and Male Signs of Interest

Since men and women are supposed to come from different planets, their use of body language also differs a lot. Males are reported to use roughly 10 bodily signs of attraction, while females have more than 50 at their disposal!

Some signals are universal, applying to both sexes equally. For example, tilted head implies curiosity and engagement, while looking away from the partner denotes boredom and lack of attraction.

Most Common Male Signs

If he is interested, he will:

  • smile at you and establish eye contact, possibly following you with an intense lingering look;
  • openly check out your body, so that you notice it;
  • raise his eyebrows, often subconsciously;
  • part his lips, possibly for a split second once your eyes first meet;
  • stroke his tie, smooth his hair or engage in other types of unconscious self-grooming;
  • stand either directly in front of you or as close to you as socially acceptable with his legs slightly spread;
  • stand with his hands on his hips, which also accentuates his physical parameters;
  • subconsciously spread his legs while sitting to let you see his “potential”.

Most Common Female Signs

In general, many of the signals used by men are also given off by women. Of course, a genuine smile and subtle touch are universal signs of attraction. However, the range of female body language signs is much wider.

If she is interested, she will:

  • hold your gaze for more than two seconds, or look away and back at you within a few seconds;
  • stand with one hip moved slightly outward, showing off her curves;
  • walk with an accentuated ‘sway’;
  • show her wrist, which is a delicate part of the body;
  • pout or lick her lips when her eyelids are lowered and her eyes are looking up at you;
  • sit with ankles crossed and knees pointing at you – this makes her legs look slimmer and hips wider;
  • rest her chin on her hands and look at you with obvious interest;
  • demonstrate the “boob shoulder”: give you a sideways look while her shoulder is lifted slightly upwards. This emphasizes the breasts.

Interestingly, most of such signals are given off unconsciously, so arming yourself with knowledge of the nonverbal is always useful. What is left unsaid is often conveyed by the body language. If you want to delve into the subject, there are plenty of books to choose from, including the classic “Body Language” by Allan Pease.


Located to the west of Scotland’s largest city, Glasgow, Paisley is often overlooked when it comes to planning romantic days out. But it is a destination which has many wonderful places which can provide a memorable backdrop for dates. So if you’ve just met someone special on a uk date site and want to show them the sights, here are five of its most recommended spots.


Coats Observatory


What better venue for an unforgettable date than an observatory, gazing into the star-spangled majesty of the night skies over Renfrewshire? Coats is the oldest observatory in Scotland, dating back 130 years, gifted to the town by the Paisley Philosophical Institution. As such, it was the first astronomical institute to offer the public views of the nightscape, and this is still done on a twice-weekly basis during the winter months. If the weather isn’t conducive with a bit of stargazing, the building hosts a state-of-the-art planetarium which will give you a virtual tour of the wonders of the universe – and all without having to move from your seat.


October 1st this year actually marked the anniversary of the opening of the Coats Observatory. What better time to visit this iconic Paisley landmark than booking a space in the planetarium, then watch the stars, hand-in-hand with your date?


Barshaw Park


Forget frenetic activities or busy eateries, sometimes the most romantic time you can have is spent in tranquil introspection with your loved one. Take a trip to Barshaw Park, where you can sit side-by-side on a bench and watch the town’s hustle and bustle. If you’re feeling more energetic, the park boasts an outdoor gym where you can try your hand at various apparatuses. There is also a charming and picturesque hidden garden, which really is one of the town’s little-known delights.


Sma’ Shot cottages


Visiting these charming cottages is like stepping through a portal into the past. These dwellings have been faithfully restored into fully-furnished 18th-century weavers’ cottages, allowing you to get a sense of how the inhabitants of Paisley lived in past centuries. As well as artifacts, there are interesting archive photos. There are three rooms to examine; two which were living quarters, and the loom shop where the weaver would have worked. Once you have spent some time imagining how life must have been for the hardworking weaver and his family back in the 1740s, you and your partner can adjourn to the adjoining tea room for some 21st-century refreshments.


Hamills Waterfall


Overlooked by the towering red-brick edifice of Anchor Mills, Hamills Waterfall is a spectacular site, well worth a visit during a romantic stroll through the town. The mill itself shut for business in the 1980s and has since been redeveloped onto private flats and business premises, but the falls are certainly bustling with noise! On a sunny day, what more satisfying way to enjoy the local scenery than packing a hamper with tasty delights, then finding a suitable location to take in the perpetual motion of the waters cascading down into the river?


La Banca Restaurant


After enjoying the sights Paisley has to offer, an excellent suggestion for rounding off your day’s entertainment is relaxing over a sumptuous meal. La Banca is renowned for a welcoming atmosphere, blending a modern and fashionable restaurant with Italian tradition, excellent menu and wine list, and attentive and knowledgeable staff. A selection of mouth-watering cocktails is also available. The proportions are always generous, but this shouldn’t be an issue after spending an active day building an appetite. The cuisine itself is a superb blend of traditional Italian fare and local Scottish produce.

The world is, unfortunately, facing a harsh economic climate, and as such, most college kids are now more focused on identifying colleges that help them with future job prospects, as opposed to other less ‘relevant’ factors such as on-campus party scenes.

Numerous factors affect the decision of a student in their search for a suitable university. Usually, the most common ones include cost, and academic offerings, not to mention location among many others. Nonetheless, if recent trends are anything to go by, one other crucial factor that should dictate which university a student ultimately chooses is how well its graduates fare in the job market: Which is the best college for getting a job?

Having identified this essential need, we have compiled a comprehensive list of universities that rank high relative to the rate of post-graduation placement in various states within the country. This list is based on a study released recently by Zippia, a popular career website, which outlines the colleges that rank high in each state across the USA relative to job placement.

Here is a list of the top 15 Universities across various states for landing a job:

  1. Lebanon Valley College-Pennsylvania

    The Lebanon Valley College, which is located in Annville City, is the highest-ranking institution when it comes to finding a job. This college lays significant emphasis on career guidance, a factor which contributes massively to its ranking. What’s more, it features 40 plus majors.
  2. Hobart and William Smith Colleges – New York

    This distinct institution is an art-affiliated college located in Geneva and remarkably among the highest-ranking colleges when it comes to liberal arts. What’s more, it also boasts a stunning campus as well as exclusive study abroad programs, a delight for any student.
  3. Hawaii Pacific University –

    HawaiiThe Hawaii Pacific University is a private institution that is located in Honolulu, Hawaii. This institution primarily focuses on liberal arts and caters to about 7000 students from across the world.
  4. Colorado School of Mines-Colorado

    CSM is an elite higher education institution that is well equipped to cater to about 6000 graduates and undergraduates studying applied science and engineering related to natural resources. It is situated in Golden, a location that over the years supplied miners within the region. However, despite being a public university, it is relatively selective, only accepting about one-third of total applicants from across the globe.
  5.  Mississippi State University –Mississippi

    The Mississippi State University is among the few institutions centered on unique rural culture. Perhaps the catchiest tradition in the school is the students ringing cowbells while in the school’s stadium as a way of cheering on their Bulldogs team. This is a long-standing practice which as legends outline, started when a stray cow strolled onto the institution’s football pitch, and which students have now passionately embraced and depict as a charm for good luck.
  6. Georgia Institute of Technology-Georgia

    Also popularly referred to as Georgia Tech, this public establishment is a large research university that is considered among the premier institutions within the southern region. It comprises approximately 25,000 students, with about 10,000 graduate students. The surprising statistic about Georgia Tech, however, is that it boasts a large number of male students with approximately two-thirds of the population being of the male gender.
  7. University of Virginia –Virginia
    The University of Virginia, which is commonly referred to as a ‘Public Ivy’ is arguably majorly recognized courtesy of its high graduation rate. Statistically, no other university in the country can rival its record graduation rate.
  8. Kettering University-Michigan
    Kettering University is a major institution in the country, and one which is particularly well suited to accommodate any student geared-up to make money: it focuses on technology, science, business, and math-all marketable courses. The school boasts approximately 3,500 students, with close to 2,000 undergrads. What’s more, it also includes nearly 600 partners (corporate) who afford paid work experience to the students before they have graduated.
  9. Montana State University–Montana
    The Montana State University, which is also commonly identified as the ‘University of the Yellowstone’ is located nearly 90 miles away from the otherwise iconic park. Both students and  faculty usually frequent the park for recreational as well as research purposes.
  10. University of Wisconsin at Madison –Wisconsin
    This major public university is a well-rounded institution incorporating academics together with athletics in what is a reasonably cool college setting. Moreover, the University of Wisconsin has a consistent trend of accepting over half of its applicants, which is significantly reassuring considering that it ranks high relative to the best public universities across the nation.
  11. University of Wyoming –Wyoming
    Other than its popularity as the only 4-year institution (college) in the whole of Wyoming, this university is surprisingly also older than Wyoming State.
  12. University of Delaware–Delaware
    The University of Delaware also ranks among the top universities in both Delaware and the country at large when it comes to MONEY rankings. This is partly because it is quite affordable, with a degree net price costing as low as slightly below $100,000.
  13. University of Notre Dame –Indiana
    The University of Notre Dame is one of the most iconic institutions not just for its high ranking relative to job guarantee, but primarily because of its great crop of alumni. Some of the most notable alumni include Phil Donahue and Regis Philbin, renowned talk show hosts, Joe Montana, a famous football hall of Famer, Joe Garagiola Jr., the V.P of the (M.L.B) Major League Baseball, not to mention Condoleezza Rice, the former US Secretary of State.
  14. University of Idaho-Idaho
    This institution is among the 73 research institutions who have received recognition from the Carnegie Foundation. This university, which boasts about 11,000 students, has received recognition primarily for its affordability, educational quality, as well as career outcomes, as outlined in their official website. The University of Idaho comprises five campuses, of which the main campus is located in Moscow, Idaho.
  15. New Mexico Institute of Mining and Technology-(NMIMT) New Mexico
    This prominent institute is an engineering, science, as well as research university in New Mexico. It comprises about 2,200 students.


    Whether it is location, costs, or financial aid packages among many other factors, students pick their choice of college based on numerous varied reasons. However, based on not just the recent economic trend but also the need to fulfill your dreams, there is a need also to consider how an institution’s graduates tend to fare after graduation relative to getting jobs. Luckily, with this comprehensive guide, you now have a reference point to guide your final college pick.






Gavin Newlands, SNP MP for Paisley and Renfrewshire North, has called on the Tories to bring an end their disregard for parliamentary process, after the government was extraordinarily found to be in contempt of Parliament today.

MPs held Theresa May’s government in contempt over its decision to publish a summary rather than the full legal advice on the Withdrawal Agreement.

Responding to the vote, Newlands said:

“This is a Tory government that is facing crisis after crisis, and it has now found itself to be the first government in history to be held in Contempt of Parliament due to its dogged refusal to publish the full legal advice it has received on the Withdrawal Agreement.

“It has been two years since the EU referendum took place, and at every single turn the Tories have denied Parliament every opportunity to provide real scrutiny of its Brexit plans.

“This decisive defeat should show the Prime Minister that what is left of her government cannot continue to force Brexit upon us, it must stop trying to shirk the fight by dodging parliamentary process.”


How do you choose your next employer? There are several elements that guide our selection and one of them is the brand that we are going to represent. To attract the best employees, each company needs one specific factor – the right employer branding. While quite often the focus is on promoting the services and/or products a company offers, the overall image of the company is completed by the way it treats its employees and the efforts to attract and retain talent.

The concept of employer branding has emerged in the 1990s and has gained popularity since then. As people are more inclined to join a company that shares the same values as them, employer branding has become one of the main factors to consider when starting a job.

What is employer branding?

Employer branding describes the company as a place to work along with the way it values and treats its employees. The focus is not only on the benefits its offers – both financial and emotional but also on the overall way the brand manages to position itself in terms of important questions. The image of the company as “the best place to work” becomes one of the most attractive assets of each organization. The assessment comes from a great range of people – active and passive candidates, current and former employees, customers, partners, and otherstakeholders. Employer branding is contained in various initiatives for attracting, engaging and retaining personnel.

Why does employer branding matter?

Employer branding has a very powerful role in the growth of the company. Talented workforce supports efficient growth. Hence, the retention and promotion of the right employees are of paramount importance for each and every institution.

In order to remain competitive in the market, the company needs to have a strong brand. If the image it has created as a preferred employer in the industry, it will start attracting the best candidates. When the name of a certain company is associated with positive initiatives, equal treatment of employees, fair working condition and the like, it becomes a magnet to talented employees who want to contribute to the development of this positive trend.

On the other hand, if the image of a company is stained, it is going to suffer a retreat from both customers and employees. There are many surveys showing that people are more inclined to sacrifice part of their remuneration for the comfort of working at a place they like. A recent research reveals that 32% of the new recruits will leave the company within 90 days because they are not happy with the company culture they were faced with. This is a significant number that reveals the power of employer branding and the repercussions it may have on the company development.

How to build and protect your employer brand?

Candidates tend to read employee reviews of the company they are considering to join. Now, they turn to social media to see what is the opinion about their future employer and how the brand is represented.

As employer branding is everything that makes you stand out from your competitors, it is essential to make that visible. Here are the main approaches to employ on that quest:

Improve your website

Your company website is your face in the digital world. Everything it contains helps build your image. In order to enhance your employer branding, make sure to include the right content. Your careers section should be well-maintained. Create clear job descriptions, provide credentials – testimonials, employer stories, behind the scene videos for your company, include content input from your employees. All these elements enhance your employer branding

Use social media efficiently

Social media is the most powerful tool to leverage your company brand. For many candidates, they are also the primary tool for job searching. Social media also allows candidates to interact directly with the brand, so make sure that you are properly represented.

Media representation

Despite that this is a tool that is not under your control entirely, you can use media coverage to enhance your employer branding. Make sure to popularize initiatives that represent your brand values, so that they can reach to your potential candidates and make your current employees feel proud of being part of the brand.

The power of employer branding should not be underestimated. In fact, it is one of the driving forces that motivate employees and promotes higher retention levels. It also attracts talent and helps the overall growth of the company. Hence, it is worth investing time and efforts into maintaining your employerbranding to the highest standards.

:Donna Moores is a successful content writer and CMO at Handmade Writing. Due to her outstanding marketing experience within the biggest industries, Donna helps other businesses with content writing and proofreading. One of her current projects is an American website called WritingsGuru , which provides readers with useful tips on how to develop writing skills. You may reach out to Donna on Twitter or LinkedIn.


mhairi black toy bank
MP for Paisley and Renfrewshire South Mhairi Black is asking people to support the Renfrewshire Christmas Toy Bank this Christmas. The Toy Bank will help provide Christmas presents to children in Renfrewshire who may otherwise not receive any gifts on Christmas day.
mhairi black toy bank
Renfrewshire Christmas Toy Bank has been set-up by local mum Lauren Roy-Sutherland. She has been working with many businesses, charities and organisations around Renfrewshire to act as drop-off points for people to donate toys.
Mhairi Black is the latest supporter to get behind this cause and is now a drop off point for people to donate toys for those who may not have any presents to open this Christmas Day.
Lauren Roy-Sutherland from Renfrewshire Christmas Toy Bank said:
“I cannot thank everyone who has already donated enough. The local communities support has been vital in already completing over 200 referrals however we have hundreds more to do.
“If anyone is able to donate gifts or money it would really help ensure all Renfrewshire children enjoy the magic of Christmas.”
“Thank you to Mhairi Black for being our latest supporter and offering her constituency office to be used as a drop off point for Renfrewshire Christmas Toy Bank”
Mhairi Black MP said:
“It was a pleasure to meet with Lauren and hear about this fantastic cause. It is an unfortunate truth that some families will find themselves struggling this Christmas leaving some children in Renfrewshire with nothing to open on Christmas Day. Every child deserves the joy of opening a gift on Christmas morning and my hope is that the work being done by Renfrewshire Christmas Toy Bank will make sure that kids have something to be cheerful about this Christmas.”
“The Toy Bank have done a fantastic job of making sure many local businesses and organisations in Renfrewshire take part by acting as drop off points for people to donate gifts. My constituency office on Wellmeadow Street in Paisley already welcomes donations for Renfrewshire Food Bank and now it will also be a drop off point for any gifts that you wish to donate to the toy bank.”
The Renfrewshire Christmas Toy Bank cannot accept second hand gifts and all donations of toys must be new.
You can drop off donations from October 20th to December 17th at the following drop off points –
RENFREWSHIRE LIBRARIES – All libraries across Renfrewshire will collect toys and gifts
RSA CONVENIENCE STORE, 27B Moss Street, Paisley, PA1 1DJ
COMICRAZY CAFE, 45 Old Sneddon Street, Paisley PA3 2AN
C ALLAN AND SON ACCOUNTING FIRM, 102, Embroidery Mill Abbey Mill Business Centre, Seedhill Road, Paisley PA1 1TJ
OLD SWAN INN, 20 Smithhills St, Paisley PA1 1EB
THE GANTRY, New Street, Paisley
NISA LOCAL, 45 Hazel Avenue, Johnstone, Pa5 0BP
OUR PLACE OUR FAMILIES, 234 Paisley Road, Renfrew, PA4 8AA
INTU BRAEHEAD SHOPPING CENTRE, King’s Inch Road, Renfrew (collection point located near the customer service desk in the upper mall) – http://bit.ly/2zh53DV
JIMS FOOD & WINE, 1 Stoddard Square, Elderslie, PA5 9AS
THE VILLAGE PAPER SHOP, North Street, Houston, PA6 7HF
Gifts the Toy Bank are currently short of –

In many ways, marketing  B2B business is trickier than solving a Rubik’s cube one-handed.

Persuading a pernickety public to part with their cash is a considerable challenge, but convincing hard-nosed businesspeople that you solve their problems can be even tougher.

Large B2B firms have the bottomless budgets to throw big bucks at this problem, but thanks to digital marketing, small firms can compete too.

Here are four ways to boost your B2B business online.

1. Social Media

Social media platforms can be useful for getting your marketing messages out to the masses — but a scattergun approach isn’t effective because you won’t find your target customers on every platform.

For B2B business, LinkedIn is the preferred choice, because no other platform makes it so easy to segment and target an audience according to criteria like business sector and job grade.

If you want to harness the power of this networking site for your business, read this guide to publishing LinkedIn thought leadership content from business bible Forbes.

2. Search Engine Optimisation (SEO)

When your website, social media channels and any content output you publish online is optimised for SEO, you’ll be very visible on powerful search engines like Google at the exact moments customers need you most.

The content on your website should contain the high-value search words and phrases which customers actually type into their browsers — and as well as references to your products and services, they can be linked to your physical location, or in other words, localised.

Combine this with a well-designed website which has good internal and external links and your SEO is in good shape.

For example, if you search online for a private investigator in Renfrewshire just take a look at the companies that pop up in the organic results — it’s likely that their SEO is on-point.

3. Case studies

When you’re trying to manufacture and market a niche product, you’ve got to be clever about how to convince customers that it’s perfect for their project.

So once your top-notch SEO brings them to your website, product descriptions full of tech specs might not be enough, but case studies which demonstrate them in action in a range of diverse applications are very effective.

For instance, you might have an inkling that buying catenary wire will help support heavy trees in your landscaping project, but a case study of a similar setting complete with photos would seal the deal.

4. Reviews

Word-of-mouth is still one of the most effective ways of getting new customers through your door or making your telephone ring.

And positive reviews on Google, social media, comparison websites and your own site work wonders — so be sure to make the most of them.

If you’re starting from scratch online and don’t have a website yet, grab a free Google My Business listing for a start — it’s an easy and effective way to share your contact details, a photo and positive reviews on the search engine’s wide network.

Follow these four tips and you’ll be punching above your weight online in no time at all.

How do you approach digital business? Share your tips in the comments section.