In many ways, marketing  B2B business is trickier than solving a Rubik’s cube one-handed.

Persuading a pernickety public to part with their cash is a considerable challenge, but convincing hard-nosed businesspeople that you solve their problems can be even tougher.

Large B2B firms have the bottomless budgets to throw big bucks at this problem, but thanks to digital marketing, small firms can compete too.

Here are four ways to boost your B2B business online.

Social media platforms can be useful for getting your marketing messages out to the masses — but a scattergun approach isn’t effective because you won’t find your target customers on every platform.

For B2B business, LinkedIn is the preferred choice, because no other platform makes it so easy to segment and target an audience according to criteria like business sector and job grade.

If you want to harness the power of this networking site for your business, read this guide to publishing LinkedIn thought leadership content from business bible Forbes.

When your website, social media channels and any content output you publish online is optimised for SEO, you’ll be very visible on powerful search engines like Google at the exact moments customers need you most.

The content on your website should contain the high-value search words and phrases which customers actually type into their browsers — and as well as references to your products and services, they can be linked to your physical location, or in other words, localised.

Combine this with a well-designed website which has good internal and external links and your SEO is in good shape. Maybe think about employing the services of a good ‘link building agency‘ or SEO company to help you.

For example, if you search online for a private investigator in Renfrewshire just take a look at the companies that pop up in the organic results — it’s likely that their SEO is on-point.

When you’re trying to manufacture and market a niche product, you’ve got to be clever about how to convince customers that it’s perfect for their project.

So once your top-notch SEO brings them to your website, product descriptions full of tech specs might not be enough, but case studies which demonstrate them in action in a range of diverse applications are very effective.

For instance, you might have an inkling that buying catenary wire will help support heavy trees in your landscaping project, but a case study of a similar setting complete with photos would seal the deal.

Word-of-mouth is still one of the most effective ways of getting new customers through your door or making your telephone ring.

And positive reviews on Google, social media, comparison websites and your own site work wonders — so be sure to make the most of them.

If you’re starting from scratch online and don’t have a website yet, grab a free Google My Business listing for a start — it’s an easy and effective way to share your contact details, a photo and positive reviews on the search engine’s wide network.

Follow these four tips and you’ll be punching above your weight online in no time at all.

How do you approach digital business? Share your tips in the comments section.

Glasgow, the most popular and populous city of Scotland, is a historical marvel. The city is life bursting, has a rich culture and great attractions. But if you are a student and you are studying the wonderful history of this city, then you better not skip the following:

Ancient Trees

The Fossil Grove in Glasgow’s Victoria Park has a few trees that are even older than the Dinosaurs. The park is home to extinct fossil trees which date back to 330 million years. They have lasted this long thanks to Glasgow’s warm and humid temperature.

Third Oldest Underground Railway System

Glasgow’s Clockwork Orange is famous around the world because of its unique color. But little does the world knows it is the third oldest Underground Railway system in the world.

It first opened in 1896 and went under heavy renovations in late 1996. This underground system only consists of a circular line. The color scheme was inspired by the wagons and their seat upholstery in warm tones, thus the name Clockwork Orange. The underground railway system of London is the world ’soldest underground railway system while Budapest has the second oldest. Clockwork Orange was conceived at the height of the Industrial Revolution. 

Oldest Building 

The Glasgow Cathedral is perhaps the most intact medieval Cathedral in Scottish Mainland.  Better known as the High Kirk of Glasgow, it remains as the oldest building in Glasgow. The history of this Cathedral date backs to the foundation of thisCity. It exists right where the patron of Saint of Glasgow built his church. The tomb of Saint, Saint Mungo remains in lower crypt till this date. It is said the building was built years before 1136. 

Glasgow Hunterian Museum

The Museum was built in 1807. The Museum is known for its extensive collection of Art and Scientific Relics which even includes the world’s first ultrasound machine. 

It remains the oldest public museum in Scotland. However, today The Hunterian is also recognized as a leading university with a collection that is of great national significance. It attracts scholars and visitors from every corner of the world. 

The Horseshoe Bar

This Grand Victorian Bar was first established in 1884. Captain John Sculler founded it. The bar is a landmark in the city’snightlife as well while it adds a great historical significance. It is known for the 104 feet and three inches continuous bar. This is perhaps the longest bar table in Europe. 

The Britannia Panopticon

This is perhaps the oldest surviving music hall in history. It was built in 1850’s largest city of the British Empire. This music hall is still alive as artists from around the world still perform here. 

The Industrial Revolution

Not a landmark so to speak, but if you are a student who needs essay help with history, you better not skip the Industrial Revolution of Glasgow. The Industrial Revolution took place in Glasgow at the start of the 19th century. 

The city was a hub for manufacturing cotton, textiles, chemicals,and other products. The demand increased rapidly, andimmigrants from Highlands in the 1820’S and from Ireland in 1840s came forth to form a recognition workforce. 

This revolution had its root back at the start of 18th century, probably around 1710 when Glasgow Tobacco Lords traded with the New World.

Situated on a tributary of the River Clyde to the west of Scotland, Paisley is often overshadowed by its much larger neighbour, Glasgow. But it is still Scotland’s fifth largest town in its own right, with many opportunities for things to see and do, especially for romantically-inclined couples who’ve met through typical uk dating web services. Here are five of the most highly recommended.

Soar

Why not start your special day out in ‘Scotland’s largest town’ by spending a few adventurous hours involved in different activities? Head over to ‘Soar at Intu Braehead,’ located in the Braehead Shopping Centre, where you can make the most of this ultra-modern entertainment hub. Amongst the pastimes on offer are laser games, a bowling alley, a cinema, and a climbing wall. Take your pick of these, or why not spend some time at each?! Afterward, you can satisfy the thirst and hunger you will undoubtedly have built up by retiring to one of the many choices of dining outlets.

Gleniffer Braes Country Park

Situated on the town’s Glenfield Road, this park is the ideal venue to spend a couple of romantic hours taking in the wildlife and gorgeous scenery. There is a heavily wooded area where you can enjoy pleasant strolls, keeping an eye out for grazing cattle. Follow the many hiking trails, listening to the background chorus of birds. Scenic streams gurgle by, while there are also lookout points where you can take a break from your walking and absorb the tranquil Renfrewshire scenery. If you’re feeling particularly energetic, you can follow some of the walkways to wider networks outwith the park’s boundaries, such as the Brandy Burn Way and the Fereneze Braes paths. There are picnic spots, as well as the opportunity to indulge in kite flying.

Snow Factor

Also located within Intu Braehead, Snow Factor will bring out the daredevil winter sports enthusiast in you and your partner. Open all-year-round, this venue consists of skiing and snowboarding opportunities, with classes available if you expect you’d spend more time flat on your back than gracefully coasting along. There’s also an ice-climbing wall. If all that hectic activity is enough to prompt some timeout, the two of you can retire to the nearby eatery and enjoy delicious snacks, washed down with drinks from a bar.

Dams to Darnley Trail

Walk hand-in-hand by not one but five separate reservoirs, each a haven of aquatic peace and tranquility. The open waters of the dams attract birdlife, while the wetlands and burns are perfect places to explore as you search for species local to those habitats. Keep an eye out for palmate newts – at 7.5 cm these are the smallest of such native amphibians. They are a ‘priority species’ within the Glasgow Local Biodiversity Action Plan, due to their fragile ecological position. Staff are on hand to provide advice and information.

Trattoria Genova Restaurant and Takeaway

Finally, after such an energetic day, the perfect antidote to so much activity would be to book a romantic table-for-two at the Trattoria Genova. Located on Paisley’s Glasgow Road, near the town center, this restaurant is known for its excellent cuisine, cozy atmosphere and attentive staff. Modern-looking and well-lit, the menu serves a selection of delicious authentic Italian dishes which are cooked with taste being the top priority, rather than trying to impress with unusual ingredients. So expect to be served minestrone soup, followed by mouth-watering lasagne and chicken stroganoff. The prices are always reasonable, too, and what better way to seal your romantic Paisley date than cracking open a bottle of plonk?