It’s not easy to get your customer’s attention in this digital age. There are so many options for entertainment, and if you want them to take the time out of their day to give attention to your brand, then your content better be good. However, getting your audience focused on what you want them to see is no small feat. Fortunately, some ways can help draw people in with clever tactics like the ones listed below.
Include images that correlate with your brand in your eCommerce site
One of the primary things that you can do to gain customer attention is to include images on your site that will draw people in and keep them entertained. This can be anything from a picture of the product itself, or another image relating to your brand.
In this case, make sure to implement photography techniques such as the rule of thirds, leading lines, and patterns to capture your images. These are some of the best tips for e-commerce photography because the images you will capture will tend to draw people in. Thus, they will stay on your site for a longer period.
Incorporate videos as well
While images are a great way to catch attention on their own, you can also go a step further by including video in the mix as well. Videos provide another level for consumers to get invested in while they’re shopping online because videos allow them to see exactly what they’re purchasing. In fact, including videos on your site can increase sales by as much as 80%.
A good example of a company that uses video to its advantage is GoPro. Their products have been filmed in so many different scenarios because the brand has become synonymous with adventure and action sports. This makes it easier for them to market their products because they do not have to go through as much of a hassle in convincing consumers that the product is useful.
Keep your content short and sweet
Another way that you can keep customers’ attention is by making sure that all of your online content is kept as brief as possible. This means being concise with the information you provide so it’s easier for consumers to understand what it is that you’re providing them. This method works in e-commerce because if your content isn’t concise, then people are more likely to not read the information they need which means they will miss out on important things like shipping times, product specifications, or even necessary return policies.
Use storytelling to increase customer interest
You can also keep your customers’ attention by including stories with your products or services. There are many ways that you can achieve this such as adding user-generated content onto social media sites like Instagram, YouTube, and Twitter. You can also do this by using the influencer marketing method to brand your products or services as well. This works because it allows people who are interested in what they’re seeing or reading to share their thoughts on social media sites such as Facebook and Instagram with their friends which gives more exposure for your brand.
Have a sense of urgency or scarcity on your site
People tend to be drawn in by anything scarce, and this can include online content as well. Scarcity can convince people into buying products not only because they want the items themselves but also because there are limited quantities available for purchase which means that if they don’t buy now, they may not be able to get it later.
An example of this technique working is when the app Hipster came out and only allowed users to download 20 pictures for free per day which meant that people were less likely to wait until tomorrow because chances are their desired photos would already be taken by then.
Give people what they need, but not necessarily what they want
There is also the option for you to use this technique by giving your customers something that they may be looking for which is the opposite of scarcity. Instead of having limited quantities available on a product or service, you give them unlimited access to whatever it is that they’re shopping for so there is less of a chance that they will miss out on whatever it is that they’re looking for.
One example of this method working in e-commerce is with Amazon which has made the one-click purchase button available to their customers so they don’t have to go through as many steps when making purchases online. This means that people can make purchases faster which saves them time and increases the chance of them returning to buy more products.
The tips listed above are some clever ways to draw your customer’s attention online. These tips will help you create an irresistible online presence that is sure to make waves on the internet, so put these ideas into action today.