The UK is home to some of the best betting sites in the world. Still, to be clear, bookies vary significantly in their odds, bet types, payment methods and bonuses. What’s more, they differ in how they treat their customers.
Here, we take a look at some of the best-rated sportsbooks in the UK. We’ve highlighted every bookmaker based on what punters love the most about it.
1: Bet365
Bet365 is one of the best betting sites UK according to multiple review websites. According to bettors on forum sites, it’s the undisputed king of betting sites in the UK. It’s easy to see why.
A beautiful website, loads of betting markets, bonuses, quick payments—the site offers everything a punter wants to see. The best part: it ranks highly in every category. Let’s say you love bookies that payout quickly.
Maybe you like betting sites with competitive odds. Or you pay weight to bookmakers with plenty of freebies. Bet365 checks all these categories. All you need is to create a free account. If you’re up for it, you can make a deposit and grab a welcome bonus worth a maximum of £100.
2: 888 Sport
Many betting sites come and go, but 888 Sport has remained a top-tier bookmaker since it launched in 2008. To be clear, the 888 Gambling brand started in 1997 but it didn’t create a betting arm until a decade later.
888 Sport has been a popular betting site since its launch. The reason it’s still famous in 2021 is because it’s constantly changing. When criticized about its odds, it improves them. If players complain about its website, it designs a new one.
In other words, 888 Sports is a brand that operates with its customers in mind. It understands bettors love a comprehensive list of betting markets. And it meets this expectation by supporting football, horse racing, tennis, basketball and all other sports out there.
It knows punters love competitive odds and quick payouts. In turn, 888 Sport offers some of the best odds in every betting category. It also processes payouts quickly, regardless of your chosen payment option.
3: BetVictor
Launched in 2000, BetVictor is one of the oldest betting sites in the UK. And if you add its in-person betting business, BetVictor has been around since 1946. Of course, the average punter doesn’t care about a bookie’s history.
They are interested in the betting website’s products presently. Does it offer great odds? Can you bet on minor sports like MMA and eSports? How fast does the company process payouts? Fortunately, BetVictor belongs in this list because it treats its customers right.
In all fairness, BetVictor wouldn’t exist today if it didn’t provide consistently reliable services over the years. It provides its great services through a beautiful website, hundreds of daily markets and an efficient customer service department. And if you love bonuses, the company has a small albeit sweet bet £5 get £30 welcome free bet.
4: Mansion Bet
Mansion Bet launched in 2018. But it grew popular so quickly partly because it’s owned by an established brand. To be clear, Mansion Bet is the betting arm of the Mansion Group Ltd—the property management firm that previously sponsored Manchester City, AFC Bournemouth and Tottenham Hotspur.
Upon its launch in 2018, Mansion Bet did what its parent company is known for—partnering with football clubs. It partnered with Bristol and Millwall, a few years of signed deals with City, Bournemouth and Spurs.
Being a big brand doesn’t always mean a bookmaker is reliable. But Mansion Bet is indeed a respected company. It welcomes new customers with a £20 bonus if you can deposit and spend £20 on its games.
You can use your bonus to bet on football, basketball, horse racing, golf, hockey, cricket or boxing. The free bet is for all. And there are plenty more freebies on the site for loyal punters.
5: 1XBet
1Xbet might come as a surprise to some. That’s because it wasn’t known until a couple of years ago, when it began partnering with sports teams all over Europe. The company struck a deal with Chelsea and Liverpool in 2019 to be their betting partners.
The Russia-based bookmaker has a professionally-designed website that organizes sports events based on their scheduled time. Precisely, it doesn’t prioritize football or horse racing.
It focuses on upcoming matches, regardless of whether it’s tennis in Russia, basketball in Manila or ice hockey in Canada. 1Xbet also features live betting, meaning you can wager on matches even after they’ve begun.
When it comes to bonuses, the standard reward is a 100% bonus worth up to £100. The site has a variety of more freebies, but you need to be a high roller or a regular punter.
6: William Hill
If you live in the UK and love sports, you know William Hill. It’s one of the biggest bookmakers out there. The company’s online journey started in 1998 and included offering both casino games and sports betting.
Like many of its competitors, William Hill has invested tremendously in providing quality betting markets. Its mobile-friendly website lets you wager on virtually any professional sport, from football to boxing.
Punters often accuse big brands of providing poor odds. But William Hill is an exception. It ranks highly alongside Bet365 for offering high-value odds. Also, it’s a generous bookmaker with a bet £10 get £40 welcome bonus.
7: Unibet
Unibet is one of the pioneers of online betting in the UK. It operates like many betting websites. The homepage features upcoming games from a variety of sports. On the left, you can navigate through a list of multiple sports and leagues, from the EPL to MLS.
Unibet has a beautiful website. But the best part is that the site runs smoothly on mobile devices even during peak hours. It supports in-play betting and lets you stream certain matches through its app. When it comes freebies, you need to spend £10 at the site to claim £40.