Your Invitation to Join Digital December – free online digital training with Renfrewshire Chamber
We are delighted to announce the launch of “The 12 Days of Digital December” delivered by some of the most knowledgeable digital experts around. Open to any business based in Renfrewshire, member & non-member the 12 days of Digital December are designed to help you adapt to the changing environment. Funded by Renfrewshire Chamber these sessions are offered free of charge & form part of our Covid-19 response strategy to support the local economy.
Day 1 – Adapting your Social Presence in a World of Social Change (NSDesign)
Dec 1, 10:00 am – 12:00 pm
On Day 1 of The 12 Days of Digital December, we’ll start by reminding you that change is inevitable – especially in the world of social media. It shouldn’t take a pandemic to have businesses adapt to new technologies or social platforms – we should always be looking for opportunities to embrace, and new ways to engage our customers.
Day 2 – 30 Day Plan For a Stronger Digital Presence (Janine Marriott SEO)
Dec 2, 11:00 am – 12:30 pm
30 uncomplicated, effective steps that you can do yourself for free that will help strengthen your digital presence. Ideal for local businesses whether service based or with a store front (even if you’re currently closed) it is not suitable for purely e-commerce businesses.
Day 3 – LinkedIn: What you need to know and what you need to do (Gordon White from fatBuzz)
Dec 3, 12:00 pm – 1:00 pm
With the recent government advice to continue to work from home, the need to utilise online networking, lead generation and business development tools has never been greater. Without a doubt, LinkedIn should be the starting point for many.
Day 4 – What A Podcast Could Do For Your Business… And How To Make It Happen (Colin Kelly)
Dec 4, 10:00 am – 12:00 pm
2020 has been a huge year for podcasting with more than 10 million people in the UK now listening regularly. Is it time your business got involved and launched a podcast?
Day 5 – How to rank in local search results focusing on Google my Business & Google Reviews (Janine Marriott SEO)
Dec 7, 11:00 am – 12:30 pm
Explore how you can increase your chances of ranking in the local search results and maps by optimising your Google my Business page. Ideal for local businesses whether service based or with a store front however big or small (even if you’re currently closed) purely e-commerce businesses without a store front will not benefit from this webinar.
Day 6 – Conducting a Digital Competitor Analysis (NSDesign)
Dec 8, 10:00 am – 12:00 pm
Join Gary from NSDesign as he provides you with an understanding of digital competitor analysis and why and how to use one using a range of free tools to help you understand and compare.
Day 7 – How to use Analytics to grow your business online (Brian Tait from Aillum)
Dec 9, 10:00 am – 12:00 pm
Join Brian Tait at Aillum for an insight into some of the tools and data available to you now, free, that can help you start monitoring, refining and improving your digital marketing activities! Includes tips on Google Analytics, Keywords / Content, Heat Mapping, Site speed and more!
Day 8 – Making LinkedIn work for your business (With Gordon White from fatBuzz)
Dec 10, 1:00 pm – 2:00 pm
Join Gordon from fatBuzz looking at what you need to do to optimise your Business Page and how to tap into the power of LinkedIn Groups and LinkedIn Advertising.
Day 9 – Social Customer Service (NSDesign)
Dec 11, 1.30 pm – 3.30 pm
A fun, and engaging workshop discussing what ‘great social service’ looks like in today’s connected world. We’ll look at examples from a variety of companies and ask if we really deliver quality customer service, or do we focus on the numbers. Do we look for opportunities to wow customers across our social channels or do we just react to complaints.
Day 10 – Putting your Content to work (With Gordon White from fatBuzz)
Dec 14, 12:00 pm – 1:00 pm
The need to communicate has never been more critical. During this period of disruption, uncertainty and a constant state of flux, businesses must continue to reach out to their stakeholders; in fact, it’s probably true that you need to increase your levels of communication. So, Content Marketing has never been more important.
Day 11 – Anti-Social Media (NSDesign)
Dec 15, 10:00 am – 12:00 pm
Join NSDesign to learn where social media can go wrong in business, showing real world examples, the devastating outcomes, and discussing ways to mitigate the risks of it happening to you.
Day 12 – SEO in 2021 what you can expect and what you can do to get ready (Janine Marriott SEO)
Dec 16, 11:00 am – 12:30 pm
Join Janine Marriott SEO for a look ahead at how you can best utilise SEO in 2021.