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The world of social media can be intimidating for a small business – especially if using tech brings you out in hives.

It’s a crazy world out there in this whirlwind era of Twitter spats, Insta-controversies and Facebook SNAFUs. Despite this, there are many ways that you can create a social media presence that will boost user engagement, increase awareness of your products and, if you’re lucky, see a positive swell in your profits.

We can’t promise the world on a stick – after all, millions of businesses are competing for the attention of customers on social media and they can’t all be a success – but we can give you a few tips that’ll swing the odds in your favour.

So take a look at these tricks of the trade and see how they can apply to your social media plan.

Which channels to choose?

There are a multitude of social media channels online and they all appeal to a different demographic. So Instagram is for a younger crowd that enjoys images, while Twitter attracts people in their thirties who enjoy spirited debate. Meanwhile, Facebook has given way to an older audience and LinkedIn has maintained its niche as the home of high-flying businesspeople.

Which channels you choose to engage with depends on the type of business you have and the content you intend to create. You can’t be all things to all people, so don’t try to corner a social media channel that doesn’t serve your business needs.

Give yourself a chance

People are used to cons on social media. If they aren’t being spammed by clothing chains that don’t really exist, they’re being assaulted with fake news or false friend requests. The wild west of the internet, while still being regulated, remains alive and well.

So imagine how your business will look if you have three followers while you try to hawk your wares. Clue – it ain’t going to look trustworthy.

It’s for this reason that purchasing a baseline of followers can help give your social media channel authority. Sites like Greedier Social Media can do exactly this, improving your social media presence and adding the element of trust to your business page.

Have personality – but avoid controversy

A cursory glance at the news media will show you a huge number of businesses that’ve been caught with their proverbial pants down on social media. Whether they’ve misused shock tactics to promote themselves or written something downright offensive unintentionally, there are a plethora of businesses who misunderstood the impact of social media backlash on their bottom line.

Obviously you should try to avoid making such a mistake, but that doesn’t mean you shouldn’t have a personality online. Banality will guarantee you a low following, so you’ll have to walk a fine line to be subversive without causing offence.

Those are our tips! Can you think of anymore? Then let us know in the comments below!