Launch parties are great ways to open any business, whether that business is a restaurant, a boutique, or an office. They help people get to know each other, boost your visibility, and can help you make a splash that will continue to upsurge your new company’s success. The better your launch party, the better your business will do afterward. It is how you can get people in the door to try your new company out, and even build long-lasting relationships while you are at it. If you want to throw the launch party of the year, follow this easy guide:
Make it a Fun Event
There are so many ways to boost attendance to your launch event, and what it boils down to in the end is how fun you can make it. This applies whether your guests are locals or other professionals in your industry. If you are launching a startup, for example, hire a band for corporate event and make it feel like you have become an industry leader overnight. The more fun the event sounds, the more people will give your company a go.
Other ways you can boost attendance is to offer discounts or deals. In the restaurant industry, this is known as a “soft-launch” where meals can be discounted by as much as 50% to get people in and talking about your store. If you work in the retail, have a special on one of your best lines.
Advertise on Social Media
Social media is one of the most powerful tools in the world, and you need to use it to your advantage. Use a mixture of organic marketing tactics as well as PPC marketing to boost your event’s visibility. The more people who go, the more successful your event will be.
Contact Local and Niche News Agencies
Local news and niche news agencies are a great place to go to get some free PR. They want to advertise to their readers and followers what’s going on in their area or niche, and a big launch event is right up their alley. Not only can you expect to enjoy greater visibility and reach, these efforts actually help in the long run. Local SEO is one of the best ways to get to the top of Google, and getting a little coverage from these sites is a white-hat way to go.
Hand Out Special-Code Flyers
In some cases, you might want to offer discounts during your launch event to help convince people not only to go but to try out your product. Restaurants often have soft launches to great success, and retailers can benefit from having a special discount code for certain lines or products.
Remember to Focus on Who is Going
Regardless of what kind of event you are throwing, you can never lose sight of who your ideal guest is. This is what will help you gear the event towards the people who will use your company the most. If you are a new fashion brand, getting fashionistas and fashion bloggers involved is the goal. If you are a restaurant, then local foodies are your dream guest. By knowing who you want, you can better cater the event to them.
Launch parties are great ways to boost your business. Don’t run the risk of your business failing within the first year. Paisley needs new small companies to make its community thrive, and you can be that business.