According to a recent study, the global value of the online e-commerce community is at least $2.3 trillion dollars (£1.7 trillion pounds). Not only is this a burgeoning industry, but even those with little experience will be able to enjoy their own “piece of the pie”. This is why building an efficient, attractive and user-friendly e-commerce website is of critical importance. Thankfully, this venture will not necessarily have to cost a great deal of money. Those who are concerned about limited funds will be pleased to know that there are economically viable alternatives at their disposal. Let’s break the concept of a free web store down into its core components. 

Coding Conundrums and Much More 

Coding is arguably the most daunting challenge facing those who have never built an e-commerce platform from the ground up. One of the primary benefits associated with many modern website templates is that they automatically assume that the user has little experience. They are also flexible in terms of the input (incorporating different options such as CSS and HTML). So, prior expertise is no longer required. 

Another issue involves what can only be called a sense of anonymity. Older website generators only supplied a handful of themes to select. As a result, many portals were associated with a rather bland appearance. This dramatically impacted their visual appeal and as a direct result, sales suffered. 

It is now possible to access an abundance of pre-formatted themes. Not only are these highly advanced, but they are able to accommodate the viewing requirements of mobile devices. Such “liquid” templates can likewise be adjusted with the click of a button; providing the owner with an amazing level of personalised control. 

Quick, Simple and Modular 

The ability to uncover a successful e-commerce solution does not necessarily have to involve brain surgery. In fact, there are many programs which have been specifically designed in order to suit the needs of those who are looking for quick and efficient solutions. Shopify provides several unique advantages such as: 

  • Customised themes and templates.
  • A modular nature (the ability to add or subtract elements as may be required in the future). 
  • Options and payment plans to suit discrete budgetary constraints.

Above all, the creative process is much more efficient when compared to many typical in-house design solutions. This will enable you to have your site up and running in no time at all. These advantages are then enhanced through a wealth of downloadable apps which will allow you to proactively manage any portal while addressing basic concerns such as SEO and marketing. Such an all-around sense of functionality has been engineered to address even the most daunting CMS requirements. 

Assuming that you possess a viable product or service, the next logical step is to present these options to the online customer. No longer will you be forced to deal with a middleman in regards to web design and e-commerce solutions. The power is now entirely in your hands.

Author

Founder of Paisley.org.uk in 1998 and constantly strives to change peoples attitudes to the town, Brian is a self described Paisley Digital Champion who promotes Paisley via any means necessary. You can also follow me on X