Keeping your blog’s content relevant – tips to diversify your articles

When it comes to writing, those who have been gifted with raw talent have the amazing opportunity to share their passion with the world through blogging. If you have managed to put together a blog that has gained visibility and now hundreds or even thousands of people access your posts with regularity, your main priority probably is to keep your site visitors engaged and your content relevant. Although it may be impossible for your articles to always benefit from the same appeal, there are ways in which you can diversify them and thus prevent your audience from ever getting bored while reading your blog. Here are a few tips in which you can manage meeting this goal:

What do people want to read?

One question you always need to ask yourself, before you start writing an article for your blog, is if the topic you are focusing on is something people would want to get into. Although it is perfectly fine for you to write an essay about yourself from time to time, something that is of great meaning to you personally, in the majority of time, you should opt for content that actually allows readers to obtain useful and interesting information. Including some fun facts in your articles, sharing useful insights and focusing on widely-popular topics such as food, money, hobbies, traveling, TV series and so on, are aspects that can improve the quality and appeal of your content. Before posting an article try to figure out: is this something people would share on Twitter and Facebook? And the answer to that will tell you if your blog is actually something people will want to read. 2017 Statistics show that there are 500 million Tweets sent everyday, so if your name becomes relevant on Twitter and Facebook, your blog also becomes relevant, and thus yourself as a writer. Therefore, the ultimate tip for blog writers is to put your readers first, find topics that are of general interest and leave the rest up to your raw talent.

Don’t focus on a single niche

One mistake bloggers tend to do is focusing on a single niche, or building their blogging site around a single topic. This will limit your options in terms of writing, and you will soon deal with difficulties in actually finding something new and interesting to share with your readers. Choose a more flexible approach to blogging, and switch between themes with regularity. Let’s say today you are talking about the latest political events in your blog, tomorrow you can switch to a lighter topic, such as writing about your favorite Netflix series or advice on how to remodel a living room on a budget. Keep things diversified, interesting and don’t ever give your readers the chance to get bored with your content by always revolving your articles around the same subject.

End your articles in a personal note

Regardless if some of your articles are based on more serious topics, such as an unfortunate local incident, or a political event that has recently occurred, and you might want to adopt a more objective approach, always end your essays in a personal note. Readers are more drawn to content that is written in a friendly, personal manner, so skip out on the formal writing style, and make each article your own by adding a personal touch to it.

Engage in new activities and live new experiences

The secret of being a successful blog writer is to always have a fresh perspective on things. In order to actually get into the depth a certain topic, you will need to be properly informed, and that goes beyond researching, reading statics or impressions from other people. Engaging in new activities, living new experiences will contribute to the quality of your blogging content. Getting the inspiration you need to actually write great articles will be impossible if your daily schedule consists solely of going to college or work and blogging. Get out there, live your life to the fullest, and your creativity will certainly peek, and words will start flowing naturally.

Writer’s block can happen even to the best of bloggers, so seeking some help from time to time is normal. If you want to keep your audience constantly engaged, then the content of your blog needs to be first of all qualitative, and second diversified. Considering how many writers have started blogging nowadays, losing the interest of your site visitors can easily happen, so it’s up to you to find ways in which you can maintain your posts always attention drawing and interesting. Use the few tips mentioned above whenever you are dealing with a writer’s block, and you will surely keep your readers pleased and captivated.  

Author: Smriti Gupta