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THE world famous Paisley Pattern keeps the town’s name at the forefront of fashion

THE world famous Paisley Pattern keeps the town’s name at the forefront of fashion.

Now two businessmen who recently opened a retail unit in The Piazza shopping centre have joined the campaign to promote the town by adopting the slogan – ‘Paisley is…always in style’.

Buddies Gary Kerr and Tommy McGrory have set up a new company, Paisley From Paisley, selling only fashion items featuring the famous Paisley Pattern.
The ‘Paisley is…’ marketing initiative uses the letters ‘i’ and ‘s’ in the word Paisley to tee-up different positive messages about the town.

Gary Kerr, who runs the engineering asset management company EPM Solutions said: “The idea to sell only products that feature the Paisley Pattern stemmed from a conversation I had with the late Ellen Farmer, of the Old Paisley Society, a few years ago. “She had said there was no one place you could go to get Paisley Pattern products.
“The idea came up again recently when I was talking to Tommy about the town and he had similar thoughts. So, we decided to launch the retail unit selling only Paisley Pattern products.“

At the moment we’ve sourced ties, ladies and gents scarves, shawls and pashminas from some of the biggest names in traditional clothing accessories like Tootal and Michelsons.
“We’re planning to source more items that feature the Paisley Pattern like jewellery, shirts, bags and wallets. And we’re planning to also sell our products online – taking Paisley to the rest of the world!”

Gary added: “We’ve started the retailing side, but we also want to see Paisley Pattern products being manufactured in the town that we can sell. Hopefully our venture could even maybe spark a cottage industry in the area with people making products we can take to the public.”

Tommy, who runs the Loud ‘n’ Proud Music School added: “Despite what people may say, Paisley does have a lot going for it. “We have a great heritage that we can exploit to start new businesses – just like Gary and I have done.“We’re just one of several new businesses to start up in the town recently and there’s no doubt there a new-found optimism that we can successfully revitalise the town in many different ways.

“We’re happy to support the Paisley is… campaign because a great way to get a positive message out about the town.”

Local businesses, organisations and community groups are being given the chance to get involved in promoting Paisley by using the ‘Paisley is…’ logo with the strapline that’s most relevant to what they are doing on their letterheads and publicity material.

Paisley Vision Board, who is running the marketing campaign, will provide the artwork free of charge to anyone willing to use it. Chairman of the Paisley Vision Board, Renfrewshire Council leader Mark Macmillan said: “Gary and Tommy should be congratulated in seeing a gap in the ‘Paisley’ market and utilising our town’s great heritage to launch a new business venture in the town centre. “It shows that with the right idea to attract customers, you can set up a successful business in Paisley town centre.”

For ‘Paisley is…’ branding artwork, contact Amanda Moulson, of Renfrewshire Council by emailing her at amanda.moulson@renfrewshire.gov.uk .

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We’re ale backing Paisley!

We’re ale backing Paisley!

A CAMPAIGN is using thousands of beer mats to promote one of Scotland’s largest towns as the place to go for a good night out.

The drink mats featuring the words ‘Paisley is…havin’ a good time’ are part of a campaign to promote a positive message about Paisley and encourage more people to visit the town centre.

And with the message ‘Paisley is… saying drink sensibly’ on the flip side, the beer mats are being distributed around the town’s pubs and clubs.

Now the businessman behind the recent re-opening of a well-known Paisley pub is backing the campaign to promote the town.

David Davidson has recently revamped Corkers Bar, in Causeyside Street and all his customers are being given the ‘Paisley is…’ beer mats with their drinks.

David said: “There’s been a lot of positive activity going on in an around Paisley recently, especially with the success of The Mod and The Spree festival that took place in the town.

“Regeneration is the buzzword and there’s a bit of impetus in Paisley now.

“I think the town’s revival is on and it’s all about keeping that impetus going. There’s a feeling of positivity and we just need to keep our foot on the gas and move forward.”

David, who also owns the La Mesa Spanish restaurant, in New Street, Paisley added: “Paisley is a town with lots of potential and quite a few good small businesses have now opened in the town.

“We’re doing our wee bit for Paisley, but re-opening Corkers is a good business opportunity as well – we wouldn’t be doing it otherwise.

“The town centre should be a mix of leisure businesses, restaurants, shops and also people living in the town centre – it’s all about generating footfall.

“With more choice of quality cafes, bars and restaurants in Paisley offering good service then people will come back to the town centre.”

The Paisley Vision Board is behind the promotional beermats as part of their wider campaign to promote a more positive image of the town.

The ‘Paisley is…’ marketing initiative uses the letters ‘i’ and ‘s’ in the word Paisley to tee-up different positive messages about the town.

Its chairman, Renfrewshire Council leader, Mark Macmillan said: “Using beer mats is quite a unique way to get the message across that Paisley has a lot to offer when it comes to people’s leisure time.

“There are a lot of good business people in the town centre working hard to give people choices when it comes to having a night out.”

Other local bars who have been given the beer mats as part of Paisley Vision Board’s campaign to promote the town include The Old Swan Inn, in Smithhills Street; Hamishes’ Hoose, in the High Street; The Last Post, County Square; The Bungalow Bar, Shuttle Street; The Abbey Bar, Lawn Street; Gabriel’s, Gauze Street and Paddy Malarkey’s, The Bull Inn and Cafuffals, all in New Street.