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5 Reasons Why Paisley Should Win the UK City of Culture 2017 Award

Paisley is one of the most fascinating and beautiful cities in the United Kingdom. It has incredible history, and friendly residents. If you’re ever travelling in the U.K., you’ll definitely want to stop by here. In fact, many tourists visiting nearby major cities, and even book villas to rent in Tuscany, will take the time to visit Paisley.


Paisley is one of the 5 contenders for the UK City of Culture 2017 Award. The town has a good shot at winning, and many people are rooting for it to win. If you’re not already, here’s 5 reasons why Paisley deserves to take home the crown.

Reason #1: The Uniqueness of the Paisley Pattern

There’s an entire pattern that has been named after Paisley. Surprisingly, the heritage of this pattern dates back hundreds of years, and showcases the multiculturalism of Paisley.


The Paisley pattern first appeared in Persia in 221 AD. It has a distinctive shape that is very aesthetically-pleasing, and popular among the citizens of that time. The pattern was so popular that it was printed on shawls and other types of apparel. It was even used in jewelry designs as well.

In the late 18th century, the British East India Company imported many of these clothing and jewelry pieces to UK. Unsurprisingly, the pattern was a hit, and the people of Paisley started to specialize in producing these patterns on clothing, especially silk garments. This is how the Paisley pattern has become associated with the city of Paisley.

Reason #2: The Hometown of Numerous Celebrities and Stars

Celebrities and stars are often born and raised in Paisley. The most popular and successful celebrity being singer-songwriter Paolo Nutini. He’s a multi-millionaire who has capitalized on his talents and became successful. Paolo is not shy of his Paisley origins. His constant mention of the city has put it on the map.


Another successful celebrity from Paisley is Hollywood star Gerard Butler. This handsome actor embodies the Paisley culture, and definitely represents the city well. He’s starred in popular movies like the 300, and has been highly regarded as an outstanding actor.

Reason #3: The Undeniable Connection to Doctor Who

Doctor Who is one of the most popular TV shows worldwide, and has been quickly franchised. It’s definitely worth watching. In fact, it’s hard to find someone who hasn’t seen it yet.


This interesting show has a unique connection to Paisley that surprise even the most eccentric Doctor Who fans. Let’s start with the actor. David Tennant moved to Paisley when he was just a child, and made his professional acting debut there. In addition, Steven Moffat, who is the chief writer, is also from Paisley. Both talents frequently visit Paisley, and have won numerous awards there. In fact, there’s a good chance that you might run into them there.


There’s no denying that an incredible amount of talent has come from Paisley, especially in the arts industry.

Reason #4: The Presence of Numerous Historical Buildings

Paisley does not only influence current cultural trends. It has withstood time, and has had a huge influence on cultural trends and traditions in the past. In fact, Paisley town center has the most historic buildings in Scotland outside of Edinburg. Popular buildings include Paisley Abbey and Anchor Mill.


Paisley is the current Church of Scotland Protestant parish kirk. It stands right in the center of Paisley. Not only is the architectural beautiful, it is also the burial place of six High Stewards of Scotland. It also possesses the Celtic Barochan Cross, which is believed to be from the 10th century. The cross is definitely worth seeing, as it is absolutely marvelous.


If you’re ever visiting Paisley, you definitely want to visit some of these historical buildings. There are plenty of guided tours that will take you to each one. Experienced guides can give you a detailed background of each place. They’ll also be able to tell you some fun facts. Book tours ahead of time to make sure that you have a spot when you visit. Some tours fill up extremely quickly.

Reason #5: A Solid Connection to the Queen of England

The last reason why Paisley should win the UK City of Culture 2017 Award is simple. The town has a solid connection to the Queen of England through Sandy Stoddart. Sandy Stoddard is one of Scotland’s finest sculptors. In fact, he’s the Queen’s Sculptor. He sculpted the 10 feet statues of Adam Smith and David Hume, and his work is displayed in the Royal Mile in Edinburgh.


Since his home is in Paisley, you’ll also find his work displayed there as well. If you’re ever in town, you should go admire his statue of John Witherspoon. It will definitely amaze you.


There’s still a couple of days before the UK City of Culture 2017 announces who the winner is; however, many people are betting that Paisley will take home the crown. However, even if it doesn’t, there’s no denying that this city has a lot to offer. It’s definitely a unique place, with a lot of outstanding features that have put it permanently on the map.


Paisley embraces multiculturalism, and features many historic moments of its own. There’s parts of this dainty town that will feel as if it’s trapped in time, and other parts that are modernized.


Car Trends


Car trends are set usually by the industry’s leading media. By making a study on which types of cars are being purchased by consumers and informing potential consumers of what others are preferring to buy.

Smart efficiency has managed to be a car trend for many years now. This has seen the development of a lot of technologies. One of these includes the engine being downsized while at the same time the power and overall performance of the engine are maintained or improved.

Another common trend that has taken over the automobile industry is the use of light-weight materials in vehicle constructions.  Manufacturers now use light material like aluminium or some other metal alloys.

There is also currently an electronic vehicle boom. This is being spearheaded by companies like Tesla and BMW with models like the Tesla S and BMW I3. This is one area of the industry that is receiving a lot of media attention, Just like online casinos, most of people get rich by playing at real money casinos, especial online casinos.

Other features that are now trendy in cars is the incorporation of digital intelligence systems. These come in the form of infotainment systems. Now connectivity is being seen as an essential feature in a car. Connected mobility is driven by three topics and these include autonomous driving, smartphone integration and new displays

The engine performance will always be a major reason why some cars trend. As long they are people that want to drive fast cars with very high engine performance like Lamborghini and Ferrari will always trend in the market. However, for most of the world population, the only to afford such supercars is to win a at casino online real money, can visit the best Canadian online casino

Autonomous driving in cars is rapidly growing as there have been releases by Mercedes and BMW which have models that autonomously park themselves. And also cars now have an autonomous braking system, which comprises of sensors around the car which can detect when a car should break before it crashes somewhere causing an accident.


5 Most Interesting and Exciting Casino Games

Casino games have evolved a lot since their beginning to serve their players’ needs. With time, more of these playoffs have added to ensure that players are satisfied with not only a variety of them to choose from, but also with rewards offered therein.

Due to their huge popularity, casino games have evolved from table, to machine, and even most recently, online and through mobile devices, as they are thrilling and fun to play.

Land-based casinos, unlike their online counterparts such as slotozilla.com, do not have options to play for free. Therefore, to play casino games, players are required to buy chips with real cash and gamble those chips away in a select variety for possible winning payouts.


Many of these playoffs are based on luck and chance. Some casino games may require skills and expertise to play while others are simple even for beginners to play. Casino games are categorized into three parts, namely: electronic, table and random number playoffs. There are a couple of casino games out there, but these games seem to have stood the test of time and remained popular over time. Here are 5 of casinos best and most exciting games.



A trendy and classic game, poker involves playing with cards and betting one’s cards that are in hand. The winner is determined by a combination of cards that they have, with each card having its value.  A match of poker can at times vary depending on how many cards are involved, how many are hidden, shared community cards and a casino’s betting procedures. Throughout each match of poker, a number of rules need to be followed to ensure success in this game.

There are different versions of poker, such as the a 5-card draw, the 5-card stud, Razz, Pineapple amongst others.


Craps, as described on Wikipedia, involves rolling dice. With each roll, a player gets to bet on a number where the dice will stop. There are many places that a player bet on:

  • Pass line: when player bets on this line and lands on either 7 or 11, it becomes a sure win while a land of 2, 3 or 12 becomes a loss. All the other numbers which are rolled ensure an established point. If a losing number gets rolled again before a seven, then one wins the bet.
  • Don’t pass line: this happens to be the opposite of the pass line where 2 or 3 wins while 7 and 11 lose. Landing on 2 and 12 leads to a double payment.
  • Come line: this becomes playable after establishing a point. It has rules that are similar to the pass line.
  • Don’t come line: it plays similar to the “don’t pass line” after a point has been recognized.

Other bets are included such as big 6/8, a 7, and craps.


Also known as 21, Blackjack is a card game that involves play between a house (casino) and a player. Here, a casino dealer handles two cards, a card for himself and one for a player. He has one card that faces up and another facing down, as a player will try as much as possible to get to number 21, without going over. There are usually 10 face cards.


To get a card, a player calls hit, and can also call a double to double the bet; but only receive a card before the game ends.  In blackjack, a player has the upper hand to call a stand and end his/her turn or to a hit and draw another card.

When a player’s turns are over, the dealer reveals the card he has. The dealer will then hit if the total of the cards is less than 16 or 17 and higher. Anyone with a hand that beats the dealer’s hand without going above 21 wins.


These are popular machine playoffs that can be found in most casinos and include a variety of games. Slots are chance games that involve the process of inserting coins in a slot machine and pulling a hand lever or pressing a button to spin its wheels. According to Quora, old slot machines had a total of 3 wheels, but newer versions have a simulated 3 to 5 wheels on each slot machine.

A player’s winnings will depend on a pattern of numbers or symbols displayed on a screen.


In Roulette, the player places his chips on the table where they wish to wager. A Roulette table consists of numbers from 0 to 36. Additional bets can occur on even-odd, low-middle or high, red-black or low of 18 high of 18 columns.

Cross bets can be placed in additional betting areas, and players can place bets on numbers ranging from 2 to 5.

A dealer will then spin a wheel clockwise and roll a ball in the opposite direction, letting the ball land on a number on the slot.  When a bit corresponds to the number on the slot, a player will win.

Image credit: https://pixabay.com/en/cube-cards-jass-cards-card-game-627173/


The hotels that are transforming Paisley’s hospitality scene


Thanks to its convenient proximity to Glasgow Airport and the hosting of events like the British Pipe Band Championships, there are more and more visitors looking to enjoy Paisley’s booming hospitality scene.


A range of new independent hotels have sought to diversify the range of places that people can stay in this charming town.




Places like the beautiful Watermill Hotel on Bladda Lane are able to give visitors so much more than just a comfortable bed for the night, as this offers a tranquil views of Paisley Abbey and the nearby Hamills waterfall.


In addition to this, the relaxed riverside hotel even includes a highly-rated restaurant that prides itself on serving up the best in quality Scottish cuisine to really give guests something to remember.


For those visitors to Paisley who are really looking for something a little extra, then the Glynhill Hotel & Leisure Club could be a good option. Although this 4-star hotel is extremely convenient for going to the nearby Glasgow Airport, it’s the more luxurious aspects of the Glynhill that keep guests coming back for more.


In particular, it’s the prospects of an exciting range of musical tribute acts, a heated indoor swimming pool, a sauna, a steam room, and a spa bath that make many locals come out to this tranquil hotel just outside of Paisley’s city centre.




Dalmeny Park Country House Hotel is another good option for those who don’t mind travelling a little outside of Paisley. This impressive country mansion has everything that you’d need for a relaxing stay in Renfrewshire with beautifully landscaped gardens, and some particularly luxurious four-poster beds!


It’s places like Dalmeny Park that remind us what the modern hotel experience should be about. Whilst anybody can now experience the convenience of being able to quickly order in a bed for the next day via a retailer like Bedstar, it’s good to find that some of the best hotels in the Paisley area are able to offer something a little extra than just a nice place to sleep.


Those looking for somewhere a little more central for their stay in Paisley should check out the Ashtree House hotel. With large elegant rooms and refined Regency townhouse architecture, it offers a relaxing and enjoyable place to stay.


So that whether you are just looking for a comfortable bed, or are seeking spectacular views, there’s plenty to discover on your stay in Paisley!


Improving operational efficiency at your business


Over the past decade or so the technological age led to an explosion of new businesses throughout Scotland. E-commerce and online service companies are easy to set up and have minimal startup costs, meaning that anyone with a good dose of courage and dedication can try going it alone.

This trend has had an enormous impact on the broader competitive marketplace. Suddenly, there seems to be more choice in just about everything. Great news for consumers, but a major challenge if your business is one of the fish trying to thrive in an ever more crowded pond.

One of the basic business principles is the value triangle, which states that to compete effectively, organisations need to be better, faster or cheaper than the rest. Improving operational efficiency is key, particularly where the second and third measures are concerned. Let’s look at three strategies you need to consider for your business.

1) Upgrade your systems

Many businesses have an accounts system, a customer database, an order log, an inventory system and various other pieces of software. Typically, they are all different, they do not communicate with one another, and if they are getting old, they sometimes seem to require a mixture of technical skill and magical powers to make them work.

An integrated system that draws all these together is an absolute must for increasing efficiency, reducing duplication or mistakes and creating a happier and less frustrated workforce. There are plenty of great packages out there that draw together cutting-edge customer relationship management software such as Microsoft Dynamics, which integrates well with Microsoft Office. The extra benefit here is that any troubleshooting with the integrated system can be resolved by companies that offer Office 365 support, which saves both time and money.  

2) Outsource

Outsourcing can be a divisive topic. Some see it as the most logical strategy in the world, while others feel it can dilute quality and lead to a company losing control over its operations.

There is a strong case, however, for sticking to the knitting and doing what you are good at while passing non-core activities to people who truly understand them. If you are a manufacturing firm, you do not want to be wasting management time on looking after teams of HR professionals, accountants and facilities maintenance personnel. By outsourcing these tasks, you can leave them in the hands of professionals who can do them better and cheaper by leveraging economies of scale. It is a compelling argument.

3) Invest in your people

Your workforce is your most valuable asset. People who feel motivated and engaged in the business will work harder and more efficiently. They will also be less likely to leave, meaning you spend less time distracted by recruitment and training. All this means a more efficient and competitive business.

Reduced costs and better efficiency are core to survival

In the 21st-century business environment, optimising efficiency is more than desirable. It is essential in order to remain viable and stay ahead of the competition.


10 Casino Jobs and How to Get Them

The gambling industry is arguably one of the most lucrative in the world. Only Hollywood and probably Porn are more profitable. A lot of people have become millionaires due to gambling while even more people have gone from financially secure to almost-bankrupt due to the same. However, the positives of the casino culture far outweigh the negatives by a long shot.

In light of this, a lot of people (including kids) dream of either working in a casino or owning one. If you are one of those, below is a list of the top casino jobs and where to look for them. You’re welcome.

  1. IT Expert

The increasing popularity of Internet gaming and consequent success of online casinos has changed the casino culture for good. Land casinos are now having to create online platforms to survive. Slot developers too, have to shift to online slots to remain in business. Case in point is the famous slot manufacturer, Aristocrat, renown for their superb Buffalo slot series, who recently began developing online slots after years of creating slots for land casinos.

Having some form of IT expertise, especially in systems development and database management will most certainly secure you a casino job – if you look hard enough, that is.

  1. Security

The type of people and the amount of money that casinos deal with require them to have well-trained and equipped security to handle imminent threats. A typical security job at a casino involves searching visitors for weapons, preventing and splitting up fights and ejecting unruly people. The good thing is, casino security jobs don’t necessarily require experience as most casinos prefer to train their security guards. After the mass shooting incident outside a Las Vegas casino, most casinos around the area are beefing up their security which means more jobs.

  1. Dancers

Gambling is normally associated with sin and high adrenaline. Since a large number of casino visitors are men, some casinos employ female dancers to pump up the excitement and hopefully get the clients to spend more while also increasing loyalty. Casino dancing jobs are generally high paying, considering that no education or prior experience is required. It also attracts more tips than any other position on the list and the working hours are quite flexible.

  1. 4. Host/Hostess

Since time immemorial, casinos have been employing host/hostess to offer complimentary services such as entertainment and free meals to their high rolling clients as a way of maintaining their loyalty. Well, the culture is still there, and thousands of casinos around the world are looking for hosts and hostesses who will add value to their brands. Whether you have a degree or not, you can easily get a hosting gig at your local casino just by having good communication skills and a professional demeanor.

  1. Valet

While most eateries and restaurants seem to be doing away with valets, their services are still essential to most casinos’ customer service strategy. The good thing about the job is that no academic background is required, just a valid driver’s license and some experience. It doesn’t matter if you just finished high school or you’re 50 years old, a valet job is one of the best and most available jobs you can get at a casino.

  1. Table games dealer

These are basically the people you get at the table when you’re playing your favorite round of blackjack or roulette. Their work is to deal out cards, exchange chips for cash prizes and just do whatever they can to make sure the ‘House’  doesn’t lose. Most casinos prefer dealers who went to dealers schools and have some experience while some are willing to train their own. Whatever the case, this is a very high paying and rewarding job.

  1. Cashier

What better way to utilize your accounting degree than being a casino cashier and simultaneously engaging in your two passions? The job will entail you to fill out boring paperwork and make sure that all accounts balance while you still get to hang out with amazing crowds. What more, the pay is guaranteed to be great since this is a technical job.

  1. Bartender

Gambling and alcohol usually go hand in hand. Similarly, the bartender in a casino needs to have a passion for gambling and some basic knowledge as well. If you meet this criterion, just look a little bit harder, and you will get a good job at an amazing casino. The pay is nothing significant, but if you know your gambling well and can relate great with the clients, you will be assured of a constant flow of tips.

  1. Human Resource Manager

Casinos, like any other business, need qualified HR managers to recruit, train, hire, and fire employees depending on the business needs. For these jobs, diploma or degrees are required as well as a basic understanding of casino operations.

  1. Customer Service Representatives

This job involves answering phone calls, replying to emails, answering questions and generally providing assistance to clients whenever they need it. A diploma/degree may be required, but it’s not necessary. It is a job you can get as long as you have great communication skills and an open mind,

Where to Find Casino Jobs

The best place to find casino jobs is at the casinos themselves. Visit your local casinos and ask for available vacancies and if you find any, apply and keep going back to check the status of your application. Persistence is key.

Another option is doing Internet job searches. There are hundreds of websites which deal specifically in listing casino jobs. Some even allow you to narrow your search to your location and expertise. Admittedly, most sites are spam and will only waste your time, and probably money. There is, however, a small number of legit sites that will prove useful in your search such as this one.


The Perfect Christmas Gift Ideas for a DIY Lover


Deciding what presents you’re going to get your friends and loved ones can be a challenge, especially when you want to get them something they’re going to really like, that someone hasn’t already thought of. It’s sometimes worth taking a step back and thinking outside of the box, as there are often lots of really good, unique gift ideas that will put a huge smile on their face. Think about their hobbies, interests and characteristics, then you can go from there. For those who love to get hands on with some DIY, there are a huge selection of fun and useful gifts that your friend or family member can put to good use.

Mega Toolkits

If there’s one thing that the DIY lover in the house is going to love, it’s a shiny new toolkit. Toolkits vary when it comes to their pricing, as you can find some great value kits, along with a selection of higher-end branded toolkits. Decide on the style and contents you require, then you can find the perfect toolkit to surprise someone with this Christmas. You often find that a mega toolkit is something that you may put off buying yourself for a while, so it’s always a nice gift to receive and of course it will be put to good use. Another great thing about this gift is that you are giving someone a whole set, which is a great way for them to start planning their next projects with every tool they could possibly need!

Luxury Electricals

You often find that when it comes to a luxury drill or chainsaw, the cost can be quite off-putting and therefore result in you getting on with your odd jobs without one. By gifting your loved on with a luxury electrical DIY appliance you can treat them to something they would never have thought to buy for themselves. Whilst luxury electricals may cost a little more, they boast their excellent quality and ease with use, which is going to make any future DIY projects a walk in the park in comparison to others that have been done with cheaper, lower quality tools.

DIY Gadgets

Christmas is the perfect time to invest in some useful DIY gadgets for stocking fillers. From pipe and wire detectors and spirit levels, to blowlamps and glue guns, you can find some really useful products to gift the DIY lover, helping them build up their DIY tool kit and enhance their skills. There are so many great gadgets available from your local timber merchants, local supermarkets and DIY stores, and you can shop around to find some really good prices with some great savings.

Durable Clothing

Whilst it may not seem like an exciting Christmas gift, for someone who loves to get stuck into their DIY projects, some durable, protective clothing is a dream come true. You wouldn’t believe how many pairs of jeans and nice jumpers have been worn out through constant use when carrying out DIY projects, and workwear or DIY clothing is often another thing that people are more reluctant to spend money on when it’s for themselves. Whether you stick to a pair of hard-wearing gloves and a hard hat, or you go a little further with some knee-pad trousers and a tool belt, you can gift your loved one or friends with some really useful clothing items that are going to keep them both safe and comfortable throughout their DIY projects.


Online Slots are the New Online Pastime


Since 1891, when two gambling lovers, Sittman and Pitt, invented the gaming machine that was an ancestor to today’s modern slot machines, the frenzy for slots started to exponentially enlarge. The term “slot machine” itself originates from the slits on the machine that served for inserting and extracting coins. However, in the UK this machine is commonly known as “fruit machine” because of its reels with images of fruits painted on them. However one calls the machine, one thing is certain – it quickly became a standard component of every casino all around the globe.


Online Slots – The Pandemic of the Modern Age

Online slots are spreading at the speed of light. The number of players is exponentially growing every minute. This is shown by the fact that the annual revenue of an online slot industry rose from 2.2 to 3.4 billion dollars in last two years, which reflects the uprising popularity of online slots; this is especially apparent in the almost endless selection of online slots games on sites as Simba Games here in the UK, and numerous other ones.

A social study that was conducted at the University of Houston has shown that online slot players don’t fit stereotypes. Among them, one can find people of different age, gender, education and social/financial structure. For example, in Spain in 2016, the majority of online slot players were between 26 and 35 years (39.4%). On the other hand, in the same year in Australia, the most of the online slot players were between 40 and 50 (23%) and between 50 and 60 years (22.2%). This data confirms the diversity of online slot players, which was proven in the study mentioned above.

So, there is no doubt that online slots are slowly but surely overcoming classic slot machines and sending them to history. Here in the UK in 2017, several slot apps made it to the top 20 mobile gaming apps, and there are UK slot sites that gained immense popularity all over the world. One doesn’t need statistics to come to a conclusion why the online slots are on the rise, as people have the chance to play slots for real money, on Prime Slots for example, a UK slot site.

The fact that there are far more online players in autumn and winter speaks for itself – why go to a casino when you can play your favorite slot from the comfort and warmth of your home? The development of mobile slot apps has gone even further; one can now take a spin literally everywhere and at any time!


Transition from Analog to Digital – Online Slots in a Nutshell

The fact that the online slot is, in general, a computer program, allows the manufacturers to include more interactive elements (all kinds of bonuses and jackpots) as well as to develop different backgrounds and gaming themes. This is done in order to bring slots closer to players’ interests, which wasn’t possible with classic slot machines.

Although there are differences between various kinds of online slots, the essence of the game is the same. The things that differ are usually graphics, themes, music and additional bonus prizes and jackpots. Here are some essential characteristics that follow the vast majority of online slot machines:

  •    The number of reels usually goes from 3 to 5;
  •    Payline – represents the line that crosses the symbols on the reels, along which a winning combo is estimated;
  •    Paytable – stands for an option through which the player can get familiar with the rules of playing and payment as well as with symbol values, bonuses, and jackpots;
  •    Most of the online slots can be played for free with no registration needed. Of course, if one wants to try his luck, he can always switch from free to real money gaming.

Controls are mostly universal; there are buttons for determining the amount of the bet per line, total bet, then the spin button that starts the columns rolling, etc. In majority of cases, there is a dialog box in which a player can see his/hers remaining balance as well as the value of a payout.


Symbols – The Core of Every Slot

All symbols can be divided into regular ones and special ones. Regular ones carry a smaller payout, while the special ones are usually the Scatter, the Wild and the bonus icon (if there are any bonuses included in the game). The Scatter, in most cases, brings Free Spins, the Wild can replace any symbol except for the Scatter, and the bonus icon unlocks the bonus feature.

All info about symbols and rewards they bring you can find under the Paytable option. It is also useful to try out free slots and read their reviews before playing for real money. Happy spinning!


Article by Alex Walker


5 ways to improve your customer experience with digital marketing


As an entrepreneur or the owner of a long standing business, you will know that the biggest and most important elements of any company are the customers. Producing goods and services for the clients will only be fruitful of you are able to give the clients what they want. The higher the customer demand, the better the chances of you making a good profit. But at the end of the day, there are many companies vying for the much coveted crown for highest customer satisfaction. This gives rise to high competition between the companies and the demand of the customers keeps increasing.

But satisfying all the customer wants can be difficult thing if you are not able to understand their needs. In today’s world most good Digital marketing training & certification courses are paying a lot of attention on teaching the different techniques of customer satisfaction by improving your customer experience. If you are a company with a digital presence, you customer experience is much higher than the conventional companies since you are eliminating any form of middlemen. But there are some things you need to keep in mind while you are trying to understand your customers and give them the satisfaction they want in order to pertain them as loyal customers.

Here are 5 ways to improve your customer experience with the help of digital marketing.


  • Informative website


It is very important to have a company website when you are planning on creating a web presence. You should remember that a website is the perfect place to give the customers the details they need about your company. At the same time, it is very important to have a website which provides them with the information they need to contact you. It is always a very good idea to have a section or page on the website that is dedicated to the customer requests and interactions. This will help you to give the details that they need without having to answer personal queries. This helps them to save a lot of time.


  • Research your customer demography


If you are to cater to the needs of customers, the first important thing you need to do is know your customers. Each company or product caters to a specific demography of customers and unless you know about that demography, you will not be able to cater to their needs. There are many different ways in which you can research regarding the needs of the customers. The best way is to conduct surveys that will give you a very good idea regarding the same. This will not only help you to converse better but it also ensures that your products and services are designed as per their needs.


  • Make all posts very conversation friendly


Using the different social media sites for your digital marketing needs is a great idea. T the same time, you can also make sure that you are providing your clients a good experience with these social media needs. Making your content and posts conversation friendly is the easiest way to go. Try and incorporate question or play some games with the customers with the help of these posts. Another good way to get the attention of the clients is by introducing competitions which will instigate some interest in them.


  • Have a face for your brand


It is very important for your brand to have a face. When your customers are conversing with someone from your end, if they are able to visualize a certain person, then half the battle is won.


  • Good support team for communication


You should make sure that you have a strong support system for all your customer related problems. If your customers have any questions or problems, they will be able to call them or mail them. These professionals need to be trained and professional so that they are able to handle all such problems.

These few tips make your customers feel satisfied with the experience they have with your company. Always remember happy customers are the key to good businesses. So you need to make sure that they are happy and satisfied if you want them to stay loyal to your brand. Digital marketing can help you to attain this very easily as it is easy for you to communicate with them and they also get a sense of well being when they have a constant support system for the same. Make sure their queries are answered at the earliest and they are made comfortable on the web.

Keen interest in the field of digital marketing and social media communication helped Ruchi Gupta to gather knowledge in his field. She truly believes that the different social media platforms are the best way to showcase your work and she shares her knowledge through the different blogs and articles penned by her.


Top 5 Job Opportunities for UK Students

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Studying at the university is an exciting experience. But it comes with a catch – money. Smart students who don’t want to find themselves in a huge debt after graduation choose to work during studies.

Having a job brings more benefits than earning extra cash. Young people gain work experience. It may help them stand out in the employment market after getting their degree. A part-time job can provide you with a skill set that is in demand by the employers: commercial awareness, teamwork, initiative, and ambitiousness.

Where to look for a job?

Your first destination is the university careers center. Anyone who is hunting for a part-time student job can find help and support here. These centers connect students to local employers. You will get a list of job vacancies for which they are recruiting.

A careers expert will tell you about positions related to your major or unskilled student jobs, depending on what you are interested in. You will also get guidance on how to write a winning résumé and cover letter.

You can use another way and reach out to employers directly. Go to local pubs, restaurants, and shops to inquire if they have any vacancies. Pay attention to educational platforms like online essay service writing company – they are hiring academic writers. Look at the job advertisements both printed and online. Use such job search tools as LinkedIn, Student Gems, E4S, Student Job UK, and Caterer.

What are the most popular student jobs in the UK?

Here’s our top five.

  1. Jobs within the university

There may be no need to look for a job beyond your Alma Mater. Universities offer a lot of vacancies for the learners who wish to work: mailroom attendant, library attendant, administrative assistant, campus ambassador, fitness class instructor, resident assistant, campus tour guide, event caterer, research assistant, teaching assistant, etc. A surprisingly long list, isn’t it?

Being employed on campus has its benefits. Whether you work in the café, the library or the gym, you socialize with your peers and make friends. The best thing about it is the opportunity to schedule your shifts around your classes conveniently. Your colleges will be other students from your school. You will cover each other’s shifts in case someone has to write an essay urgently or meet a dissertation supervisor.

If you want to get a part-time job at your university, stop by career services to know about the employment opportunities. And look for advertisements posted around your campus, in student and local newspapers or online.

  1. Catering careers

Many employers in the catering sector are willing to hire students. Job experience is not necessary. Often they provide training. If some work seems you a little bit difficult to master, don’t get upset. You will become better at the typical tasks simply by doing them. Still, most of the skills required for these types of work have much in common with your routine chores. You cook, clean, and wash up at home anyway!

Catering covers a broad range of job descriptions. You can try your hand at serving the general public, cleaning, food preparation or event organization. Many treat catering jobs as a temporary place of work. You may also see it as a way to earn some money for study needs. However, there are many opportunities to turn a catering job into a full-time career. Hotel or event manager are the positions that carry career prospects.

  1. Sights and attractions careers

The UK ranks as the 6th most visited country in the world. International tourist arrivals estimated 35.8 million in 2016. People visit parks, gardens, and historical buildings that demonstrate the country’s natural beauty. Tourists also like museums, art galleries, theme parks, zoos and aquariums that thrill them in different ways. Obviously, these places of interest need employees.

Many students in the UK work in ticket sales, cafes, and shops on site at major attractions. To succeed in this area, you will need excellent communication skills and friendly nature.

A group of attractions is often run by the same company. It means that you could take advantage of free entry, invitations to after-hours sessions and the privilege of queue jumping.

  1. Student brand manager/ambassador

Companies need energetic and enthusiastic young people to promote their brand and products at university campuses in the UK. The job involves networking within your class, peers, tutors, societies, departments; sending out emails and telling everyone about the brand’s benefits; managing Facebook or Twitter profiles and the like.

You can work wherever you want. The method of payment depends on how many people you get to sign up.

Student brand ambassador has some benefits except the salary and improved CV. You will make use of the product you are promoting.

  1. Clubs and pubs jobs

Nights out are not far from the agenda at the university. Students in the UK enjoy going out. That’s why clubs and pubs are always looking for more help. They need the bar and kitchen staff.

This job is not for everyone. The late hours of activity can exhaust you. It’s especially undesirable if you have classes in the morning. The clients are sometimes impolite. But many students survive long shifts on their feet, work late into the night, and keep smiles on their faces when dealing with boorishness. They get nice bonuses: free entry to venues, discounts on drinks, and tipping.

How many hours can you work?

Schools are aware that many students face various degrees of financial pressures which make them work part-time while studying full-time. The most popular limit is to work no more than 15 hours per week. Thus, you can avoid an unfavorable effect on academic performance.

Before getting a job, make sure that you will be able to balance work and studies. Avoid procrastination. Let’s say you need more time for essay writing. Don’t leave it until the last minute. Plan your work, and break it into chunks. This way, you’ll get a well-written paper.

That’s it, guys. It’s time to get motivated, find a job, and live outside the typical college life.

About the Author: Michelle Brooks is blogger and content editor. She specializes in education, e-learning, self-development, and career.