There has been a growing discontent across the UK whenever they phone up a call centre, which in many cases have been located in India and customers who call in have had trouble understanding, or even being understood by, the employee they are talking to. There is no question that the staff in question are very hard working and have undertaken excellent customer service courses, but there are some things that just can’t taught, and understanding strong accents can be very difficult. With that in mind, we take a look at the various accents across the UK that are perceived as the friendliest.

Received Pronunciation

Commonly known as RP, the Queen’s English, or even a BBC accent, Received Pronunciation is probably the accent we are most familiar with because we hear it a lot on TV and radio broadcasts. Classically trained actors will learn RP as part of their drama school training. A big example of this Judy Dench, best known for her countless Shakespearean roles, was actually born in Yorkshire but ditched her home accent in favour of her now iconic RP voice when she trained at the Central School of Speech and Drama.

Northern Irish

Liam Neeson, Jamie Dornan and Rory McIlroy, all from the County Antrim area, have certainly gone a long way towards putting the Northern Irish brogue on the map, in fact the accent was even voted the sexiest in the world in a 2015 poll. Call centres with Irish staff statistically have a higher level of customer satisfaction from customers calling in with issues. Overall, an Irish accent is considered to be very friendly, warming and comforting, which can go a long way towards putting clients at ease in a business environment.

Mid Scottish

Even Scotland has a wide range of accents across their 5.3 million residents. With many visitors stating they interpret a Glaswegian accent as being quite aggressive and intimidating, but that’s not the case across the entire country. A number of big name Scottish celebrities in the public eye have put certain regional dialects in the limelight. This is especially the case for David Tennant, who grew up near Paisley in Renfrewshire, and Ewan McGregor, who grew up in Perthshire, are well known for their various acting roles, and have both been voted as having very sexy accents. There is a similar scenario for Simon Neil, frontman of the band Biffy Clyro, who was raised in East Ayrshire, his speaking voice is regarded as very soothing.


Ant & Dec have been in the public eye for over 20 years, and granted their accents have slightly mellowed from their Byker Grove days, the duo have instantly recognisable voices that we’ve become very accustomed to. With the rise of shows like Geordie Shore, the Newcastle dialect has become a lot familiar across the country. While it may have stereotypical connotations, the Geordie dialect comes across as very friendly and cheery. Scarlett Moffatt, Gogglebox stat and winner of the most recent series of I’m a Celebrity…Get Me Out of Here!, is also a native of the area.