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Reid Kerr Radio


This was the first time that Reid Kerr’s HNC students had been given the task of working with ‘real’ clients. Importantly, it was also the first piece of radio most of these students had ever done. So it was quite a challenge for them to meet with their assigned clients and negotiate the creative. A big part of what they had to do was take their own brief to help them assess the client’s needs. This differs from other subjects where clients are told to give the students a brief that has already been worked out.

Despite the odd rough edge, I’m really proud of the work our students have produced. Some have gone on to volunteer with the clients they made ads for, but all learned a bit more than making commercials – they learned that Paisley & Renfrewshire have a thriving third sector. One of the goals was engagement with our community – thanks to the folks at Engage Renfrewshire we achieved that and some great radio.
find out more here.